1. A COMPARATIVE ANALYSIS OF OUT-DOOR PLAY ENVIRONMENT IN PRIVATE AND PUBLIC PRE-SCHOOLS IN NIGERIA
Background to the Study
Children's play has always been a natural phenomenon. Children who are healthy and not disabled (physically challenged), according to Aziza (2000), cannot live without playing in their natural environments. In some cultures,...
2. A CRITICAL EVALUATION OF ORGANIZATIONAL CULTURE AND ITS IMPACT ON CONSTRUCTION PROJECT COMPLETION RATE IN NIGERIA
BACKGROUND OF STUDY
The construction sector, according to Ashworth et al. (1997), is one of the most important sectors of the economy, employing a varied variety of skilled and unskilled people. These professionals offer a wide range of products and se...
3. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
4. IMPACT OF EFFECTIVE ADMINISTRATION OF SECONDARY SCHOOL ON STUDENT ACADEMIC PERFORMANCE
BACKGROUND OF THE STUDY
Education remains the biggest instrument for academic progress, social mobilization, political survival and effective national development of any country, it constitutes the largest enterprise/industry in Nigeria that is why, the...
5. AN ASSESSMENT OF PUBIC PERCEPTION OF HEALTH-RELATED RADIO PROGRAMMES IN NIGERIA
Background Of The Study
One of humanity's recurring concerns is the predominance of health-related issues, as existing diseases spread and new ones arise with little or no knowledge about those illnesses and diseases. As a result, the incidence of d...
6. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
7. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
8. ETHICS AND UNIVERSITY ADMINISTRATION
Background of the study
According to Ogungbemi, (2015) ethics is about behavior and ways of thinking, especially in situations where our choice may affect the dignity and well-being of others. Because ethical behavior involves free choice, it can not be...
9. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
10. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
11. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
12. ETHICS AND UNIVERSITY ADMINISTRATION
Background of the study
According to Ogungbemi, (2015) ethics is about behavior and ways of thinking, especially in situations where our choice may affect the dignity and well-being of others. Because ethical behavior involves free choice, it can not be...
13. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
14. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...
15. EFFECTIVE ADMINISTRATION OF SECONDARY SCHOOL AND ITS IMPPACT ON STUDENT ACADEMIC PERFORMANCE
BACKGROUND OF THE STUDY
Education remains the biggest instrument for academic progress, social mobilization, political survival and effective national development of any country, it constitutes the largest enterprise/industry in Nigeria that is why, the...
16. HE USE OF RADIO TO PERSUADE AUDIENCE TO TAKE COVID 19 VACCINE
EXCERPT FROM THE STUDY
As part of its efforts to combat misinformation and to encourage the masses to take the covid-19 vaccine, the NCDC periodically hosts daily press briefings to keep the press and the public up to date with its activities. These briefings are o...
17. EVALUATION OF YOUTHS PARTICIPATION IN SELF HELP COMMUNITY DEVELOPMENT IN BENIN CITY
Background Of The Study
People have enjoyed and shared the good tidings of nature from the beginning of human history due to the existence of communities and the social activities undertaken by the people for the improvement of their community, which is...
18. IMPACT OF HEALTH EDUCATION PROGRAM ON ADOLESCENT'S SEXUALITY AMONG STUDENTS OF GOVERNMENT SECONDARY SCHOOLS
BACKGROUND OF THE STUDY
Adolescence, or puberty, is a period of great opportunity and hope. It is the period between childhood and adulthood when young people undergo physical, mental, and emotional changes. This period can be confusing for some adolescents because most...
19. MARKETING OF LIBRARY PRODUCTS AND SERVICES AND ITS CHALLENGES TO PROFESSIONALS
Background of the study
Academic libraries are transforming in the new information age as a result of quickly changing media technologies, increased user tastes and expectations, competition from other information sources such as the internet, and shrin...
20. THE INFLUENCE OF EDITORIAL CARTOONS ON THE PRESIDENTIAL ELECTION, USING 2015 AS A STUDY
Background of the study
Media is undeniably a powerful and quick mode of communication. It has a tremendous impact on education, politics, culture, and social cohesion, in addition to appealing to a huge audience. The media serves as active watchdogs, p...
21. THE ROLE OF RADIO IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION IN LAGOS STATE
Background of the study
Radio, according to Kombo (2015), is a crucial driver for social transformation via public education. It exists as a result of the need for individuals to communicate with one another. Communication is the activity through which...
22. PERCEPTION OF CENTRAL BANK OF NIGERIA CASHLESS POLICY BY BANK CUSTOMERS
BACKGROUND OF THE STUDY
The United States of America was the country that started the trend of electronic payment many years ago. Since then, it has spread to other industrialized countries such as the United Kingdom, France, Sweden, an...
23. STUDY ON THE EFFECT OF MANAGERS LEADERSHIP STYLE ON THE SECRETARIES PRODUCTIVITY IN ANAMMCO
BACKGROUND OF THE STUDY
Many a times the success or failures of any business organization determined by the managers, leadership styles. The productivity of any organization can be enhanced by the leadership styles of the managers. The productivity of t...
24. STUDY ON THE EFFECT OF MANAGERS LEADERSHIP STYLE ON THE SECRETARIES PRODUCTIVITY IN ANAMMCO
BACKGROUND OF THE STUDY
Many a times the success or failures of any business organization determined by the managers, leadership styles. The productivity of any organization can be enhanced by the leadership styles of the managers. The productivity of t...
25. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
26. INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE
Abstract
The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the i...
27. PRAGMATIC ANALYSIS OF SELECTED POLITICAL SPEECHES OF PRESIDENT MUHAMMADU BUHARI
ABSTRACT
This study was undertaken to identify the pragmatic acts of locution, illocution and perlocution of President Muhammadu Buhari’s speeches during the campaign build-up of the March 2015 general elections. To do this, the study adopted the Speech Act Theory of Austin (1962)...
28. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
29. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfact...
30. THE EFFECT OF VALUE ADDED TAX IN NIGERIA
ABSTRACT
This research work was aimed at study "the effect of value added tax in Nigeria, which has poses a lot of question in the inquisitive mind of some people as to "why" and "how" of the introduction.
The reason o...
31. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance i...
32. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS
Background of the study
The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. The central bank of Nigeria (CBN) fixed minimum and maximu...
33. AN ANALYSIS OF VERBS AND ADVERBIAL PHRASES: USES AND PROBLEMS IN CONTEXUAL GRAMMAR
ABSTRACT
This research is focused on verb and adverbial phrases, their uses and problems in contextual grammar. Data was gotten from answers of students who were the respondents to the questionnaire used. The verb is the basic word in a sentence. It is the key word that...
34. LANGUAGE AND NATIONAL DEVELOPMENT: CHALLENGES AND IMPEDIMENTS IN A MULTILINGUAL SOCIETY
BACKGROUND TO THE STUDY
Human Beings are social animals and language is an instrument of the society which is acculturated into a given society. Through the instrumentality of language, man identifies and make finding about his environment.
Thus, language, in...
35. EXTENT OF UTILIZATION OF INTEGRATED MARKETING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
Background to the Study
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of the nation. Glob...
36. A Comparative Analysis of Rhetorical Devices in Selected Political Speeches of Nelson Mandela and Nnamdi Kanu
Background to the Study
Language is a set of signs and symbols used to pass messages across to people. Language, verbal and non-verbal, is a means of communication. In fact, the primary purpose of language is communication. Human beings express their thoughts, feelings and ideas through...
37. impact of bilboard advertising on product promotion
Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...
38. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
39. A PRAGMATIC INVESTIGATION OF LANGUAGE USE IN HIV/ AIDS SOCIAL MANAGEMENT ADVERTISEMENTS IN OGUN STATE, NIGERIA
Background to the Study
Language, Stubbs (1989) opines, is a set of acceptable symbols and sounds written, signed or uttered to perform specific functions in society. In whatever form it takes, language has greatly helped human beings to meet different needs at all times. Very often, la...
40. THE MENACE TO VOTE BUYING IN NIGERIAN ELECTIONS (A STUDY OF 2019 AND 2023 ELECTION)
Background of the study
One of the pillars that support every democracy is elections. Elections seem to have become a major factor in the stabilization and democratization of emerging democracies. It forms an important pillar that places the power to go...
41. AN ASSESSMENT OF RESOURCE QUALITY AND ITS IMPACT ON SERVICE DELIVERY IN NIGERIA TERTIARY INSTITUTION
Background Of Study
Economic growth and sociopolitical progress can both be aided by education. The advancement and application of knowledge are increasingly driving economic and social advancements on a worldwide scale. In all nations, education, parti...
42. AN EVALUATION OF HEADTEACHERS LEADERSHIP STYLE AND ITS EFFECT ON THE ACADEMIC PERFORMANCE OF PUPILS IN BECE IN ASOUGYAMAN DISTRICT, GHANA
Background Of The Study
Over the years, there have been a lot of concerns over the effectiveness of leadership in the various educational institutions in Ghana. In recent times, this has become more crucial than before as stakeholders of education have...
43. INFLUENCE OF MASS MEDIA AWARENESS ON PROMOTION OF FAMILY PLANNING PRACTICES
BACKGROUND OF THE STUDY
With a growing population tipping towards 200 million people in 2015, experts are beginning to express fears about the capacity of Nigeria in managing such population amid poverty and burden of healthcare. This has prompted the f...
44. IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST
IDEOLOGY AND SEDUCTIVE RHETORIC IN THE DISCOURSE OF THE ENDBADGOVERNANCE PROTEST.
Chapter One: Introduction
1.1 Background of the Study
The EndBadGovernance protests in Nigeria, which gained momentum in 2024, not only represented a call for political and economic ref...
