1. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
2. THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)
STATEMENT OF THE PROBLEMS
Product quality is the collection of features and characteristics of a product that contributes to its ability to meet given requirement. Early work is contributing product quality was on creating standards for producing acceptable product. Dr....
3. THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
ABSTRACT
This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo State. In handling the study 3 research questions were put forward and they includes; (1) what is the attitude of consumers in Edo State towards peak mi...
