Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses t...
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the...
EXCERPT FROM THE STUDY
E-Payment systems refer to the automated processes of exchanging monetary value among parties in business transactions and transmitting this value over the ICT networks (Nnaka, 2009 as cited in (Ayo and Ukpere, 2012). In the Nigeria, e-payment is...
INSIGHT TO ONLINE MARKETPLACE
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer...
BACKGROUND OF THE STUDY
In our contemporary environment, advances in technology cause individuals all over the world to alter both their patterns of behavior and the ways in which they consume goods. As opined by Mahamud & Fordjour (2015)) the...
BACKGROUND OF THE STUDY
In our contemporary environment, advances in technology cause individuals all over the world to alter both their patterns of behavior and the ways in which they consume goods. As opined by Mahamud & Fordjour (2015)) the use of...
ABSTRACT
The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find o...
ABSTRACT
The aim of the research work is to elicit information on the relationship between online shoping and the level of patronge, the study made use of research questionnaire with about 200 sample size.
The research work made use of the pearson correlation...
INTRODUCTION
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trad...
ABSTRACT
Individuals shop regularly including weekday and weekends but most people find their free time on weekends to shop for important products like groceries. Studies show that about 60 million people shop on weekends and online in Nigeria. The difficult part of shopping online is t...
Background of the study
The Internet has transformed the world by changing people access to information, connecting and communicating with others, allowing faster and cheaper process through the Internet which made our life easier in many ways. In 2008,...
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer'...
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer'...
THE IMPACT OF E-COMMERCE ON TRADITIONAL SALES CHANNELS
This research assesses the impact of e-commerce on traditional sales channels. Objectives are: (1) to evaluate the shift in sales from traditional to online channels, (2) to analyze...