1. EXAMINATION OF E-MARKETING AND SMALL BUSINESS IN NIGERIA
EXCERPT FROM THE STUDY
Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small busi...
2. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
3. ONLINE MARKETING'S EFFECT ON REAL ESTATE BUSINESS
Background of the study
Over the past decade, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on virtually every aspect of daily life in industrialized c...
4. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study
Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cul...
5. ASSESSMENT ON THE EFFECT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
BACKGROUND OF THE STUDY
New technologies are increasingly being looked to by businesses as a means to satisfy the specific needs of their operations and better position themselves to take advantage of global shifts in commercial activity. When i...
6. ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM; DESIGN AND IMPLEMENTATION
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "While the World Wide Web was formed in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite," according...
7. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
8. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
ABSTRACT
The study was designed to examine the influence of online marketing on real estate business. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in th...
9. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT
Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and virtual components for the advancement and promotion of business goods and business vent...
10. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
ABSTRACT
This study was carried out on the impact of online marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Jumia Nigeria as a case study. The survey design was adopted and the simple random sampling techn...
