1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
3. A SURVEY OF THE INCREASE AND USAGE OF CRYPTOCURRENCIES IN AFRICA
Background of the study
Throughout history, people have exchanged products and services via a number of techniques and channels. Many of these methods and materials, such as metal coins or paper money, are typically physical.
Without a questio...
4. AN INVESTIGATION OF WORK LIFE BALANCE AND ITS EFFECTS ON PERFORMANCE OF FEMALE EMPLOYEES IN THE BANKING INDUSTRY
BACKGROUND TO THE STUDY
The ability to play many roles is a necessary component of one's professional life. Employees who undertake several responsibilities are subjected to multiple expectations from others, both inside and outside the firm (Shaila...
5. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
6. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
7. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
8. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
9. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
ABSTRACT:- This study was carried out to examine impact of product quality on customer retention in manufacturing companies in Nigeria using ANAMMCO manufacturing company, Enugu State. Specifically, the study examined the relationship between product reliab...
10. IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR
ABSTRACT:- The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey...
11. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
12. ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a commu...
13. CUSTOMER ORIENTATION IN BANKING INDUSTRY
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology....
14. INFORMATION TECHNOLOGY AND ITS IMPACT ON CUSTOMERS SATISFACTION AND PROFITABILITY IN NIGERIA BANKS
EXCERPT FROM THE STUDY
Goldberg describes information technology as a series of machines that can execute sequence of instructions. The sequence of instructions is a programmed made particularly flexible and not rigid and can be changed depending on the i...
15. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
EXCERPT FROM THE STUDY
Service quality has received considerable interest and debate in the research literature. Parasuraman et al. (2019) have defined perceived service quality as ‘the discrepancy between what the customer feels that a service provider should offer and his or her...
16. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...
17. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
ABSTRACT
This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services.&...
18. BANK CREDIT FACILITY AND CUSTOMERS’ SATISFACTION
Background to the Study
The banking system is a very strong element of the entire edifice of the nation. A bank is simply an institution that provides the minimum banking services and which is licensed by the federal government as a banking institution....
19. IMPACT OF COVID-19 ON THE TRANSPORTATION SECTOR IN NIGERIA
Background Of The Study
From time immemorial, transportation services have been an absolute necessity for businesses and governments to operate successfully. Businesses rely on transport systems to fulfil purchase orders, likewise people who need to mov...
20. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...
21. AN ASSESSMENT ON THE EFFECT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the ATM. Th...
22. ASSESSMENT ON THE UTILIZATION OF MOBILE PHONE AS A MEDIUM FOR LEARNING
BACKGROUND TO THE STUDY
The globe is rapidly becoming a global village, and telecommunication is an essential instrument in the process of communication. The current advancement in mobile phone communication in Nigeria has completely altered people'...
23. THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the...
24. IMPACT OF BANK CHARGES ON CUSTOMER SAVING HABIT A CASE STUDY OF UNION BANK PLC
BACKGROUND OF THE STUDY
CBN is solely responsible for regulating the operations of financial firms and actively encourages the growth of financial institutions that are either specialized or connected to development. The Securities and Exchange Commissi...
25. IMPACT OF TOTAL QUALITY MANAGEMENT ON CUSTOMERS' SATISFACTION AND BANK PROFITABILITY
BACKGROUND OF STUDY
It was once thought that a country's economy is centred on its banking sector. The banking industry plays a critical role in every country's economic growth. The banking sector's primary and most essential function is financial intermedia...
26. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
27. A CRITICAL REVIEW OF TOTAL QUALITY MANAGEMENT AND IMPACT ON CUSTOMER RETENTION AND SATISFACTION
BACKGROUND TO THE STUDY
Total quality management is a company-wide management concept that focuses on continually improving the quality of products/services/processes by concentrating on the requirements and expectations of the customers in order to improve customer ret...
28. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY
Background Of The Study
Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highl...
29. EMPLOYABILITY OF HOUSE ECONOMICS GRADUATE IN HOSPITALITY INDUSTRY IN LAGOS STATE
Background Of The Study
As an academic discipline, home economics is always developing and adapting to a world where the rate of change is accelerating. Currently, practitioners are reorienting home economics to better address contemporary concerns and assure its contin...
30. INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY
ABSTRACT
This study was carried out to examine information technology and customer's loyalty in the service industry using Ecobank Uyo, Akwa Ibom State. Specifically, the study examined To find out if there is any significant relationship betwe...
31. IMPLICATION OF ELECTRONIC BANKING AND CUSTOMERS’ SATISFACTION IN NIGERIA BANKS
ABSTRACT
The main focus of this study is to examine impact of e-banking on customers’ satisfaction using Access bank Plc Jos, Plateau State as case stu...
32. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC, KADUNA
ABSTRACT
This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there...
33. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
34. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
35. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
36. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
37. THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM
ABSTRACT
This study was carried out to examine the effect of electronic payment system on customer satisfaction in Nigeria banking system with special reference to Access bank plc of Nigeria. Specifically, the study aims to ev...
38. THE IMPACT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines (ATM) are devices used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. The strip contains an identifi...
39. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
40. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing t...
41. CUSTOMER BONDING AS A STRATEGY FOR RETAINING CUSTOMERS' LOYALTY IN SMES
ABSTRACT
Today, there is a fierce competition in the SMEs in Nigeria, and one of the key issues is the company‟s ability to practice effective Customer bonding to achieve customer satisfaction in order to retain its existing customers and look for more...
42. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
ABSTRACT
This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a b...
43. CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
Abstract
This study focuses on customers’ behavior and how it affects the growth of a business (a case study of Vivid Consuming pro, Afam Road Portharcourt). A proper research was carried out to find out if customers’ behavior is influenced by lack of...
44. EFFECT OF AUTOMATED TELLER MACHINE ON THE PERFORMANCE OF NIGERIAN BANKS
Abstract
This study investigates the effects of ATM on the performance of Nigerian banks. Available studies have concentrated on the significant dimensions of ATM (automated teller machine) service quality and its effect on customer satisfaction with a bias against ATM...
45. EFFECT OF BANK CHARGES ON CUSTOMER SAVING CULTURE A CASE STUDY OF UNION BANK PLC
Abstract
This research work assess the effect of bank charges on saving culture a case study of union bank Enugu. On this research work we determine the relationships between banks and their clients suggest that there are many factors that are at play in determi...
46. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this indus...
47. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more conci...
48. ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
BACKGROUND OF THE STUDY
The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service....
49. A SURVEY OF THE PROBLEMS OF COMPUTERIZATION OF OFFICE FUNCTIONS
Abstract
The contribution of the Business Establishment to the economic development of any nation cannot be over emphasized. Computer have also contributed greatly to ease the functions performed by this industries to meet its economic obligations to the nation. The com...
50. IMPACT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION
ABSTRACT
The study examined the impact of electronic payment system on customer satisfaction in Nigeria. Particularly, the study investigated the extent to which electronic payment systems such as internet banking, mobile banking, ATM and POS system inf...
