1. ASSESSING THE EFFECTIVENESS OF THE E-NAIRA USER SUPPORT SYSTEM IN NIGERIA
1.1 Background Of The Study
The ongoing developments in information technology have resulted in huge growth in both the number of Internet users and the number of digital products (Probets, 2012). By taking advantage of the quick technology advancement and financial mar...
2. E-NAIRA AND IT’S IMPLICATIONS ON THE FINTECH SECTOR
Background of the study
Financial service delivery is progressively merging with developing technologies in Nigeria, resulting in the already well-known 'financial technology.' Fintech was not a thing a few years ago, or rather, there was a significant gap betwe...
3. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
4. PLANNING AND IMPLEMENTATION OF QUALITY CONTROL IN A MANUFACTURING COMPANY
The pressure from globalization has made manufacturing organization moving towards three major competitive arenas: quality, cost, and responsiveness. The process of production planning and control is central to the success of any manufacturing company.The Manufacturing sector comprises estab...
5. AN ANALYSIS OF THE RATE OF INDUSTRIAL ACCIDENTS IN NIGERIA
INTRODUCTION
Accident, literally, a befalling, an occurrence that occurs without forethought or anticipation; a sudden and unexpected event, chance, circumstance; character, a casualty; a misfortune; as, to diesis an accident. When an occurrence is unpl...
6. AN ASSESSMENT OF COVID-19 AND ITS IMPACT IN THE MANUFACTURING SECTOR IN NIGERIA
BACKGROUND OF THE STUDY
Manufacturing has long played an important part in emerging countries' economic progress. The manufacturing industry is concerned with the design, processing, and preparation of goods made from commodities and raw materials....
7. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
8. AN EVALUATION OF THE COVID-19 LOCKDOWN AND ITS EFFECT ON IMPORTATION IN NIGERIA
BACKGROUND OF THE STUDY
Importing raw materials and machinery is one way to increase profit margins. Importing items has a lot of advantages, including excellent quality, affordable pricing, and advantages associated to international trade. An importer...
9. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
10. AN INVESTIGATION OF SUCCESS CRITERIA FOR ENTREPRENEURSHIP BUSINESS IN NIGERIA
BACKGROUND OF THE STUDY
According to the management school, an entrepreneur is a person who organizes or manages a business venture, taking on risk in the pursuit of profit (Webster, 1966). Entrepreneurship, according to this viewpoint, may be created v...
11. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
12. PLANNING AND IMPLEMENTATION OF QUALITY CONTROL IN A MANUFACTURING COMPANY
Background of the study
The pressure from globalization has made manufacturing organization moving towards three major competitive arenas: quality, cost, and responsiveness. The process of production planning and control is central to the succ...
13. PROBLEMS OF MANPOWER TRAINING AND DEVELOPMENT IN MANUFACTURING INDUSTRIES (A Case Study Of Anammco)
BACKGROUND OF THE STUDY
Word wide, manufacturing industries have grown tremendously in the last decade. Some of the industries are predominantly in the small scale sector employing mostly unskilled and untrained manpower. Besides, the increased consumpt...
14. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
15. TAXATION AND ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL ANALYSIS
1 BACKGROUND TO THE STUDY
One of the most commonly discussed issues in economics is on how taxes as means of fiscal policy at stabilizing the general economy relate to economic growth of developing countries such as Nigeria. A lot of studies have tend t...
16. TAXATION AND ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL ANALYSIS
BACKGROUND TO THE STUDY
One of the most commonly discussed issues in economics is on how taxes as means of fiscal policy at stabilizing the general economy relate to economic growth of developing countries such as Nigeria. A lot of studies have tend to...
17. THE CHALLENGES OF MODERN AUTOMATION ON THE JOB PERFORMANCE OF SECRETARIES IN FINANCIAL INSTITUTIONS
Background of the study
Work was the major activities of man before the industrial revolution, that was the period marked with mechanization of work, presently computer is representing mechanization thereby turning the work into automation. The 21st century has wi...
18. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
19. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed....
20. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a new one, regardless of its market position (i.e., the product's life cycle phase is ignored). According to reports, branded producers have used a...
21. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
EXCERPT FROM THE STUDY
In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of adv...
22. AN EVALUATION OF FEASIBILITY STUDY AND ITS EFFECTS ON THE SUCCESS OF NEW BUSINESSES
EXCERPT FROM THE STUDY
- A feasibility study when properly executed has a significant impact on the success of a new business.
- The notable significance of feasibility study to new businesses as identified from the study includes: It is an excellent instrument for t...
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23. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
24. ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
25. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It i...
26. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...
27. EFFECT OF CAPITAL STRUCTURE ON THE PERFORMANCE OF NIGERIA MANUFACTURING FIRM
BACKGROUND TO STUDY
A firm's leverage refers to the mix of its financial liabilities. As financial capital is an uncertain but critical resource for all firms, suppliers of finance are able to exert control over firms. Debt and equity are the two major classes of li...
28. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
29. EXAMINATION OF HIGHER EDUCATION IN NIGERIA AS CORRELATES OF YOUTH PREPARATION FOR SMALL SCALE BUSINESS
Background to the Study
Higher institutions in Nigeria have been saddled with the main responsibility of training both youths and the nation’s professional personnel such as managers, scientists, engineers and technicians who participate in the de...
30. COMPUTERIZED INFORMATION SYSTEM FOR SMALL BUSINESS ENTERPRISE (CASE STUDY TEXACO FILLING STATION)
Background of the Study
The last two decades of the twentieth century saw the creation of a completely new global marketplace which established a new foundation for the twenty-first century global economy (Javalgi and White 2012). This economy has not only accelerated g...
31. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEB PORTAL
INSIGHT TO ONLINE MARKETPLACE
Online Market, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer...
32. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
33. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY
Background of the study
The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...
34. IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON ORGANISATION PRODUCTIVITY (CASE STUDY OF NNPC TOWERS, ABUJA)
Background To The Study
ICT (information and communication technology) has altered the manner in which people live, study, work, and associate. According to Tambe and Hitt (2016), ICT is a means through which businesses seek out creative ways of functio...
35. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
36. FLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
ABSTRACT
The study was on the influence of personality and lifestyle on the buying behavior of undergraduate students in universities in Nigeria. The study sought to determine the relationship between lifestyle and buying behavior and also the relationship...
37. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
ABSTRACT
This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly f...
38. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
39. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
40. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
Abstract
Due to the economic condition of Nigerian business environment, Banks undertaking new product and services are faced with an environment which is characterized by long lead times from basic research to industrial application, a...
41. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
ABSTRACT
This study was carried out to examine the impact of test marketing and innovation on new product using Unilever Nigeria Plc, Oregun, Lagos State as a case study. Specifically, the study was aimed at ascertaining w...
42. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
43. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
44. THE IMPACT OF MICRO CREDIT ON POVERTY ALLEVIATION IN NIGERIA
ABSTRACT
This research project sought to empirically examine the impact of microfinance institutions on poverty in Nigeria. To conduct this research, structured questionnaire was used. The questionnaire consisted of 25 questions which focused on the 4 areas of microfina...
45. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey researc...
46. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of sales promotion in an organization in Nigeria using Coca-Cola Company as case study. To achieve this 4 research questions and 2 research hypothes...
47. EFFECT OF AUTOMOBILE TECHNOLOGY ON ENTREPRENEUR FOR SUSTAINABLE DEVELOPMENT
1 Background of the study
Over the years there have been many definitions of entrepreneurship and they have all been acceptable definitions but i define it as the
48. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIS)
ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out. To find out the problem associated...
49. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
ABSTRACT
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains margi...
50. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
Abstract
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The basic objective is to address the importance...
