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1. ROLE OF MOBILE MONEY IN ENHANCING BUSINESS PERFORMANCE

Background to the study

Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demand...

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2. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES

BACKGROND OF THE STUDY

It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for...

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