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1. A CRITICAL SURVEY ON INSTRUCTIONAL MATERIALS USED IN TEACHING AND LEARNING OF BUSINESS STUDIES

Background of the Study

Man had been looking for ways to improve the efficacy of his communication for thousands of years. Aristotle defined those critical factors in the communication process over two thousand years ago. According to him, communication...

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2. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS

BACKGROUND OF STUDY

Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...

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3. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS

    1. Background Of The Study

Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...

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4. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER

 INTRODUCTION

This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position.

Argu...

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5. A REVIEW OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM AND IT IMPACT IN NIGERIA

BACKGROUND TO THE STUDY

One cannot deny the significant influence that radio and television campaigns have had on the cultism that exists in Nigeria. Instead, it has garnered sufficient respect in our society and outside as a result of the amount to whi...

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6. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA

Background of the Study

In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing fa...

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7. INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NIGERIA (A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE)

​​​​​​BACKGROUND OF THE STUDY

The introduction of the internet and technology has exposed the majority of the world population to many interactive platforms on which various types of information are exchanged, which may have a substantial impact on human behavior, decis...

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8. INFLUENCE OF CARTOON ON NEWS PAPER READERSHIP AMONG STUDENT; A STUDY OF UNIVERSITY OF LAGOS, AKOKA

Background of the study

There is no denying the potency and velocity of the media as a means of communication. In addition to appealing to a large audience, it has a significant influence on other aspects of society, including education, politics, culture, and social co...

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9. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET

BACKGROUND OF THE STUDY

These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...

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10. THE IMPACT OF MICROCREDIT FINANCE IN THE PERFORMANCE OF SMALL AND MEDIUMS BUSINESS ENTERPISES  

ABSTRACT

This study was carried out to examine the impact of microcredit finance in the performance of small and mediums business enterprises  in  Lagos. Specifically, the study  Analyze the impact of microcredit finance in the performance of SME. The stu...

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11. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER

INTRODUCTION

This study evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position.

Argum...

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12. THE PORTRAYAL OF VIOLENT CONTENT IN CARTOONS SHOWN ON SATELLITE TEVELSION: DSTV

ABSTRACT

The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages te...

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13. OPTIMIZATION STUDIES OF PROCESS PARAMETERS FOR THE ADSORPTION OF COPPER AND ARSENIC IONS FROM SIMULATED WASTE WATER USING CHITOSAN AND CHITOSAN – ZEOLITE BEADS

ABSTRACT

This research presents the “Optimization Studies of Process Parameters for the Adsorption of Copper and Arsenic Ions from Simulated Waste Water using Chitosan and Chitosan – Zeolite Beads” which was achieved by developing adsorbents of chitosan and chitosan &n...

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14. ASSESSING THE INFLUENCE OF NOLLYWOOD MOVIES ON CULTURAL IDENTITY AMONG NIGERIAN YOUTH. A STUDY OF STUDENTS OF NASARAWA STATE UNIVERSITY KEFFI

Background of the study

Throughout the course of history, various worldviews have consistently discerned the moral inclinations of individuals across the globe. Indeed, this statement holds true not only for Nigerians but also for individuals hailing fr...

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15. SOCIAL MEDIA AND FAMILY RELATIONS IN IBADAN

CHAPTER ONE

INTRODUCTION

​​​​​​​Background of the study

With the advancement of civilization, social media has gained more importance in people's daily lives, impacting their overall life satisfaction, social tru...

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