1. A CRITICAL SURVEY ON INSTRUCTIONAL MATERIALS USED IN TEACHING AND LEARNING OF BUSINESS STUDIES
Background of the Study
Man had been looking for ways to improve the efficacy of his communication for thousands of years. Aristotle defined those critical factors in the communication process over two thousand years ago. According to him, communication...
2. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
3. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
4. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER
INTRODUCTION
This paper evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position.
Argu...
5. A REVIEW OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM AND IT IMPACT IN NIGERIA
BACKGROUND TO THE STUDY
One cannot deny the significant influence that radio and television campaigns have had on the cultism that exists in Nigeria. Instead, it has garnered sufficient respect in our society and outside as a result of the amount to whi...
6. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA
Background of the Study
In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing fa...
7. INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NIGERIA (A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE)
BACKGROUND OF THE STUDY
The introduction of the internet and technology has exposed the majority of the world population to many interactive platforms on which various types of information are exchanged, which may have a substantial impact on human behavior, decis...
8. INFLUENCE OF CARTOON ON NEWS PAPER READERSHIP AMONG STUDENT; A STUDY OF UNIVERSITY OF LAGOS, AKOKA
Background of the study
There is no denying the potency and velocity of the media as a means of communication. In addition to appealing to a large audience, it has a significant influence on other aspects of society, including education, politics, culture, and social co...
9. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
10. THE IMPACT OF MICROCREDIT FINANCE IN THE PERFORMANCE OF SMALL AND MEDIUMS BUSINESS ENTERPISES
ABSTRACT
This study was carried out to examine the impact of microcredit finance in the performance of small and mediums business enterprises in Lagos. Specifically, the study Analyze the impact of microcredit finance in the performance of SME. The stu...
11. THE EFFECT OF OWNERSHIP ON POLITICAL CAMPAIGN AND REPORTING IN NIGERIA, A STUDY OF GUARDIAN NEWSPAPER
INTRODUCTION
This study evaluates Nigerian press reportage of political campaign during the 2011 presidential election. The major focus of the paper is to assess the role of the Nigerian press in the struggle for political position.
Argum...
12. THE PORTRAYAL OF VIOLENT CONTENT IN CARTOONS SHOWN ON SATELLITE TEVELSION: DSTV
ABSTRACT
The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages te...
13. OPTIMIZATION STUDIES OF PROCESS PARAMETERS FOR THE ADSORPTION OF COPPER AND ARSENIC IONS FROM SIMULATED WASTE WATER USING CHITOSAN AND CHITOSAN – ZEOLITE BEADS
ABSTRACT
This research presents the “Optimization Studies of Process Parameters for the Adsorption of Copper and Arsenic Ions from Simulated Waste Water using Chitosan and Chitosan – Zeolite Beads” which was achieved by developing adsorbents of chitosan and chitosan &n...
14. ASSESSING THE INFLUENCE OF NOLLYWOOD MOVIES ON CULTURAL IDENTITY AMONG NIGERIAN YOUTH. A STUDY OF STUDENTS OF NASARAWA STATE UNIVERSITY KEFFI
Background of the study
Throughout the course of history, various worldviews have consistently discerned the moral inclinations of individuals across the globe. Indeed, this statement holds true not only for Nigerians but also for individuals hailing fr...
15. SOCIAL MEDIA AND FAMILY RELATIONS IN IBADAN
CHAPTER ONE
INTRODUCTION
Background of the study
With the advancement of civilization, social media has gained more importance in people's daily lives, impacting their overall life satisfaction, social tru...
16. INITIATIVES AND CHALLENGES IN INFORMATION AND COMMUNICATION TECHNOLOGY IN SECONDARY SCHOOLS IN LAGOS STATE
1.1 Background of the Study
The rapid evolution of Information and Communication Technology (ICT) has had a profound impact on various sectors, with education being one of the most affected. ICT, encompassing tools like computers, the internet, and multimedia applicati...
17. The Role of News Magazines in Shaping Public Awareness of Human Rights in Jalingo LGA, Taraba State
Chapter One: Introduction
1.1 Background of the Study
Public awareness of human rights is foundational to the development of equitable and democratic societies. News magazines, as critical mediums of communication, have long played a pivotal role...
18. The Role of Cultural Festivals in Enhancing Community Engagement: A Study of Argungu Local Government Area, Kebbi State
Chapter One: Introduction
1.1 Background of the Study
Cultural festivals serve as powerful mediums for fostering community engagement, preserving heritage, and promoting social cohesion. The Argungu Fishing Festival, a globally recognized cultura...
19. Photography as a Medium for Religious Expression: A Study in Gusau Local Government Area, Zamfara State
Chapter One: Introduction
1.1 Background of the Study
Photography serves as a compelling medium for religious expression, offering a visual representation of faith, rituals, and spiritual beliefs. In Gusau Local Government Area, Zamfara State, photography captures the vibrancy...
20. The Impact of Photography on Gender Representation: A Study of Katsina Local Government Area, Katsina State
Chapter One: Introduction
1.1 Background of the Study
Gender representation in media is a critical aspect of social development, influencing perceptions, attitudes, and behaviors. Photography, as a visual medium, plays a significant role in shaping gender narratives by portray...
21. The Effectiveness of Radio Journalism in Promoting Gender Equality in Gusau LGA, Zamfara State
Background of the Study
Radio journalism remains one of the most influential mediums for disseminating information in rural and semi-urban areas, particularly in regions like Gusau Local Government Area (LGA), Zamfara State. With its ability to reach diverse audiences rega...
22. The Effectiveness of Radio Advertising in Promoting Agricultural Products in Kano Municipal LGA, Kano State
Chapter One: Introduction
1.1 Background of the Study
Radio remains one of the most accessible and widely used mediums of communication in Nigeria, particularly in rural and semi-urban areas. In Kano Municipal Local Government Area, radio advertising plays a vital role in prom...
23. The Role of Television Advertising in Creating Brand Awareness in Maiduguri Metropolitan Council, Borno State
Chapter One: Introduction
1.1 Background of the Study
Television advertising remains one of the most powerful mediums for creating brand awareness due to its visual and auditory appeal. In Maiduguri Metropolitan Council, Borno State, television serves as a key platform for bus...
24. The Effectiveness of Print Media Advertising in Small-Scale Business Promotion in Minna LGA, Niger State
Chapter One: Introduction
1.1 Background of the Study
Print media, including newspapers, magazines, flyers, and brochures, has long been a significant tool for business promotion. For small-scale businesses, print media offers an affordable and targeted advertising option, ena...
25. The Role of Advertising in Shaping Political Ideologies in Gombe LGA, Gombe State
Chapter One: Introduction
1.1 Background of the Study
Advertising has long been a tool for influencing public opinion and shaping political ideologies. In the context of Gombe LGA, Gombe State, political advertising plays a crucial role in influencing voters' perceptions,...
26. The Impact of Advertising on the Growth of E-commerce Platforms in Bwari LGA, Federal Capital Territory
Chapter One: Introduction
1.1 Background of the Study
E-commerce has experienced rapid growth in Nigeria, driven by increased internet penetration and mobile phone usage. Bwari LGA, located in the Federal Capital Territory (FCT), is part of this digital transformation, with ma...
27. The Influence of Radio Advertising on Public Health Campaigns in Misau LGA, Bauchi State
Background of the Study
Public health campaigns are essential tools in promoting healthier lifestyles and raising awareness about pressing health issues. In regions like Misau LGA, Bauchi State, where access to healthcare services may be limited, radio advertising has prov...
28. The Role of Advertising in Promoting National Reorientation Campaigns in Nguru LGA, Yobe State
Background of the Study
National reorientation campaigns are vital for shaping the attitudes, behaviors, and values of citizens, particularly in regions where social, economic, or political issues may impact national development. In Nguru LGA, Yobe State, these campaigns a...
29. The Influence of Advertising on Family Spending Patterns in Bosso LGA, Niger State
Background of the Study
Family spending patterns are influenced by a variety of factors, including income, cultural practices, and external influences such as advertising. In Bosso LGA, Niger State, advertising plays a significant role in shaping how families allocate thei...
30. The Role of Television in Shaping Public Opinion on National Issues: A Study of Karu Local Government Area, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
Television remains one of the most influential mediums for shaping public opinion on national issues. With its ability to combine visual and auditory stimuli, television captures audiences’ attention and provides a pl...
31. A Study on the Use of Radio in Disaster Risk Reduction in Mayo Belwa Local Government Area, Adamawa State
Chapter One: Introduction
1.1 Background of the Study
Disaster risk reduction (DRR) encompasses strategies and practices aimed at minimizing the impact of natural and human-in...
32. Exploring the Role of Media in Promoting Indigenous Tourism in Yabo Local Government Area, Sokoto State
Chapter One: Introduction
1.1 Background of the Study
Indigenous tourism has become an essential aspect of economic development in many parts of the world, including Nigeria....
33. The Effectiveness of Indigenous Films in Promoting Civic Responsibility in Zuru Local Government Area, Kebbi State
Chapter One: Introduction
1.1 Background of the Study
Indigenous films, deeply rooted in the cultural and social frameworks of local communities, have gained prominence as t...
34. The Influence of War Movies on National Security Awareness in Bukuru Local Government Area, Plateau State
Chapter One: Introduction
1.1 Background of the Study
War movies have long been a significant genre in global cinema, portraying historical events, strategic narratives, and...
35. A Study of the Impact of Films on Mental Health Narratives in Langtang North Local Government Area, Plateau State
Chapter One: Introduction
1.1 Background of the Study
Films are powerful mediums for shaping public perceptions and narratives on mental health. Across the globe, mental hea...
36. The Influence of Films on Entrepreneurial Motivation Among Youths in Jos South Local Government Area, Plateau State
Chapter One: Introduction
1.1 Background of the Study
Entrepreneurship plays a critical role in driving economic growth and addressing youth unemployment in developing count...
37. Analyzing the Influence of Print Media on Career Choices Among Youths in Suleja Local Government, Niger State
Chapter One: Introduction
1.1 Background of the Study
In today's rapidly evolving information landscape, the role of print media in shaping societal norms and individual decisions remains a subject of considerable interest. Despite the proliferation of digital platforms, p...
38. The Role of Cinemas in Reviving Urban Entertainment Culture Among Young Adults: A Study of Ilorin West Local Government Area, Kwara State
Chapter One: Introduction
1.1 Background of the Study
The cinema industry has long been a key player in urban entertainment culture, offering a social space for relaxation, education, and cultural exchange. In Ilorin West Local Government Area, Kwara State, the presence of cin...
39. The Role of Hausa Films in Addressing Drug Abuse Among Youths: A Case Study of Zango Local Government Area, Katsina State
Chapter One: Introduction
1.1 Background of the Study
Hausa films, popularly known as Kannywood, have grown in prominence within the Nigerian film industry, particularly in Northern Nigeria, with a significant cultural impact on youths in the region. These films often reflect...
40. An assessment of the effectiveness of billboard advertising: A case study of MTN Nigeria in Kebbi State
Background of the Study
Billboard advertising is a traditional yet impactful marketing medium used to create brand awareness and communicate messages to a wide audience. With strategic placement and compelling designs, billboards can influence consumer behavior and support...
41. The Impact of Digital Property Listing Platforms on Real Estate Transactions in Abuja
Background of the Study
The advent of the digital era has revolutionized multiple industries, with real estate being no exception. Traditionally, property listings were confined to physical mediums such as newspapers, word of mouth, and real estate offices...
42. The Impact of Digital Property Listing Platforms on Real Estate Transactions in Abuja
Background of the Study
The advent of the digital era has revolutionized multiple industries, with real estate being no exception. Traditionally, property listings were confined to physical mediums such as newspapers, word of mouth, and real estate offices. However, in recent years, digita...
43. Development of a Digital Archive for Traditional Nigerian Music in Federal College of Education, Zuba, Abuja
Background of the Study
Traditional Nigerian music represents a rich cultural heritage that encapsulates the diverse histories, languages, and traditions of the country. However, this invaluable resource is at risk due to the degradation of physical media and the erosion...
44. The effect of multilingual classrooms on students' comprehension in primary schools in Gwaram LGA, Jigawa State
Background of the Study
Multilingual classrooms, where two or more languages are used as mediums of instruction, have gained traction in diverse educational settings. In primary schools in Gwaram LGA, Jigawa State, the integration of multiple languages is viewed as a stra...
45. ──────────────────────────── An examination of the effectiveness of digital textbooks compared to traditional textbooks in secondary schools in Katsina East LGA, Katsina State.
Background of the Study:
The educational landscape has been revolutionized by the integration of digital resources into the learning process. In secondary schools within Katsina East LGA, Katsina State, digital textbooks have been introduced as a modern alternative to trad...
46. An examination of discourse markers in Hausa newspaper editorials in Kano
Background of the Study
Hausa newspaper editorials in Kano serve as vital mediums for public opinion, political commentary, and social critique. In these texts, discourse markers—linguistic elements such as “however,” “indeed,” and “fur...
47. An investigation of policy challenges in bilingual Igbo–English education in Enugu
Background of the Study
Bilingual education in Enugu, particularly in Igbo–English programs, is viewed as a strategic approach to both preserving indigenous culture and meeting global academic demands. Recent policy initiatives mandate the incorporation of Igbo alon...
48. An examination of language mixing in bilingual Nigerian classrooms: A case study of Tiv students
Background of the Study
Language mixing is a common practice in bilingual classrooms where students dynamically blend two or more languages during communication. In Nigerian classrooms, particularly among Tiv students, language mixing often occurs as a natural adaptation...
49. An assessment of the role of political satire in shaping public opinion on local governance: A case study of Lagos Island Local Government Area, Lagos State
Background of the Study:
Political satire has emerged as a powerful tool for critiquing and shaping public opinion on governance issues. In Lagos Island, political satire, through mediums such as comedy shows, social media memes, and editorial cartoons, se...
50. The Effect of Vowel Variation in Nigerian English on Listener Comprehension: A Case Study of Radio Broadcasts
Background of the Study
Vowel variation in Nigerian English has emerged as a significant factor affecting communication clarity and listener comprehension in media contexts. Radio broadcasts, as a primary source of news and entertainment, serve as an ideal setting to inve...
