1. A COMPARATIVE SURVEY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA FIRMS IN NIGERIA
BACKGROUND OF THE STUDY
According to McQuail [2000], the word...
2. ASSESSING SOCIAL MEDIA AND ITS IMPACT ON 2019 ELECTION OUTCOMES IN NIGERIA
EXCERPT FROM THE STUDY
Looking at social media from a more practical point of view, Sweetser and Lariscy (2008) define social media as a read write Web, where the online audience moves beyond p...
3. EXAMINATION OF E-MARKETING AND SMALL BUSINESS IN NIGERIA
EXCERPT FROM THE STUDY
Several scholars have cited potential benefits of Internet marketing. Some of the benefits mentioned in their studies apply to enterprises of all sizes; however, some authors focused on highlighting the ways marketing online can benefit small busi...
4. CRITICAL EXAMINATION OF THE ROLE OF SOCIAL MEDIA ON THE DEVELOPMENT AND SUSTAINABILITY OF SMEs IN LAGOS STATE
ABSTRACT
The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of con...
5. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
BACKGROND OF THE STUDY
It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for...
6. BROADCASTING MEDIA CHANNEL; DISSEMINATION OF INTERNATIONAL NEWS A CASE STUDY OF EBS BULLETINS, EDO STATE
BACKGROUND STUDY
Communication as we know has now evolved over many centuries. The sophistication and complexity that define modern human communication are the consequence of a very lengthy and ongoing effort by humans to improve on one of the most fund...
7. SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF NIGERIAN POLICE FORCE (A CASE STUDY OF THE END SARS CAMPAIGN)
BACKGROUND OF THE STUDY
Since the revolutionary rise of ICT or digitalization in the modern world, particularly in Africa, the usage of social media as communication channels has shown itself in political, economic, social, and business facets of human...
8. MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA AND NEW MEDIA
MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (RADIO, TELEVISION, MAGAZINE, NEWSPAPER ETC) AND NEW MEDIA (FACEBOOK, 2GO, TWITTER, YAHOO MAIL AND ONLINE NEWS ETC
ABSTRACT...
9. THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partn...
10. THE ROLE OF TWITTER AS A TOOL FOR POLITICAL EDUCATION A STUDY OF THE ENDSARS PROTEST
ABSTRACT
The advent of the Internet has triggered the emergence of improved and user-friendly media tools known as social media. These media channels allow the effective sharing of audio-visual messages across the globe within seconds with the click of the button. As a result of their (...
11. SOCIAL MEDIA NETWORK CONTRIBUTION TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY
STATEMENT OF RESEARCH PROBLEM
The hospitality industry tends to be very customer-centric and also one that prides itself by reaching out to its guests and providing a personalized experience. In tra...
12. ASSESSMENT OF INFORMATION MANAGEMENT IN STATE UNIVERSAL BASIC EDUCATION BOARDS IN THE NORTH-WESTERN STATES OF NIGERIA
ABSTRACT
This research was on the assessment of Information Management in Universal Basic Education Boards in the North-western States of Nigeria.To achieve this purpose five research questions were formulated with respect to the types of Information generated, its organisation, storage...
13. EFFECTIVENESS OF HEALTH COMMUNICATION CAMPAIGNS BY MIDWIFE SERVICE SCHEME IN PROMOTING SAFE CHILDBIRTH PRACTICES IN SELECT KEFFI COMMUNITIES OF NASARAWA STATE
Background of the Study
A community's general health can be inferred from the health and well-being of its mothers and babies, which are both important markers of health. In order to lower the rates of maternal and newborn death, which continue to b...
14. EVALUATION OF A BROADCAST MEDIA AS AN INSTRUMENT FOR ELECTIONEERING CAMPAIGN, A STUDY OF RADIO NIGERIA
Background of the study
The role of broadcast media in shaping political discourse and influencing voter behavior is significant worldwide. In Nigeria, a country with a complex political landscape and diverse population, the impact of broadcast m...
15. INFLUENCE OF TELEVISION, EDUCATIONAL AND ENTERTAINMENT PROGRAMS ON YOUNG VIEWERS IN AREA OF CULTURAL TRANSLATION
ABSTRACT
This study was carried out on Influence of Television, Educational and Entertainment Programs on Young views in area of cultural translation in Nasarawa state. Specifically, the study aimed to examine the educational and entertainment televisio...
16. ROLE OF CITIZEN JOURNALISM IN COMBATING CORRUPTION IN NIGERIA
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Citizen journalism, an increasingly prevalent phenomenon in t...
17. MASS MEDIA AND ENVIRONMENTAL AWARENESS CONSCIOUSNESS AMONG THE YOUTHS IN ABAKALIKI EBONYI STATE
Background of the Study
The role of mass media in fostering environmental awareness and consciousness among the youth in Abakaliki, Ebonyi State, is critical in the context of growing environmental challenges. Mass media, through its wide reach and influence, has the po...
18. A CRITICAL EXAMINATION OF THE CONSEQUENCES OF THE ENDBADGOVERNANCE PROTEST IN KANO STATE, NIGERIA
Chapter One: Introduction
1.1 Background of the Study
Protests have long been a critical avenue for citizens to express grievances, challenge governance failures, and demand accountability from their leaders. In Nigeria, the Endbadgovernance protest, which erupted in July 2024...
19. AN EXAMINATION OF THE CONSEQUENCES OF THE ENDBADGOVERNANCE PROTEST IN KANO STATE, NIGERIA
Background of the Study
The #EndBadGovernance protest is part of a larger wave of social activism in Nigeria, highlighting citizens' dissatisfaction with governance, corruption, and the failure of the government to deliver essential...
20. USE OF SOCIAL MEDIA FOR SHAPING PUBLIC OPINION DURING THE END BAD GOVERNANCE PROTEST IN NIGERIA (A CASE STUDY OF YOUTHS IN RAYFIELD, JOS, PLATEAU)
Background of the Study
The role of social media in shaping public opinion has increasingly gained recognition across the globe, particularly in the context of socio-political movements. Social media platforms such as Twitter, Facebook,...
