1. A COMPARATIVE SURVEY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA FIRMS IN NIGERIA
BACKGROUND OF THE STUDY
According to McQuail [2000], the word...
2. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
3. A STUDY OF MEDIA OWNERSHIP AND THE CREDIBILITY OF NEWS REPORTING IN NIGERIA
Background of the Study
As a watchdog and a mirror of the country, the media plays an important role in society and has a significant effect on editorial policy. We will include not only the mechanical devices that transmit and sometimes, messages (TV c...
4. A STUDY ON AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
Background to the Study
Purdar is a very harsh kind of rejection of women's participation rights. Women encounter a variety of impediments to full involvement in different parts of social life in Nigeria, owing to established cultural beliefs that d...
5. AN ANALYSIS OF NEWSPAPERS IN THE COVERAGE OF KIDNAPPING IN THE SOUTH WEST NIGERIA: A COMPARATIVE REVIEW OF PUNCH AND GUARDIAN NEWSPAPERS
Background of the Study
During the past decade and a half, Nigeria had an extraordinary succession of agitations in the form of kidnappings and abductions, armed robberies, bombings, and carnages of varying magnitudes. Despite the fact that kidnapping h...
6. AN ASSESSMENT OF PUBIC PERCEPTION OF HEALTH-RELATED RADIO PROGRAMMES IN NIGERIA
Background Of The Study
One of humanity's recurring concerns is the predominance of health-related issues, as existing diseases spread and new ones arise with little or no knowledge about those illnesses and diseases. As a result, the incidence of d...
7. AN EVALUATION OF HOME MOVIES AND ITS INFLUENCE ON THE DRESSING PATTERNS OF STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA
Background of study
Home movies are valued as a means of mass communication all over the world. In Nigeria, there are about one million home movie film viewers who are influenced in some manner by the themes addressed in Nigerian home movies. The...
8. AN EVALUATION OF THE NTA INTEGRATION PROGRAM
Background of the study
The media, particularly television, plays a critical role in promoting national integration. Since its inception, television has grown to be a very essential and powerful medium of public communication. Its synchronized broadcast...
9. IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
Background of the Study
Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field and Kendal (2002,p.32), insist that mass is truly applicable to the medium of...
10. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
11. MEDIA STAFF WELFARE AND EFFECTIVE JOURNALISM IN NIGERIA
BACKGROUND TO STUDY
For any organization to function very effectively is it big or small, the welfare of the staff of that organization must first be taken into consideration. This is because a staff who is not taken good care of, for instance, whose sa...
12. NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION
BACKGROUND OF STUDY
Nigeria is one of the famous and great countries that is surrounded with an extremely large number of problem
This ugly situation had created a bridge in their relationship with other countries. In addition to over the prob...
13. SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS
Background to the Study
With the shrinking of the world into a global village through the increasing sophistication of communication technologies, the local media in a nation is brought under fierce competition for local audience by the global media. What broadcasting d...
14. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES
Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for...
15. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
Background of the Study
A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. Wit...
16. THE EFFECT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE, OSUN STATE)
Background Of The Study
The advent of the internet in the 1990s led to major developments in the world of communication. Today the Internet has taken a firm place in people's lives. It is difficult to imagine a young man who at least once a day did...
17. THE PROBLEMS AND PROSPECTS OF PRESS CLUB IN SECONDARY SCHOOLS
Background to the Study
In recent years, educational researchers have emphasized the critical role of the principal in creating an effective school environment which involves the development of a strong school culture that prescribes specific goals, rol...
18. AN EXAMINATION OF FAKE NEWS AND MISINFORMATION DISSEMINATION’S EFFECTS IN NIGERIA
EXCERPT FROM THE STUDY
Fake news is best defined as "misinformation" (the unintended sharing of inaccurate information) and "disinformation" (the purposeful manufacture and dissemination of false information) (Gelfert, 2018). Poor journalism, parody, provoc...
19. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET
Background of the Study
The Internet continues to evolve into a major news source. The internet is the worldwide system of interconnected computers which make use of telecommunication resources. It is defined by Ani (2010) as...
20. THE IMPACT OF PHONE-IN PROGRAMMES
EXCERPT FROM THE STUDY
Mass media is a channel, medium, utility, device, or instrument used in the mass communication process. The mass media also includes, printed media, electronic media and Cyber media. Printed media such as newspapers, magazines, books, pamphlets, b...
21. CHALLENGES OF TELEVISION BROADCASTING IN A DEMOCRATIC DISPENSATION
BACKGROUND OF THE STUDY
The role of television as a mass medium in the democratization process is understood in the context of the public sphere, which is defined by Habermas stated in 2012 as "organs of information and political debates such...
22. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
EXCERPT FROM THE STUDY
The concept of mass communication as practised in traditional journalism is one in which thousands of newspaper copies roll off the press daily or weekly onto the newsstands and where the newsroom is a large area fitted with desks, type...
23. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
ABSTRACT
This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research...
24. AN EVALUATION OF MASS MEDIA INFLUENCE ON LIFESTYLE OF YOUTHS
ABSTRACT
Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet, television, newspapers, film and radio, which are used for mass communication. Mas...
25. ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS
ABSTRACT
The aim of this study is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online u...
26. FACTORS INFLUENCING AND EFFECT OF EXAMINATION MALPRACTICES IN NIGERIA TERTIARY INSTITUTIONS
ABSTRACT
This research deals with the factors influencing and effect of examination malpractices in Nigeria tertiary Institutions. Federal Polytechnic Ilaro was used as a case study Survey research design was adopted for the study and with the aid of convenien...
27. PUBLIC PERCEPTION OF THE ROLE OF MASS MEDIA IN REPORTAGE OF RECOVERED LOOTED FUNDS
Background of the Study
It is well known that corruption has a negative influence on countries all around the world. Corruption is likely the most significant impediment preventing the world's developing or least developed countries' (LDCs) soci...
28. EFFECT OF SOCIAL MEDIA IN THE CAMPAIGN AGAINST POLICE BRUTALITY: STUDY OF LEKKI ENDSARS PROTEST
Background of the Study
Police Brutality or extreme utilization of power backed up by law is a social infringement involving the use of force by police officers against subjects of a country or specific regional area (Amnesty International, 2014). Utili...
29. EVALUATION OF THE LEVEL OF NEWSPAPER READERSHIP AMONG CAREER WOMEN IN ABUJA
Background of the study
It is common knowledge that the most effective way to promote awareness is through the media, where useful information may be conveyed to thousands of people in a certain area from a reliable source. In other words, newspapers, r...
30. IMPACT OF INTERNET ON READING AND RESEARCH HABITS OF MASS COMMUNICATION STUDENTS
Background of the study
Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of dec...
31. GOVERNMENTS OWNERSHIP AND ITS IMPACT ON MEDIA OBJECTIVITY
Background Of The Study
The mass media are particularly significant tools of communication since they are the means by which information may be disseminated to even the most remote parts of a community. They make it possible for us to speak with one ano...
32. INVESTIGATION INTO THE ROLE OF MASS MEDIA IN CHILDREN SOCIALIZATION
BACKGROUND OF STUDY
In a world with standardised items, it is natural for enjoyment to be provided through impersonal business and play, as is common in more primitive civilizations. Concerns concerning the potential effect or influence of mass communi...
33. ASSESSMENT OF CODE OF ETHICS AND PROFESSIONALISM AMONG UYO BASED JOURNALIST IN NIGERIA
Background of the study
Journalists who work professionally in Nigeria are often confronted with complex and nuanced ethical dilemmas that need them to make choices about not just their own ethical behavior but also the behavior of the professional pers...
34. ATTITUDES OF YOUTH TOWARDS VIEWERSHIP OF NTA PROGRAMS IN NIGERIA; A STUDY OF YOUTHS IN GBOKO METROPOLIS
BACKGROUND OF THE STUDY
In the 21st century, television is an important means of communication that can be used for a variety of purposes, including the dissemination of information, the education of audiences, the entertainment of audiences, and the pe...
35. EFFECT OF RADIO NEWS PAPER REVIEW ON PATRONAGE OF NEWSPAPER IN NIGERIA
Background of the study
In most broadcast organizations today the “review of newspapers` headlines” is the in-thing; even the broadcast stations that cannot get hard copies to review daily substitute with the online versions of the ne...
36. INFLUENCE OF CITIZEN JOURNALISM ON FAKE NEWS IN NIGERIA
Background to the Study
Technological advancement in contemporary society of the 21stcentury heralded the arrival of information and communication technologies (ICT) that has enhanced the existing communication process and the entire material in which individual i...
37. BROADCASTING MEDIA CHANNEL; DISSEMINATION OF INTERNATIONAL NEWS A CASE STUDY OF EBS BULLETINS, EDO STATE
BACKGROUND STUDY
Communication as we know has now evolved over many centuries. The sophistication and complexity that define modern human communication are the consequence of a very lengthy and ongoing effort by humans to improve on one of the most fund...
38. NEWS SOURCE PREFERENCE BETWEEN TRADITIONAL AND SOCIAL MEDIA AMONG STUDENTS OF MASS COMMUNICATION IN LAGOS STATE UNIVERSITY OF TECHNOLOGY
Background to the study
According to history, before radio, television, and newspapers, information diffusion was limited and slow. Regardless, this is due to the socioeconomic structure of the society. Patronage remained economically driven and motivat...
39. NEWSPAPERS READERSHIP PATTERNS AMONG CIVIL SERVANTS IN RIVERS STATE
Background of the study
Reading is the center of learning, particularly in formal education environments like University system. Reading boosts one’s understanding and thinking about a specific topic, and the society as a whole (Ashong, 2017). Onw...
40. MASS COMMUNICATION AS A CATALYST TO RURAL DEVELOPMENT (A CASE STUDY OF ORUMBA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE)
Abstract
In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers.
This study was motioned by the felt needs and find...
41. PROLIFERATION OF RADIO STATIONS AND ITS IMPLICATION FOR MEDIA PERFORMANCE
ABSTRACT
This study examine the Proliferation of Radio Stations and its Implication for media Performance using Ray Power FM 100.5 , Alagbado (private radio), Eko FM, 89.7 Ikeja (state radio) and FRCN 6090 Lagos (Federal radio) as case study. Ther...
42. CAREER ASPIRATIONS OF MASS COMMUNICATION UNDERGRADUATES
Abstract
The study examined career aspirations of mass communication undergraduates in Nigerian universities. It also, investigated the academic factors that motivate career choice of students. The study adopted quantitative survey research method to gather data. It foc...
43. CHALLENGES AND PROSPECTS OF CAMPUS RADIO BROADCAST
ABSTRACT
It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to examin...
44. DETERMINANTS AND CHALLENGES OF READING PRINT VERSION OF NEWSPAPER AMONG YOUTHS
Abstract
Reading newspaper informs readers’ as well as enhance the readers’ literacy skills. Therefore, the newspaper serves as a tool for learning, especially among communication students. However, newspaper readership among students in Nigeria has been an issue of concern....
45. PUBLIC PERCEPTION OF MASS MEDIA AWARENESS ON CHILD TRAFFICKING
BACKGROUND TO THE STUDY
Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally with...
46. READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE
Abstract
Every newspaper house today uses pictures to either complement stories or stand to give news independently. This practice has given photojournalism a critical place in the print media of mass communication. The study sought to content-analyses the use of...
47. INFLUENCE OF TELEVISION VIEWING ON YOUNG ADULT’S DEVIANT BEHAVIOUR
Abstract
The study seeks to establish the influence of Television viewing on young adult’s deviant behaviour. The sociological approach was employed to examine the influence of television viewing on young adult’s anti-social behaviour specifically in two selected secondary s...
48. THE IMPACTS OF GOVERNMENTS OWNERSHIP ON MEDIA OBJECTIVITY
Abstract
The broadcast media comprise of the radio and television, it has not been as enterprising as it should be. This is due to the majority ownership and control of the broadcast media by the government. Concisely put, broadcast is a society wide ty...
49. SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS
ABSTRACT
The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the...
50. THE PROSPECTS AND CHALLENGES OF CAMPUS BROADCASTING STATION IN NIGERIA
ABSTRACT
It is not just good enough to obtain license, establish and start running a community radio station. The success of any organization is hinged on the fulfillment of the objectives of that organization. It is based on this premise that this research work is carried out to ex...
