1. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
2. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
3. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
4. EFFECT OF ORGANIZATIONAL CHANGE AND DEVELOPMENT ON EMPLOYEE PERFORMANCE
Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring downsizing and economic meltdown are all factors that contribute to a growing climate of uncertainty. The ability to adapt to cha...
5. AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal factors which is attached to the employees of the firm, organizational factors which is associated to the firm’s managers and stakeholders, and...
6. IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is t...
7. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
8. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the stu...
9. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive b...
10. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
11. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...
12. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
13. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
14. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY
Background of the study
The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...
15. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
16. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT
Background of the Study
Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...
17. EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES
ABSTRACT
This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were emp...
18. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the stu...
19. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
20. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving....
21. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
22. COMMUNICATION AS INDISPENSABLE TOOL FOR EFFECTIVE ADMINISTRATION
Abstract
Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, al...
23. MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness o...
24. MARKETING STRATEGY IN THE HOTEL INDUSTRY
ABSTRACT
The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influ...
25. IMPACT OF POOR CLAIM SETTLEMENT ON THE DEMAND FOR INSURANCE
ABSTRACT
Claims settlement, which dates as far back as the history of insurance, is the only reason the consumer (insured) buys an insurance product. The fast administration of Claims is therefore not only a legal obligation of an insurance...
26. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
&...
27. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
Abstract
Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its var...
28. THE EFFECT OF SURVIVAL STRATEGIES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISE
ABSTRACT
This research project is on the Effect of Survival Strategies on the Performance of Small and Medium Scale Enterprise with references (A Case Study of Selected Small Business in Lagos Sub-Urban). This research work is generally abo...
29. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS
Background of the study
The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. The central bank of Nigeria (CBN) fixed minimum and maximu...
30. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed...
31. SURVIVAL STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA (A STUDY OF SOME SELECTED SMEs IN ENUGU METROPOLIS)
ABSTRACTS
The Survival Strategies of Small and Medium Enterprises in Nigeria case study of Enugu Metropolis. The purpose of this study is to identify general problems against the effective operation of SME in Nigeria, to know their sur...
32. impact of bilboard advertising on product promotion
Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...
33. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY
Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a resul...
34. THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
This research assesses the impact of trade shows and events on sales. Objectives are: (1) to evaluate the increase in sales due to participation in trade shows, (2) to analyze the long-term...
35. THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
Abstract: This study aimed to explore the role of information systems in enhancing marketing strategies within organizations. The objectives were to investigate how information systems improv...
36. THE INFLUENCE OF RECRUITMENT MARKETING ON CANDIDATE ATTRACTION
Abstract : THE INFLUENCE OF RECRUITMENT MARKETING ON CANDIDATE ATTRACTION
The objective of this study is to explore the influence of recruitment marketing on candidate attraction, focusing on its impact on application rates, candidate quality, and overall recruitment outcomes. A survey...
37. EFFECT OF ORGANIZATION CHANGES ON EMPLOYEES PERFORMANCE (A STUDY OF FIRST BANK PLC, OFFA KWARA STATE)
Background Of The Study
Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring downsizing and economic meltdown are all factors that contrib...
