1. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
2. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed....
3. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
4. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
5. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
6. ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM; DESIGN AND IMPLEMENTATION
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "While the World Wide Web was formed in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite," according...
7. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
&...
8. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC
ABSTRACT
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four mana...
9. EXTENT OF UTILIZATION OF INTEGRATED MARKETING COMMUNICATION STRATEGIES BY MANUFACTURING COMPANIES IN ANAMBRA STATE
Background to the Study
Manufacturing companies are the main instrument for rapid growth, structural change and economic sufficiency of the Nigeria nation where they increase the avenue for employment, helps boost agriculture, and increase foreign exchange earnings of the nation. Glob...
