1. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
EXCERPT FROM THE STUDY
Marketing information is often obtained from outside the organization management perceives the opportunities and threats with which it has to respond to and dealing with them not only in equilibrium manner but also trying to out-perform the compet...
2. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
ABSTRACT
MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing dec...
3. RELEVANCE OF COMPUTERS IN MANAGEMENT INFORMATION SYSTEM
BACKGROUND OF THE STUDY
It is said that to mange on organization is to manage its future. How can the future be management? The answer through a timely procurement of relevant and reliable information is the complement of its procurement. The whole lot of activities the...
4. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
ABSTRACT
A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, eq...
