1. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
2. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
EXCERPT FROM THE STUDY
Marketing information is often obtained from outside the organization management perceives the opportunities and threats with which it has to respond to and dealing with them not only in equilibrium manner but also trying to out-perform the compet...
3. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
4. ONLINE MARKETING'S EFFECT ON REAL ESTATE BUSINESS
Background of the study
Over the past decade, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on virtually every aspect of daily life in industrialized c...
5. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study
Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cul...
6. MARKETING OF LIBRARY PRODUCTS AND SERVICES AND ITS CHALLENGES TO PROFESSIONALS
Background of the study
Academic libraries are transforming in the new information age as a result of quickly changing media technologies, increased user tastes and expectations, competition from other information sources such as the internet, and shrin...
7. ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM; DESIGN AND IMPLEMENTATION
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "While the World Wide Web was formed in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite," according...
8. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
9. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
ABSTRACT
MIS affects marketing decision making in the organization. This project is designed to study the Impact of Marketing Information on Marketing Decision Making in the Organization in life Flour Mill Nig Ltd Sapele. It was to find the extent to which marketing dec...
10. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT
Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and virtual components for the advancement and promotion of business goods and business vent...
11. RELEVANCE OF COMPUTERS IN MANAGEMENT INFORMATION SYSTEM
BACKGROUND OF THE STUDY
It is said that to mange on organization is to manage its future. How can the future be management? The answer through a timely procurement of relevant and reliable information is the complement of its procurement. The whole lot of activities the...
12. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
ABSTRACT
A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, eq...
13. EXTENT OF UTILIZATION OF MARKETING MIX COMPONENTS BY SMALL AND MEDIUM SCALE ENTERPRISES IN IMO STATE, NIGERIA
Background to the Study
In every country or state, enterprises occupy a place of pride and importance. Enterprise in the view of Obi (2002) is of three major categories; Small, Medium, and Large scales. This study focuses on Small and Medium Enterprises popularly referred to as SMEs....
14. ATTITUDES OF LIBRARIANS TOWARD MARKETING INFORMATION RESOURCES AND SERVICES IN UNIVERSITY LIBRARIES IN NIGERIA
ABSTRACT
The study examined the attitudes of librarians toward marketing information resources and services in university libraries in North-Central Zone of Nigeria. Prominent among the objectives of the study were to find out whether librarians possessed knowledge of marketing and also...
