0704-883-0675     |      dataprojectng@gmail.com
1

1. IMPACT OF PRICING AND MARKETING OF BEVERAGE

BACKGROUND OF THE STUDY

Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...

Read more

2. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS

Background To The Study

Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...

Read more

3. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

BACKGROUND TO THE STUDY

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...

Read more

4. EFFECT OF ORGANIZATIONAL CHANGE AND DEVELOPMENT ON EMPLOYEE PERFORMANCE

Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring downsizing and economic meltdown are all factors that contribute to a growing climate of uncertainty. The ability to adapt to cha...

Read more

5. AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES

EXCERPT FROM THE STUDY

From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal factors which is attached to the employees of the firm, organizational factors which is associated to the firm’s managers and stakeholders, and...

Read more

6. IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY

EXCERPT FROM THE STUDY

Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is t...

Read more

7. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT

BACKGROUND OF THE STUDY

Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...

Read more

8. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

ABSTRACT

This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the stu...

Read more

9. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)

ABSTRACT

In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive b...

Read more

10. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION

BACKGROUND OF THE STUDY

Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...

Read more

11. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE

BACKGROUND OF THE STUDY

A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...

Read more

12. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA

BACKGROUND OF THE STUDY        

In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...

Read more

13. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA

Background of the Study

The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...

Read more

14. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY

Background of the study

The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...

Read more

15. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)

BACKGROUND OF THE STUDY

Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...

Read more

16. EFFECTS OF PUBLIC RELATIONS ON HOTEL MANAGEMENT

Background of the Study

Because of the growing level of competition in the business world in recent years, companies have been forced to become more price and cost conscious. This has led to a shift in the promotion mix, with a greater emphasis being placed on the use o...

Read more

17. EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES

ABSTRACT

This study was carried out on the effect of product feedback on marketing strategies using some selected manufacturing company in Lagos State as a case study. The survey design was adopted and the simple random sampling techniques were emp...

Read more

18. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

ABSTRACT

The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the stu...

Read more

19. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE

Background Of The Study

The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...

Read more

20. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

ABSTRACT

The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving....

Read more

21. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC  

ABSTRACT

Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...

Read more

22. COMMUNICATION AS INDISPENSABLE TOOL FOR EFFECTIVE ADMINISTRATION

Abstract

Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples' efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, al...

Read more

23. MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS

ABSTRACT

Although the Nigeria economy has been  characterized;  with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question  the  effectiveness o...

Read more

24. MARKETING STRATEGY IN THE HOTEL INDUSTRY

ABSTRACT

The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influ...

Read more

25. IMPACT OF POOR CLAIM SETTLEMENT ON THE DEMAND FOR INSURANCE

ABSTRACT  

 Claims settlement, which dates as far back as the history of insurance, is the only reason the consumer (insured) buys an insurance product. The fast administration of Claims is therefore not only a legal obligation of an insurance...

Read more

26. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

INTODUCTION

The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.

&...

Read more

27. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

Abstract

Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its var...

Read more

28. THE EFFECT OF SURVIVAL STRATEGIES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISE

ABSTRACT

This research project is on the Effect of Survival Strategies on the Performance of Small and Medium Scale Enterprise with references (A Case Study of Selected Small Business in Lagos Sub-Urban). This research work is generally abo...

Read more

29. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

Background of the study

The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. The central bank of Nigeria (CBN) fixed minimum and maximu...

Read more

30. EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED

Abstract

Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed...

Read more

31. SURVIVAL STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA (A STUDY OF SOME SELECTED SMEs IN ENUGU METROPOLIS)

ABSTRACTS

 

The Survival Strategies of Small and Medium Enterprises in Nigeria case study of Enugu Metropolis. The purpose of this study is to identify general problems against the effective operation of SME in Nigeria, to know their sur...

Read more

32. impact of bilboard advertising on product promotion

Background of the Study:

Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...

Read more

33. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVITY

BACKGROUND OF THE STUDY

Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a resul...

Read more

34. THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES

THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES

This research assesses the impact of trade shows and events on sales. Objectives are: (1) to evaluate the increase in sales due to participation in trade shows, (2) to analyze the long-term...

Read more

35. THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES

THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES 

Abstract: This study aimed to explore the role of information systems in enhancing marketing strategies within organizations. The objectives were to investigate how information systems improv...

Read more

36. THE INFLUENCE OF RECRUITMENT MARKETING ON CANDIDATE ATTRACTION

Abstract : THE INFLUENCE OF RECRUITMENT MARKETING ON CANDIDATE ATTRACTION

The objective of this study is to explore the influence of recruitment marketing on candidate attraction, focusing on its impact on application rates, candidate quality, and overall recruitment outcomes. A survey...

Read more

37. EFFECT OF ORGANIZATION CHANGES ON EMPLOYEES PERFORMANCE (A STUDY OF FIRST BANK PLC, OFFA KWARA STATE)

Background Of The Study

Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring downsizing and economic meltdown are all factors that contrib...

Read more
whatsapp