1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
3. EVALUATION OF THE ADAPTATION STRATEGIES TO CLIMATE VARIABILITY AMONG ARABLE CROP FARMERS
Background of the Study
Agriculture is one of Nigeria's most significant economic sectors, accounting for over 42 percent of the country's GDP and more than 70 percent of non-oil exports. It meets more than 80% of the country's food requirements. Approximate...
4. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
5. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
BACKGROUND OF THE STUDY
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or...
6. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
7. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
8. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and fat called lard. The pig produces litters twice a year. One litter or one birth give between eight (8) and sixteen (16) piglets. Th...
9. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
10. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
11. ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a commu...
12. INFLUENCE OF PRICE REDUCTION ON CONSUMER BUYING BEHAVIOUR
EXCERPT FROM THE STUDY
The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase...
13. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
EXCERPT FROM THE STUDY
Advertising is one of the four components of the marketing mix, which includes product, price, location, and promotion. Advertising is a promotional tactic that is used to raise product awareness in the minds of customers in order to prompt them t...
14. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the stu...
15. ANALYSIS OF COVID-19 LOCKDOWN AND INCREASED HUNGER AMONGST CITIZENS
ABSTRACT
The main focus of this study is to present an analysis of impact of covid-19 lockdown andd increased hunger on the Citizen using Iyana-Paja in Alimosho Local government Area of Lagos as case study. The study adopted survey research design. Usin...
16. EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA
ABSTRACT
The aim of this study was to examine the effect of the twitter ban on Nigeria Economy using selected Corporate organizations in Lagos State as a case study. The study was aimed at Identifying the sectors/areas affected by twitter ban in N...
17. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
18. CAUSES OF OCCUPATIONAL CHANGE IN SECRETARIAL PROFESSION: A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU
BACKGROUND OF THE STUDY
Secretary refers to a person who performs routines, administrative, or personal tasks for a superior. Those in secretary occupation perform duties such as typing, computer processing, and scheduling for an executive. Secretaries...
19. A STUDY ON EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES
BACKGROUND OF THE STUDY
Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the human race is communication among the members of the...
20. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
21. DESIGN AND IMPLEMENTATION OF AN ONLINE BOOK CLUB MANAGEMENT SYSTEM
INTRODUCTION
People who read at least seven books a year are reported to be 2.3 times more intelligent than people who read only one. That stat, floating around the Internet, has been attributed jointly (and separately) to the U.S. Department of Labor and a survey by Ya...
22. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEBSITE
OBJECTIVE OF THE STUDY
The aim of this study is to design and implement a database driven online virtual marketplace with a particular reference to Ogbete main market. The web based program developed in this research essentially provides all the necessary marketing serv...
23. DESIGN AND IMPLEMENTATION OF GEOGRAPHICAL INFORMATION SYSTEM
STATEMENT OF THE PROBLEM
As transportation, communication, and utility networks continue to grow in complexity and size, the likelihood of two or more networks occupying a common right-of-way or intersecting each other also continues to increase. Conflicts arise when on...
24. AN INVESTIGATION OF ELECTRICAL DESIGN AND INSTALLATION REQUIREMENT FOR A MEGA FILLING STATION
INTRODUCTION
The development of internal combustion engines resulted in a growth in the need for the consumption of fuel in the modern era. As the number of people who own cars has increased, there has been a corresponding rise in the need for gas stations. A gasoline s...
25. EVALUATION OF SMARTPHONE USAGE AND SOCIAL INTERACTION AMONG STUDENTS IN TERTIARY INSTITUTION
Background to the Study
Because the smartphone has taken the world by storm, there are now more smartphone devices on the planet than persons. Because of the rapid rise of smartphones and their users, some marketers are struggling to keep up with both n...
26. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
27. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
28. CUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
Background to the Study
The industry of information technology (IT) is one that is currently undergoing rapid development and transformation. The Internet is one of the most recent innovations that has radically...
29. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-g...
30. ECONOMIC ANALYSIS OF POST-HARVEST LOSSES AMONG LEAFY VEGETABLES MARKETERS
ABSTRACT
The study examined economics of post harvest food losses involving three (3) varieties of leafy vegetables namely: Telfaria (Ugu leaf), Amaranthus (Green leaf ) and Pterocarpus (Oha leaf) in Idemili South Local Government Area of Anambra State. A random samplin...
31. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY
ABSTRACT
This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry i...
32. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE & COUNTERFEIT DRUGS IN NIGERIA
Statement Of The Problem
In Nigeria, the pace at which business activities are increasing especially marketing of drugs is on the high side and knowing the expectation of a Nigeria business men, they are only concerned in making fast or quick profit, no...
33. THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partn...
34. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
Abstract
The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies....
35. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
BACKGROUND OF THE STUDY
Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming...
36. PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST UNIVERSITY STUDENTS
ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed rapid changes over the years. One of such changes is data driven advertising. Marketer and businesses are shiftin...
37. THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SOCIETAL DEVELOPMENT
Abstract
This study is on the impact of corporate social responsibility on societal development. The total population for the study is 200 staff of Champion Breweries in Akwa-Ibom state. The researcher used questionnaires as the instrument for the data collection. Descr...
38. THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
ABSTRACT
The study was designed to examine the influence of online marketing on real estate business. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in th...
39. ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
ABSTRACT
This study was carried out to analyse food safety among pork marketers in Abakiliki area of Ebonyi state. The study sought to elucidate on the socio-economic characteristics of pork marketers in Abakiliki. The study further examined the factors responsible...
40. ECONOMIC ANALYSIS OF POST-HARVEST LOSSES AMONG LEAFY VEGETABLES MARKETERS
ABSTRACT
The study examined economics of post harvest food losses involving three (3) varieties of leafy vegetables namely: Telfaria (Ugu leaf), Amaranthus (Green leaf ) and Pterocarpus (Oha leaf) in Idemili South Local Government Area of Anambra State. A random samplin...
41. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary...
42. EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as t...
43. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short tim...
44. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY
Background to the Study
Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. Banks invest in marketing research on Product and service development (ne...
45. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
ABSTRACT
This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that p...
46. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT
The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this is...
47. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfact...
48. THE ROLE OF PROFESSIONAL SECRETARIES IN COMMERCIAL BANK
Abstract
The research study investigated the role of secretaries in computerized offices, with particular reference to commercial banks in Enugu urban Afri-Bank Plc Enugu was mainly used for the study.The total population for the study is 200 staff of selected Afribank...
49. THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING
ABSTRACT
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.
T...
50. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance i...
