1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
3. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
4. AN INVESTIGATION OF MERGER AND ACQUISITION AND ITS EFFECTS ON AN ORGANISATIONAL PERFORMANCE
BACKGROUND TO THE STUDY
There are typically triumphs and failures in all human endeavors. As a result, businesses are no exception. Many corporate enterprises and people struggled in an era of abundance and waste mania, such as we saw in the mid-seventi...
5. ASSESSMENT OF EFFICIENT INVENTORY MANAGEMENT ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA
Background to the study
The material or inventory management function is one of the most relevant roles in most businesses in terms of its importance and integration into the broader organizational architecture. Despite growing recognition of the import...
6. THE ROLE OF MERGERS AND ACQUISITIONS IN CORPORATE GROWTH AND DEVELOPMENTS
Background of the study
Business Organizations are established to achieve certain corporate objectives including corporate growth and increases in profitability. Growth is a major yardstick by which the success of a business firm is measured. Given that...
7. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
8. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
9. EMPLOYEE COMMITMENT AND ORGANIZATIONAL PERFORMANCE: OPTIONS FOR IMPROVEMENT
Background of the Study
Today it becomes necessary for every organization to have full level of its employee commitment in order to have outstanding performance on long term basis.
Organizations are also increasing realizing that it is only wi...
10. THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)
BACKGROUND OF THE STUDY
The contemporary business environment is confronted with many challenging issues (June, 2012). Providing clients with the best and thus maintaining the relationships rank among top issues in most organization especially serv...
11. THE ROLE OF HUMAN RESOURCE IN ORGANIZATIONAL PERFORMANCE
Background to the Study
Human resource management is concerned with the supervision and controlling of employees so as to enhance organizational performance. Human resource management covers such practices such as human resource planning, recruitment an...
12. A CRITICAL INVESTIGATION INTO MARKET RESPONSE AND CANNIBALIZATION OF PRODUCT IN A HIGHLY COMPETITIVE INDUSTRY
EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a new one, regardless of its market position (i.e., the product's life cycle phase is ignored). According to reports, branded producers have used a...
13. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
14. ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study
From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport ind...
15. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
BACKGROUND OF THE STUDY
Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling enviro...
16. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA
EXCERPT FROM THE STUDY
Eliaz & Spiegler (2008) on their own, presented a model of competitive marketing based on the notion that consumers are boundedly rational, and that firms use marketing tactics in an attempt to influence consumers’ decision process....
17. THE RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
EXCERPT FROM THE STUDY
Marketing information is often obtained from outside the organization management perceives the opportunities and threats with which it has to respond to and dealing with them not only in equilibrium manner but also trying to out-perform the compet...
18. EFFECTS OF MERGER AND ACQUISITION ON ORGANIZATIONAL OPTIMAL GROWTH
ABSTRACT
Corporate growth was much desired by most companies operating in Nigeria these was because of the advantage of high profit ability to dictate to some certain degree in terms of industry and market which lead to enlargement in market share brought about by the g...
19. THE EFFECTS OF ONLINE ANALYTICAL PROCESSING (OLAP) FOR DECISION SUPPORT IN AN ORGANIZATION (A CASE STUDY OF GTBANK)
BACKGROUND OF THE STUDY
The term OLAP stands for Online Analytical Processing. OLAP analyzes corporate data in several dimensions and allows for complicated computations, trend analysis, and advanced data modeling. Many Business Intelligence (BI) soluti...
20. DETERMINANTS OF AUDIT FEES IN THE BANKING INDUSTRY
Background to the Study
According to Swanson (2008), it is as important for corporations to know that their corporate structure and strategic decisions affect audit fees as it is for the auditor to adequately understand and evaluate the liability risk a...
21. ROLE OF MOBILE MONEY IN ENHANCING BUSINESS PERFORMANCE
Background to the study
Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demand...
22. ASSESSMENT OF MOBILE MONEY AND ITS IMPACT ON BUSINESS PERFORMANCE
ABSTRACT
This study focused on the assessment of mobile money and its impact on business performance using SMEs in Rivers State as case study. The study is was specifically focused on examining if mobile money increases productivity examining...
23. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF MTN NIGERIA LIMITED)
BACKGROUNG OF THE STUDY
Since the institutions operate in an environment, produce and services for the environment and employ People to eradicate or resolve social problems posed to the society as a result of their operation.
Social responsibility whether of a...
24. A COMPARATIVE ANALYSIS OF APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICE
BACKGROUND TO STUDY
As modernity unravels, with its awe-inspiring issues and potential, the subject of marketing is getting growing attention from businesses, organizations, and governments. Marketing is both an ancient and new profession. It existed in the past, or sin...
25. AN ASSESSMENT ON THE EFFECT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the ATM. Th...
26. AN INVESTIGATION ON THE IMPACT OF CAPITAL SYSTEM ON THE PROFITABILITY OF INSURANCE COMPANIES IN NIGERIA
Background of Study
Capital structure decision is very crucial to any organization; it is very difficult to decide the best combination of debt and equity. The success of insurance companies in the business environment of Nigeria depends on the ability...
27. THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the...
28. ASSESSMENT OF TEAMWORK'S IMPACT ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY
Teamwork is frequently expected in the workplace. Basic collaboration entails everyone working together to help the organization, but complicated types of teamwork may entail "work teams" selected to complete a project by working closel...
29. AN ASSESSMENT OF SMALL-SCALE ENTERPRISE AND GROWTH OF THE SOCIETY
Background of the Study
It is impossible to overstate the value of small businesses, particularly in emerging nations like Nigeria. Worldwide, small firms are recognized as catalysts for socioeconomic growth because they promote entrepreneurship, innova...
30. EFFECT OF INNOVATION ON ORGANIZATIONAL PERFORMANCE USING JUMIA AS A CASE STUDY
Background of the study
The increasingly competitive business climate has made it necessary for organizations to implement systems and procedures that will ensure commendable performance of the organization in the interests of its stakeholders. Accordin...
31. IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON ORGANISATION PRODUCTIVITY (CASE STUDY OF NNPC TOWERS, ABUJA)
Background To The Study
ICT (information and communication technology) has altered the manner in which people live, study, work, and associate. According to Tambe and Hitt (2016), ICT is a means through which businesses seek out creative ways of functio...
32. THE CHALLENGES AND PROSPECT OF NIGERIA-CHINA TRADE RELATION
Background of the study
Over the past several decades, the economies of the world have become greatly connected through international trade and globalization. Foreign trade has been identified as the oldest and most important part of a country’s e...
33. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
34. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
35. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
36. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
37. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT
ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the...
38. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary...
39. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS
ABSTRACT
This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to b...
40. THE IMPACT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines (ATM) are devices used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. The strip contains an identifi...
41. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
ABSTRACT
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives:
...
42. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages ca...
43. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this indus...
44. EFFECT OF DIGITAL MARKETING ON PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT
The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek and adopt innovative...
45. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
ABSTRACT
The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is e-marketing. Internet as a marketing tool provides significant opportunities for companies to seek and adopt innovative practi...
46. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
Abstract
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it p...
47. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
ABSTRACT
Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the...
48. ORGANIZATIONAL CORE COMPETENCE AND COMPETITIVE ADVANTAGE
This study focused on the strategic role of core competencies on competitive advantage as applied by CIC General Insurance Company in Nigeria. CIC General Insurance Company Limited can be used as a case study in successful turn-around strategy. In 2005,...
49. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE FINANCIAL PERFORMANCE OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA
ABSTRACT
This research project had the purpose of finding the impact of information communication technology on financial performance of deposit money banks in Nigeria. Information and communication technology is important to the banking industry i...
50. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
