1. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT
The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs)...
2. EFFECTIVENESS OF QUALITY ASSURANCE STRATEGIES IN PROJECT EXECUTION (A STUDY OF ROAD CONSTRUCTION PROJECTS IN OWERRI)
Abstract
This research was conducted to determine if quality assurance and its strategies are effective for successful project execution in the construction industries. Data was obtained from both primary and secondary sources. The primary sources consisted of qu...
