1. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT
The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion ef...
2. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)
ABSTRACT
This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization an...
3. PROMOTIONAL PROBLEMS IN THE HOSPITALITY INDUSTRY
ABSTRACT
This study was carried out to examine promotional problems in the hospitality industry in Hall mark hotel, Enugu State. Specifically, the study examined to what extent the selected hotels in Enugu State have gone in the application o...
4. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in mak...
5. AN EVALUATION OF GREEN HUMAN RESOURCES AND EMPLOYEES' BEHAVIOR IN HOTEL INDUSTRY
Background Of The Study
Green management has grown in popularity among industry and academia as a way to mitigate the impact of industrial waste and the harms caused by conventional organizations and products. 2020 (Li et al.). Stakeholders and scholars...
