1. ADHERENCE TO ETHICAL ADVERTISING BY TRADO-MEDICINE COMPANIES IN EBONYI STATE
Background of the Study
Sub-Saharan Africa has a long tradition of traditional medicine advertising. In the past, advertising was normally done orally, that is, by word of mouth. This was done by the practitioners themselves and or by clients and...
2. THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING
Abstract
Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values wh...
