1. PUBLIC PERCEPTION OF NIGERIA ELECTRONIC NAIRA (E-NAIRA). A STUDY OF KANO METROPOLIS.
Without a doubt, the global financial system is embracing the current technological transformation from physical currency to practically virtual currencies. In recent years, rapid technological innovation and new business models have led in a slew of novel retail payment methods. These deve...
2. PROBLEM AND PROSPECT OF E-NAIRA IN NIGERIA.
Changing technology, economic advancement, and the desire to effectively fulfill the functions of money have all spurred monetary changes throughout history. These developments point to substantial changes in the retail payment environment, including a drop in cash usage. Digital money was born a...
3. PROBLEM AND PROSPECT OF E-NAIRA IN NIGERIA.
Background of the study
Changing technology, economic advancement, and the desire to effectively fulfill the functions of money have all spurred monetary changes throughout history. These developments point to substantial changes in the retail payment e...
4. PUBLIC PERCEPTION OF NIGERIA ELECTRONIC NAIRA (E-NAIRA). A STUDY OF KANO METROPOLIS.
Background of the study
Without a doubt, the global financial system is embracing the current technological transformation from physical currency to practically virtual currencies. In recent years, rapid technological innovation and new business models...
5. THE BENEFIT OF E-NAIRA TO UNBANKED NIGERIANS
Background of the study
Many millions, if not billion of people will be able to use a range of convenient, accessible, and dependable financial instruments for the first time in the not-too-distant future, regardless of their proximity to tradition...
6. THE EFFECT OF E-NAIRA ON INFLATION
Background of the study
Inflation is a term used to describe the rate at which the price of goods and services rises over time. Inflation impacts not only the cost of life – items like transportation, power, and food – but also interest rate...
7. THE IMPACT OF ENAIRA IN TRACKING MONEY LAUNDERING AND FRAUD IN NIGERIA
Background of the study
The promotion of cashless policies has become a driving factor for global economies to investigate currency digitalization as it fast tracks online transactions. Various uses of e-transaction, includin...
8. THE IMPACT OF E-NAIRA ON DEPOSIT MONEY BANK
Background of the study
Banks are a vital part of every economy. It is the driving force behind society and economic progress. The importance of banking services to any economy's growth and development cannot be overstated. Prior to the introduction...
9. THE INFLUENCE OF E-NAIRA AND SMALL BANKS SURVIVAL
Background of the study
A bank is a financial organization that collects deposits and puts those deposits into lending activities, either directly or through capital markets (Uremadu, S. 2012). Customers with capital shortages are linked to customers wi...
10. THE RELATIONSHIP BETWEEN E-NAIRA AND E-BANKING
Background of the study
The notion of electronic banking was born as a result of technological improvement in the banking system. Customers no longer need to visit a physical financial institution to complete a transaction; instead, they can do it from...
11. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
Abstract
This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of th...
12. INFLUENCE OF AKBC RADIO INDOMIE NOODLES COMMERCIAL ON THE BUYING HABITS OF CONSUMERS
ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statisti...
13. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
14. HISTORY OF HUMAN RIGHTS VIOLATIONS IN NIGERIA, 1970-1999
Statement of Problem
Despite more than a decade of democratic governance and endorsement of universal declaration of human rights charter, Nigerians still face a lot of human rights violations. This is because contrary to democratic ethos, the state is still largely aut...
15. THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR
ABSTRACT
This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by N...
16. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
17. EFFECT OF WORKPLACE FLEXIBILITY ON EMPLOYEE ENGAGEMENT (A STUDY OF GATEWAY ICT POLYTECHNIC SAAPADE)
Background of the Study
The notion of workplace flexibility has garnered considerable attention in recent years, propelled by technological improvements and shifting labour demographics. Workplace flexibility encompasses the capacity of employees to exe...
