1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
3. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
4. THE ECONOMIC IMPORTANCE OF BACTERIA IN THE ENVIRONMENT
Background of the Study
Environment is a comprehensive term, which comprises of all the factors which make up the surroundings. The air that one breathes, the land on which one lives, the water one drinks and all the living and non-living things that ar...
5. THE ECONOMIC IMPORTANCE OF BACTERIA IN THE ENVIRONMENT
Background of the Study
Environment is a comprehensive term, which comprises of all the factors which make up the surroundings. The air that one breathes, the land on which one lives, the water one drinks and all the living and non-living things that ar...
6. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
7. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
8. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
9. CHALLENGES OF EXCLUSIVE BREASTFEEDING AMONG WORKING CLASS WOMEN
Background to the study
Breast feeding which is the act of feeding babies with breast milk. This is a universal cultural practice among human species of all races. However, there are commonly observable variations in the frequency and exclusiveness of application of bre...
10. EFFECT OF COMPUTERISATION OF LIBRARY ON STUDENTS ACADEMY PERFORMANCE
BACKGROUND TO THE STUDY
Library is a fast growing organization, the ancient methods of maintaining it are no longer dynamic and efficient for expeditions, retrieval and dissemination of information and better service for the students; application of mod...
11. EFFECT OF COVID-19 ON FOOD VENDORS
ABSTRACT
This study was carried out to examine the effect of covid 19 on food vendors using selected restaurants in Abuja. Specifically, the study examined if covid-19 caused low sales to food vendors, access the implication of fo...
12. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
INTRODUCTION
One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simpli...
13. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF MTN NIGERIA LIMITED)
BACKGROUNG OF THE STUDY
Since the institutions operate in an environment, produce and services for the environment and employ People to eradicate or resolve social problems posed to the society as a result of their operation.
Social responsibility whether of a...
14. AN INVESTIGATION OF FACTORS RESPONSIBLE FOR THE CONTROL OF COMMUNICABLE DISEASES AND ITS EFFECT IN SECONDARY SCHOOLS: A CASE STUDY OF OREDO LOCAL GOVERNMENT AREA OF EDO STATE
BACKGROUND TO THE STUDY
Even if man has virtually perfect power over all things on earth, he is nonetheless susceptible to the environmental challenges that he has produced on a physical, biological, and social level. This is something...
15. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
16. AN INVESTIGATION INTO CHEMICAL INGREDIENTS OF SOME SELECTED ENERGY-DRINKS
INTRODUCTION
Energy drinks are defined as beverages that include high concentrations of caffeine as well as other legal stimulants including taurine, carbs, glucuronolactone, inositol, niacin, panthenol, and other B-complex vitamins. These substances are regarded as sou...
17. EMPLOYABILITY OF HOUSE ECONOMICS GRADUATE IN HOSPITALITY INDUSTRY IN LAGOS STATE
Background Of The Study
As an academic discipline, home economics is always developing and adapting to a world where the rate of change is accelerating. Currently, practitioners are reorienting home economics to better address contemporary concerns and assure its contin...
18. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS
ABSTRACT
This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizi...
19. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
20. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary...
21. ASSESSMENT OF POTENTIALS OF WASTE TO WEALTH
Abstract
Municipal solid wastes re-use and recycling have multiple socioeconomic and environmental benefits that have not been adequately examined in Zaria, Kaduna State, Nigeria. The objectives of this research are to: examine the soci...
22. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like boo...
23. THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS
ASBTRACT
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpo...
24. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED PRODUCT DISTRIBUTION MONITORY SYSTEM (NIGERIA BREWERIES 9TH MILE CORNER ENUGU STATE)
BACKGROUND OF THE STUDY
Distribution as often said is a system by which products are transferred from the production area to the final consumer through different channels like wholesalers, retailers etc. distribution started when the idea of producing g...
25. PERCEPTION AND CARE OF THE AGED AMONG THE ADOLESCENTS IN EBONYI STATE: A STUDY OF IKWO LOCAL GOVERNMENT AREA.
Background to the Study
Aging is both a ‘natural’ and ‘universal’ process; but growing old can be as peaceful as it can be traumatic, especially in a transitional society. The perception of the younger generation towards the aged is a glob...
26. EVALUATION OF SOME CHEMICAL CONSTITUENTS OF SELECTED ENERGY DRINKS
Abstract
This research work examined and compares the physicochemical properties and some chemical constituents of selected energy drinks. Fourteen (14) brands of energy drinks samples consisting eleven (11) liquid and three (3) powdered forms were rand...
27. INVESTIGATE THE MICROBIAL CONTENT OF SOME BOLTED SOFT DRIVELS SOLD IN ENUGU INTERLOPES
ABSTRACT
This work was done in order to investigate the microbial content of some bolted soft drivels sold in Enugu interlopes. Soft drink are consumed in large quantities by the different age groups, adult and children of different class of people all over the state. T...
28. MASQUERADE OF AFIOLU FESTIVAL IN NNEWI TRIES TO EXPERIMENT AND PRESENTS THE AFIOLU MASQUERADE OF NNEWI LOCAL GOVERNMENT AREA OF ANAMBRA STATE
- BACKGROUND HISTORY
“The Igbos appears to be people perpetually celebrating.
Every month, some community somewhere is celebrating. The Igbo year, “aro”, is a round of festivals and ceremonies...
29. THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
ASBTRACT
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this resear...
30. RADIO FREQUENCY BASED WIRELESS BATCH COUNTING DEVICE FOR BREWERY
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Background of the Study
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Background of the Study
Owing to the high rate of industrial espionage and theft, industrial security techniques need to be improved to arrest/combat pilfering in industries. This project work tries to...
31. LEVELS OF CHROMIUM IN SOME SELECTED MEAT PRODUCTS, FRUITS AND DRINKS IN ZARIA AND ENVIRONS
ABSTRACT
Chromium has been known to be a micronutrient for mammals for more than four decades. But progress in elucidating the role of Chromium has proceeded slowly. However, recent studies have shown a potential role of Chromium in maintaining proper Carbohydrate and lipid metabolism a...
32. EVALUATION OF SOME CHEMICAL CONSTITUENTS OF SELECTED ENERGY DRINKS
Abstract
This research work examined and compares the physicochemical properties and some chemical constituents of selected energy drinks. Fourteen (14) brands of energy drinks samples consisting eleven (11) liquid and three (3) powdered forms were rand...
33. impact of bilboard advertising on product promotion
Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...
34. COMPARATIVE STUDIES OF HOPS AND SOME POTENTIAL NIGERIAN SUBSTITUTES IN BEER BREWING
BACKGROUND OF STUDY
Plants are important to our everyday life. They provide us with food, produce oxygen that we breath and serve as raw material for many industrial products such as clothings, foot wears, building materials and in the manufacture of biofuels, dyes, perfumes, pesticides...
35. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
36. AN ASSESSMENT OF THE PREVALENCE AND EFFECTS OF ALCOHOLISM AMONG SECONDARY SCHOOL STUDENTS (CASE STUDY OF OKPANAM HIGH SCHOOL, DELTA STATE)
BACKGROUND OF THE STUDY
Alcohol has been consumed for thousands of years. Drinking alcoholic drinks is a typical component of social functions in many regions of the world. Adelekan, Abiodun, Imouokhom-Obayan, & Ogunremi (1996) n...
37. THE IMPACT OF GOVERNMENT REGULATORY BODIES ON HUMAN HEALTH IN NIGERIA, A STUDY OF NAFDAC BANS ON ALCOHOLIC BEVERAGES IN SACHET IN FEBRUARY 2024
Background of the study
Nigeria, as a developing nation, faces a myriad of challenges in maintaining public health standards amidst a growing population and evolving consumer trends. Among these challenges, the regulation of consumable goods, par...
38. ACCESSIBILITY OF HEALTH INFORMATION ON ALCOHOL AND DRUG ABUSE AMONG THE YOUTH ( A CASE STUDY OF MALE UNDERGRADUATE STUDENTS IN FEDERAL UNIVERSITY LOKOJA)
ABSTRACT
Excessive alcohol consumption has been on the rise globally and Nigeria is no exception, thus making the rise thereof and its adverse effects a public health concern. Vari...
