1. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages ca...
2. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM (A CASE STUDY OF OANDO)
ABSTRACT
This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effe...
3. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES
ABSTRACT
The analysis of marketing distribution strategies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution strategies, service need of th...
4. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS
STATEMENT OF THE PROBLEM
1. Consumer orientation is not taken into cognizance when applying distribution strategies in the marketing of petroleum products in NNPC Aba depots.
2. Distribution strategies used in th...
5. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfact...
6. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
Background of the Study
Distribution of products usually involves some form of verti...
7. INFLUENCE OF ONLINE NEWS PAPER PATRONAGE IN NIGERIA (A CASE STUDY OF PLATFORM NEWSPAPER ABEOKUTA)
Background of the study
The advent of the internet has revolutionized many aspects of human life, including how news is consumed. In Nigeria, the shift from traditional print media to online newspapers has been particularly noteworthy. This transformati...
