1. A CRITICAL SURVEY ON THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
BACKGROUND OF THE STUDY
The whole business environment is undergoing huge worldwide changes that have a direct influence on businesses and their customers. Competition is increasing, resulting in changes in how customers make purchasing decisions. Marke...
2. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
ABSTRACT
This study is carried out to examine an empirical investigation of Covid-19 effect on Products’ Sales and Marketing using Ogbongonogo Market Asaba, Delta State.The survey research design and . Convenience sampling was employed for the stu...
3. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 particip...
4. AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
BACKGROUND OF THE STUDY
The evolution of technology is inextricably linked to the growth of digital marketing. One of the first significant occurrences took place in 1971, when Ray Tomlinson sent the very first email. The technology that he developed at...
5. AN EXAMINATION ON THE IMPACT OF DIGITAL MARKETING AS A KEY DRIVER OF SALES AMONG SMALL AND MEDIUM SCALE ENTERPRISES
BACKGROND OF THE STUDY
It is the goal of any enterprise, regardless of size, level of complexity, ownership structure, public or private status, etc., to provide goods and services at prices that are competitive. There are three different categories for...
6. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
7. THE PERCEPTION OF STUDENTS TOWARDS THE INTRODUCTION OF WEB PAGE DESIGN INTO THE OTM CURRICULUM USING FEDREAL POLYTECHNIC NEKEDE, OWERRI AS A CASE STUDY
BACKGROUND OF THE STUDY
The global economy has evolved from its traditional structure into one that is driven by technology economy. This continual development has resulted in a major change in occupations and skills, and as a result, it has encouraged...
8. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT
The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs)...
9. EFFECT OF DIGITAL MARKETING ON PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT
The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek and adopt innovative...
10. THE EFFECT OF DIGITAL MARKETING ON THE PURCHASE DECISION AMONG UNDERGRADUATE STUDENTS
ABSTRACT
The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer'...
11. THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
THE INFLUENCE OF DIGITAL MARKETING ON SALES STRATEGIES
This study explores the influence of digital marketing on sales strategies. Objectives include: (1) examining the impact of digital marketing on sales performance, (2) identifying t...
12. THE IMPACT OF STRATEGIC MARKETING ON BUSINESS SUCCESS
Abstract:
This study aims to (1) evaluate the impact of strategic marketing on business success, (2) identify the key elements of effective strategic marketing, and (3) assess the role of market segmentation and targeting in achieving business goals. A sur...
13. THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
Abstract: This study aimed to explore the role of information systems in enhancing marketing strategies within organizations. The objectives were to investigate how information systems improv...
14. THE IMPACT OF DIGITAL TRANSFORMATION ON MARKETING STRATEGIES
THE IMPACT OF DIGITAL TRANSFORMATION ON MARKETING STRATEGIES
This study aims to: (1) investigate the impact of digital transformation on marketing strategies, (2) identify key digital marketing tools that enhance customer engagement, and (3) evaluate the effectiveness of digital marketi...
