1. A CRITICAL EVALUATION OF APAPA PORT ACCESS
Background To The Study
It's important to emphasize the importance of Apapa Creek Road. Any traffic congestion on it would undoubtedly cause several glitches in the logistics company, which is the primary operation on this route.
Creek roa...
2. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
Background to the Study
Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...
3. AN ASSESSMENT OF PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION
BACKGROUND OF THE STUDY
The word "public relations" has already been defined by several authors from various perspectives.
Nwokoye (1984) defined public relations as the activities of a cooperative union, government, or other organiz...
4. ANALYSIS OF THE PROBLEMS OF PETROLEUM PRODUCTS DISTRIBUTION IN NIGERIA
ABSTRACT
This research project is a very crucial study for the Nigeria government owned companies. The study was motivated by the necessity to solve this problems of perceived necessity to solve this problems of perceived ineffective management in government owned c...
5. HOW ADVERTISING AFFECTS CONSUMER BRAND PREFERENCE
BACKGROUND OF THE STUDY
The French newspaper La Presse was the first to publish paid advertisements within its pages in June of 1836. This innovation enabled the publication to decrease its price, expand its readership, and increase its profitability; subsequent...
6. EVALUATION OF NIGERIA CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)
BACKGROUND OF THE STUDY
The capital market performs for the economy, at the long-term end of the spectrum, the functions which the money market performs at the short-term end of the spectrum. Iimi, A. (2017) opined that This is because the m...
7. IMPACT OF BANK CHARGES ON CUSTOMER SAVING HABIT A CASE STUDY OF UNION BANK PLC
BACKGROUND OF THE STUDY
CBN is solely responsible for regulating the operations of financial firms and actively encourages the growth of financial institutions that are either specialized or connected to development. The Securities and Exchange Commissi...
8. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
9. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing t...
10. INFLUENCE OF INFORMATION SOURCES ON FARMERS KNOWLEDGE AND USAGE OF POULTRY DRUGS IN EDO AND DELTA STATES, NIGERIA.
ABSTRACT
A nation’s capacity for industrialization and employment depends on her improvement in level of production enhanced by available information. This is necessary for promoting entrepreneurship in agricultural transformation agenda for food...
11. ASSESSING FAKE DRUGS AND PEOPLE'S PERCEPTION OF HEALTH CARE DELIVERY SYSTEM IN NIGERIA
BACKGROUND OF THE STUDY
Drug Faking is a global public health problem, because the effects can be felt from both the country of manufacture to the recipient countries. Hence, national measures for combating of fake drugs in country might be insufficient because of the a...
12. IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
ABSTRACT
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The population of the study includes operators/customers, GSM dealers and management and...
13. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
ABSTRACT
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Oni...
14. BUSINESS ETHICS AND RELIGIOSITY: A STUDY OF USED AUTO SPARE PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
ABSTRACT
This study assessed the impact of religiosity on business ethics. The descriptive survey research design was utilized in conducting the study. The stratified random ample method was used to select the total numbers of 250 respondents used for the study. Dat...
15. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)
ABSTRACT
The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails.
Data was collected using questionnaire t...
16. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).
ABSTRACT
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will...
17. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
