1. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
2. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
3. AN ASSESSMENT ON THE ACTIVITIES OF FRAUDSTERS USING ATM PIN
ABSTRACT
The use of ATM has grown rapidly in popularity because of its low banks transaction costs and customers convenience which has made it a basic element of today’s financial service delivery. However, the ATM which is meant to be servi...
4. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
ABSTRACT
This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Compa...
5. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC, KADUNA
ABSTRACT
This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there...
6. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
ABSTRACT
This study was carried out on the effect of sales promotion on product performance and market share of an organization using Nestle Food Nigeria Plc as case study. To carry out the study, 3 research questions were posed. The study adopted a descriptive survey d...
7. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing t...
8. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
Abstract
The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent televisi...
9. INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT
ABSTRACT
This study was carried out on the influence of community Radio in agricultural development using Caritas 98.7fm as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
10. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more conci...
11. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
12. IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
ABSTRACT
This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The population of the study includes operators/customers, GSM dealers and management and...
13. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (FIRST BANK PLC,)
ABSTRACT
This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there...
14. THE IMPACT OF PROMOTION ON THE MARKETING OF NEW SERVICES
ABSTRACT
This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.
1. To determine the Impact of promotional strategies in...
15. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
Abstract
This study focused on the roles of promotional tools as a means of creating customers patronage in banking industry using UBA bank, Gboko Branch as a case study. The study specifically was aimed at investigating the use of promotional tools in the industry; inv...
16. EFFECTS OF STRATEGIC PLANNING ON ORGANIZATIONAL GOAL ATTAINMENT (A STUDY OF ZENITH BANK PLC)
ABSTRACT
The study examined the effects of strategic planning on organizational goals attainment. The effectiveness of strategic planning can be measured in terms of the extent of which is influences organizational goal, which affects its performance and long run surviv...
17. THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE
STATEMENT OF THE PROBLEM
With the realization of the importance of attention in decision-making process in consumer behavior, advertisers and marketers devote considerable time and effort to designing attention-getting appeals. Many scholars examining consumer behavior...
18. A CRITICAL SURVEYOR OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT
This research study is generally intended to critically survey advertising as a determinant of customer patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. Ho...
