1. ASSESSMENT OF EFFICIENT INVENTORY MANAGEMENT ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA
Background to the study
The material or inventory management function is one of the most relevant roles in most businesses in terms of its importance and integration into the broader organizational architecture. Despite growing recognition of the import...
2. THE ROLE OF FULANI RADIO IN RESOLVING HERDSMEN-FARMERS CRISIS IN NIGERIA
Background Of The Study
Radio is a form of technology for signaling or communicating using radio waves. Fayeye (2011). Radio waves consist of electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). These waves are produced...
3. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
4. THE IMPACT OF AUDITORS REPORT ON FRAUD PREVENTION AND CONTROL
BACKGROUND OF THE STUDY
Banks and financial Institutions are the most acceptable versatile, delicate .and popular forms of the present day joint increased capital base and insurance cover has necessitated the demand for more capital . which in must cases has been achieved through issue...
5. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
6. THE PRIVATIZATION POLICY IN NIGERIA AN EVALUATION OF ITS IMPLICATION
BACKGROUND TO THE STUDY
The Nigerian National Petroleum corporation and the petroleum ministry appear desperate to maintain their hold on the downstream sector of the oil industry by planning new refineries and voting more money to maintain the existing...
7. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
8. THE ROLE OF HUMAN RESOURCE IN ORGANIZATIONAL PERFORMANCE
Background to the Study
Human resource management is concerned with the supervision and controlling of employees so as to enhance organizational performance. Human resource management covers such practices such as human resource planning, recruitment an...
9. IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR
ABSTRACT:- The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey...
10. AN EVALUATION OF CUSTOMER ORIENTATION OF SERVICE EMPLOYEES AND SERVICE QUALITY IN NIGERIA
EXCERPT FROM THE STUDY
Based on the finding of this study, the following conclusions were made:
- Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
- Attracting more customers through p...
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11. ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study
From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport ind...
12. INFLUENCE OF PRICE REDUCTION ON CONSUMER BUYING BEHAVIOUR
EXCERPT FROM THE STUDY
The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase...
13. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
EXCERPT FROM THE STUDY
Service quality has received considerable interest and debate in the research literature. Parasuraman et al. (2019) have defined perceived service quality as ‘the discrepancy between what the customer feels that a service provider should offer and his or her...
14. AN ASSESSMENT OF GUESTS SATISFACTION OF SERVICE QUALITY IN THE HOTEL INDUSTRY
ABSTRACT
This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service...
15. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
ABSTRACT
This study was carried out on the assessment Of Twitter Ban On Brand Awareness In Nigeria using Rite Food Limited, Lagos State as a case study. Specifically, the study determined the ext...
16. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
ABSTRACT
This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services.&...
17. EFFECT OF TWITTER BAN ON THE ECONOMY OF NIGERIA
ABSTRACT
The aim of this study was to examine the effect of the twitter ban on Nigeria Economy using selected Corporate organizations in Lagos State as a case study. The study was aimed at Identifying the sectors/areas affected by twitter ban in N...
18. BANK CREDIT FACILITY AND CUSTOMERS’ SATISFACTION
Background to the Study
The banking system is a very strong element of the entire edifice of the nation. A bank is simply an institution that provides the minimum banking services and which is licensed by the federal government as a banking institution....
19. AN ASSESSMENT ON THE EFFECT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the ATM. Th...
20. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items...
21. THE EFFECT OF AUTOMATED TELLER MACHINE ON CUSTOMER SATISFACTION IN NIGERIN BANKS
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of banks to do financial transactions. Typically, a user will insert a specific plastic card that is encoded with information on a magnetic strip into the...
22. AN ASSESSMENT OF QUALITY CONTROL AS A MEANS OF IMPROVING PERFORMANCE IN A PRODUCTION COMPANY
Background of the study
Manufacturing businesses are shifting their focus toward three primary competitive areas as a result of the pressure brought on by globalization: quality, cost, and responsiveness. The pursuit of quality has emerged as a topic of concern o...
23. IMPACT OF TOTAL QUALITY MANAGEMENT ON CUSTOMERS' SATISFACTION AND BANK PROFITABILITY
BACKGROUND OF STUDY
It was once thought that a country's economy is centred on its banking sector. The banking industry plays a critical role in every country's economic growth. The banking sector's primary and most essential function is financial intermedia...
24. A CRITICAL REVIEW OF TOTAL QUALITY MANAGEMENT AND IMPACT ON CUSTOMER RETENTION AND SATISFACTION
BACKGROUND TO THE STUDY
Total quality management is a company-wide management concept that focuses on continually improving the quality of products/services/processes by concentrating on the requirements and expectations of the customers in order to improve customer ret...
25. SECURITY CHALLENGES IN NIGERIA AND THE IMPLICATIONS FOR BUSINESS ACTIVITIES AND SUSTAINABLE DEVELOPMENT A CASE STUDY OF ANAMBRA STATE
Background of the study
Security concerns are taken very seriously all throughout the world. It is widely acknowledged as one of a state's most basic tasks. Security has always been an important aspect of human existence and sustenance, and it may b...
26. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
27. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL
THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA
ABSTRACT
The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has giv...
28. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY(A STUDY OF NOKIA MOBILE PHONE)
ABSTRACT
This study was carried out on the effects of product quality on brand loyalty using Nokia Mobile Phone as a case study...
29. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
30. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
31. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
ABSTRACT
The need for marketing in banking was not recognized because for a very long time, banking was a seller’s market while most customers had the impression that they were privileged to enjoy the services of a bank. In addition, bankers have...
32. THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM
ABSTRACT
This study was carried out to examine the effect of electronic payment system on customer satisfaction in Nigeria banking system with special reference to Access bank plc of Nigeria. Specifically, the study aims to ev...
33. PEOPLE’S PERCEPTION ON THE IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
ABSTRACT
The aim of this study to examine People’s perception on the Impact of social media in managing brand reputation in crisis using MINIMIE Chin-Chin in Portharcourt metropolis of Rivers State. Survey research design was employed...
34. THE IMPACT OF AUTOMATED TELLER MACHINE (ATM) ON CUSTOMER SATISFACTION IN ACCESS BANK NIGERIA PLC, KADUNA
Background of the Study
Automated Teller Machines (ATM) are devices used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. The strip contains an identifi...
35. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In t...
36. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
ABSTRACT
The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.
The most obvious problems of telecommunication service like GLO (NIG...
37. THE IMPACT OF PRODUCTION PLANNING AND CONTROL ON A MANUFACTURING PROCESS
ABSTRACT
The research work is to determine the impact of production planning and control in a manufacturing process. the Nigeria Bottling Company Aba plant has been chosen as questionnaire and personal interview were use for collection of data....
38. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship mark...
39. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is intended to help Guinness Nigeria PLC decide upon the steps to be taken care for marketing strategy so that the growth of the company keeps on improving....
40. THE IMPACT OF INFORMATION TECHNOLOGY ON BANKING OPERATIONS IN NIGERIA
ABSTRACT
As information technology is the modern trend on banking today, it’s very imperative for banks to access its impact operational performance so as to justify if the capital invested on it is justifiable or not, analyze their problem and profit possible...
41. CUSTOMER BONDING AS A STRATEGY FOR RETAINING CUSTOMERS' LOYALTY IN SMES
ABSTRACT
Today, there is a fierce competition in the SMEs in Nigeria, and one of the key issues is the company‟s ability to practice effective Customer bonding to achieve customer satisfaction in order to retain its existing customers and look for more...
42. EFFECT OF AUTOMATED TELLER MACHINE ON THE PERFORMANCE OF NIGERIAN BANKS
Abstract
This study investigates the effects of ATM on the performance of Nigerian banks. Available studies have concentrated on the significant dimensions of ATM (automated teller machine) service quality and its effect on customer satisfaction with a bias against ATM...
43. EFFECT OF INNOVATION TOWARDS MEETING CUSTOMER SATISFACTION IN NIGERIA BANKING SECTOR
ABSTRACT
This research examined the effect of motivation in meeting customer’s satisfaction in the banking sector. The research adopted survey research design. Data were gathered through primary source with the aid of a well-structured questionnaire. Simple random...
44. EFFECTIVENESS OF QUALITY ASSURANCE STRATEGIES IN PROJECT EXECUTION (A STUDY OF ROAD CONSTRUCTION PROJECTS IN OWERRI)
Abstract
This research was conducted to determine if quality assurance and its strategies are effective for successful project execution in the construction industries. Data was obtained from both primary and secondary sources. The primary sources consisted of qu...
45. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
ABSTRACT
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains margi...
46. FLEXIBLE WORKING CONDITION AND ITS IMPACT ON PERFORMANCE AND JOB SATISFACTION
ABSTRACT
Despite availability of flexible working conditions in the public state civil services to enhance the productivity of the service personnel, performance in most public state civil services remains wanting. Furthermore, the extent to which...
47. PRUDENTIAL GUIDELINE AND THE PROFITABILITY OF DEPOSIT MONEY BANK IN NIGERIA
ABSTRACT
This research project work concerns itself with the prudential guidelines and the effect on the profitability of Deposit Money Bank. The major objective is to examine the effect of prudential guideline on the profitability of D...
48. ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
BACKGROUND OF THE STUDY
The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service....
49. A SURVEY OF THE PROBLEMS OF COMPUTERIZATION OF OFFICE FUNCTIONS
Abstract
The contribution of the Business Establishment to the economic development of any nation cannot be over emphasized. Computer have also contributed greatly to ease the functions performed by this industries to meet its economic obligations to the nation. The com...
50. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
ABSTRACT
Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the...
