1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
3. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
4. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
5. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
ABSTRACT:- This study was carried out to examine impact of product quality on customer retention in manufacturing companies in Nigeria using ANAMMCO manufacturing company, Enugu State. Specifically, the study examined the relationship between product reliab...
6. IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR
ABSTRACT:- The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey...
7. AN EVALUATION OF CUSTOMER ORIENTATION OF SERVICE EMPLOYEES AND SERVICE QUALITY IN NIGERIA
EXCERPT FROM THE STUDY
Based on the finding of this study, the following conclusions were made:
- Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
- Attracting more customers through p...
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8. CUSTOMER ORIENTATION IN BANKING INDUSTRY
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology....
9. AN ASSESSMENT OF GUESTS SATISFACTION OF SERVICE QUALITY IN THE HOTEL INDUSTRY
ABSTRACT
This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service...
10. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...
11. A CRITICAL REVIEW OF TOTAL QUALITY MANAGEMENT AND IMPACT ON CUSTOMER RETENTION AND SATISFACTION
BACKGROUND TO THE STUDY
Total quality management is a company-wide management concept that focuses on continually improving the quality of products/services/processes by concentrating on the requirements and expectations of the customers in order to improve customer ret...
12. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY
Background Of The Study
Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highl...
13. ROLE OF MARKETING IN NIGERIA BANKING SECTOR
ABSTRACT
This study was carried out to examine role of marketing in nigeria banking sector with special reference to GT Bank, Lagos State. Specifically, the study aims to bring about a deeper understanding and insight into the practices of relationship marketing a...
14. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION
ABSTRACT
The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship marketing on customer retention, with custo...
15. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
Abstract
The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.
The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior le...
16. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE
Abstract
As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deem...
17. IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR
ABSTRACT
The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey research desig...
18. IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION
STATEMENT OF THE PROBLEM
Many researchers think that total quality management is old news, many of the new continuous improvement initiatives are based on total quality management philosophies. Total quality management encompasses a number of different initiatives.Juran...
19. CAR RENTAL SYSTEM
ABSTRACT
This application presents a data management system for a car rental company. This enables the administrator to keep track of all the customers information. This system increases customer retention and simplify vehicle and customers management in efficient way. The car rental ma...
20. E-Banking Service Delivery and Customer Satisfaction in commercial banks in Lagos metropolis, Nigeria
Statement of the Problem
Effective service delivery in the service industry and the banking sector in particular, is the ultimate goal and objective so that customer retention can be evidently possible. More often than not, it can be quite an issue. It is therefore expe...
21. AN ASSESSMENT OF THE IMPACT OF IMPROVING CUSTOMER SATISFACTION IN FOOD SECTOR: A CASE STUDY OF MAHORGANY HEALTH FOOD LTD, GHANA
Background of the study
Customers are a company's financial and intellectual capital, and the attitude and performance of the company toward them determines its survival and success. As a result, many pioneering businesses have adopted a strategy of...
22. AN EVALUATION OF GREEN HUMAN RESOURCES AND EMPLOYEES' BEHAVIOR IN HOTEL INDUSTRY
Background Of The Study
Green management has grown in popularity among industry and academia as a way to mitigate the impact of industrial waste and the harms caused by conventional organizations and products. 2020 (Li et al.). Stakeholders and scholars...
23. THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
This research investigates the role of Customer Relationship Management (CRM) systems in enhancing sales effectiveness. Objectives are: (1) to determine t...
24. THE IMPACT OF ECONOMIC DOWNTURNS ON THE BUSINESS ENVIRONMENT
ABSTRACT: THE IMPACT OF ECONOMIC DOWNTURNS ON THE BUSINESS ENVIRONMENT
This research aims to: 1) evaluate the effects of economic downturns on business profitability; 2) analyze the strategies businesses use to navigate economic recessi...
25. THE IMPACT OF BUSINESS ANALYTICS ON CUSTOMER INSIGHTS
THE IMPACT OF BUSINESS ANALYTICS ON CUSTOMER INSIGHTS
This study explores the impact of business analytics on gaining deeper customer insights and improving customer relationship management strategies. The objectives include assessing how analytic...
26. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
27. THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and a...
28. THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer expectations, with objectives to evaluate the impact of customer service quality on satisfaction, analyze its influence on customer retention, and assess...
29. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
30. THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and a...
31. THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer expectations, with objectives to evaluate the impact of customer service quality on satisfaction, analyze its influence on customer retention, and assess...
32. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS PERFORMANCE
This study aimed to examine the impact of customer relationship management (CRM) on business performance, with objectives to evaluate how CRM systems enhance customer satisfaction, assess their effect on customer ret...
