1. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
2. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
3. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
4. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
5. ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and fo...
6. THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)
BACKGROUND OF THE STUDY
The contemporary business environment is confronted with many challenging issues (June, 2012). Providing clients with the best and thus maintaining the relationships rank among top issues in most organization especially serv...
7. INFORMATION COMMUNICATION TECHNOLOGY AND ITS IMPACT ON NIGERIA’S PUBLIC ACADEMIC LIBRARIES (A CASE STUDY OF THE UNIVERSITY UYO)
Background To The Study
With the invention of Information and Communication Technology, libraries now use various types of technologies to aid the services they render. Everyday new technological advances affect the way information is handled in librari...
8. CUSTOMER ORIENTATION IN BANKING INDUSTRY
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology....
9. AN INVESTIGATION OF CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS
Background of the Study
Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in the world, customers...
10. EFFECT OF TWITTER BAN ON SMALL BUSINESSES OPERATION IN NIGERIA (A CASE STUDY OF SELECTED SMALL BUSINESSES IN PORT HARCOURT)
ABSTRACT
This study was carried out on the effect of the Twitter ban on small businesses in Nigeria using SMEs in Port Harcourt, Rivers State as case study. To carry out the study, 3 research hypothesis were posed. The study adopted a descrip...
11. CREDIT MANAGEMENT, CREDIT POLICY AND THE PERFORMING OF BANK IN AKURE, ONDO STATE NIGERIA
BACKGROUND OF THE STUDY
Credit is one of the many factors that can be used by a firm to influence demand for its products. According to Horne & Wachowicz (1998), firms can only benefit from credit if the profitability generated from increased...
12. DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
Background of the Study
The Internet has its origins in cold war and technological rivalry between USSR and US. In fact "while the World Wide Web was created in 1991, its origin dates back to 1957 when the Soviet Union launched the Sputnik I satellite" (Dickey...
13. DESIGN AND IMPLEMENTATION OF E-COMMERCE WEBSITE
OBJECTIVE OF THE STUDY
The aim of this study is to design and implement a database driven online virtual marketplace with a particular reference to Ogbete main market. The web based program developed in this research essentially provides all the necessary marketing serv...
14. ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON THE ORGANIZATION PERFORMANCE
BACKGROUND OF THE STUDY
A large number of organizations were organized based on the products and services they offered (Christopher, Payne and Ballantyne, 2002). The 4Ps, which stand for product, pricing, place, and promotion, were given a lot...
15. ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM; DESIGN AND IMPLEMENTATION
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "While the World Wide Web was formed in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite," according...
16. CUSTOMERS PERCEPTION OF EASE-OF-USE AND INTENTION TO PURCHASE AIRLINE TICKETS ONLINE
Background to the Study
The industry of information technology (IT) is one that is currently undergoing rapid development and transformation. The Internet is one of the most recent innovations that has radically...
17. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY
Background Of The Study
Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highl...
18. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-g...
19. THE IMPACT OF INFORMATION TECHNOLOGY ON BANKING OPERATIONS IN NIGERIA
ABSTRACT
As information technology is the modern trend on banking today, it’s very imperative for banks to access its impact operational performance so as to justify if the capital invested on it is justifiable or not, analyze their problem and profit possible...
20. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
ABSTRACT
This study was carried out to examine the influence of customer relationship management on the sales of products using KFC foods in Lagos State. Specifically, the study examined To establish the influence of customer relationship man...
21. DESIGN AND IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
3 BACKGROUND THE OF STUDY
Customer Relationship Management (CRM) system came into existence when companies were intent on developing stronger bonds with their customer. According to [Kenbrell, (2002)], CRM is the process of managing detailed info...
22. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
ABSTRACT
This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a b...
23. THE EFFECT OF WORKERS AND CUSTOMER CORRELATION ON ORGANIZATIONAL IMAGE (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC)
ABSTARCT
Since the abstract is a précised summary of what is actually done in a project it then means that the following information should be contained there in. The topic under study location. The statement of problem the research question...
24. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this indus...
25. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK
Abstract
This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manu...
26. ROLE OF E- COMMERCE IN IMPROVING CUSTOMERS SATISFACTION
BACKGROUND OF THE STUDY
The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service....
27. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
ABSTRACT
Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the...
28. MARKETING STRATEGY IN THE HOTEL INDUSTRY
ABSTRACT
The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influ...
29. IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA)
ABSTRACT
Companies sometimes think that they are doing well, only to discover later on that customers were dissatisfied and have not returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Not often...
30. THE IMPACT OF SOCIAL NETWORKING ON TOURISM DEVELOPMENT
Abstract
The study aimed at assessing the impact of social networking on tourism development. The population for the study was four hundred (400). From this, a sample size of one hundred and twenty individuals were drawn using the Tara Yamane formula fo...
31. THE IMPACT OF SOCIAL NETWORKING ON TOURISM DEVELOPMENT
Abstract
The study aimed at assessing the impact of social networking on tourism development. The population for the study was four hundred (400). From this, a sample size of one hundred and twenty individuals were drawn using the Tara Yamane formula fo...
32. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT
ABSTRACT
This study was carried out to examine social media advertising and its influence on audience preference of similar product in LASU. Specifically, the study to examine if customers have knowledge on transformative use of social media advertisin...
33. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION
ABSTRACT
The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship marketing on customer retention, with custo...
34. USE OF RAW MATERIALS INSPECTION AND ITS IMPACT ON QUALITY OF PRODUCTION
ABSTRACT
This study was carried out on the use of raw materials inspection and its impact on quality of production using Nigeria Bottling Company (NBC) Kaduna plan as case study. To achieve this 5research objectives were formulated. The survey design was adopted a...
35. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
ABSTRACT
The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved wit...
36. EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ACCESS BANK PLC)
ABSTRACT
This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and relationsh...
37. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MODERN BANKING OPERATIONS IN NIGERIA A CASE STUDY OF TEN SELECTED UNITED BANK FOR AFRICA (UBA) PLC. IN DELTA STATE.
STATEMENT OF PROBLEM
Businesses need to continuously find better and fast ways to adapt to the competitive market place in order to compete in today’s high technology and fast pace environment. Learning organizations provide a framework that encourages finding bet...
38. INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS
ABSTRACT
The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of...
39. A SOCIOLOGICAL ANALYSIS OF FRAUD AMONG EMPLOYEES OF SELECTED COMMERCIAL BANKS IN KADUNA METROPOLIS
ABSTRACT
This research is entitled ‘A Sociological Analysis of Fraud among Employees of Selected Commercial Banks in Kaduna Metropolis’. The indispensability of commercial banking institutions in any nation’s economy cannot be over emphasized. Unfortunately, the Nigeri...
40. AN ASSESSMENT OF MAINTENANCE IN LOCAL GOVERNMENT AREAS IN ACCORDANCE TO PROJECT MANAGEMENT( A CASE STUDY OF ORON LGA, AKWA IBOM STATE)
Background Of Study
The requirement to design and produce projects in the smallest amount of time led to the development of project management. In complicated initiatives, project management is required to offer a sense of purpose and to establish a foc...
41. AN ASSESSMENT OF MEDIATING ROLE OF ORGANISATIONAL POLITICS PERCEPTION ON LEADER-MEMBER EXCHANGE AND WORK WITHDRAWAL BEHAVIOUR AMONG PUBLIC SENIOR HIGH SCHOOL TEACHERS IN GHANA
Background of the study
Leaders' responsibilities and connections with their subordinates have been assessed as critical components of subordinates' job performance in different companies throughout the years (Yariv, 2009). It is very impossible to create and su...
42. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVITY
BACKGROUND OF THE STUDY
Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a resul...
43. A STUDY OF JOB PROSPECTS OF SECRETARIES IN SOME SELECTED ORGANIZATION
Background of the study
In recent years, the role of secretaries within organizations has undergone significant evolution due to technological advancements, changes in organizational structures, and shifting administrative demands. Secretaries, traditio...
44. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MARKETING PERFORMANCE IN MANUFACTURING FIRMS: A CASE STUDY OF PORT LAND CEMENT, SAGAMU PLANT
ABSTRACT
This study explores the impact of Information and Communication Technology (ICT) on marketing performance within the manufacturing sector, focusing on Portland Cement, Sagamu Plant, as a case study. The research is motivated by the increasing s...
45. THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN SALES EFFECTIVENESS
This research investigates the role of Customer Relationship Management (CRM) systems in enhancing sales effectiveness. Objectives are: (1) to determine t...
46. THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
This research explores the influence of personal selling techniques on sales success. Objectives are: (1) to evaluate the effectiveness of various personal selling techniques...
47. THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
THE IMPACT OF TRADE SHOWS AND EVENTS ON SALES
This research assesses the impact of trade shows and events on sales. Objectives are: (1) to evaluate the increase in sales due to participation in trade shows, (2) to analyze the long-term...
48. THE ROLE OF CROSS-CULTURAL COMMUNICATION SKILLS IN VOCATIONAL SUCCESS
Abstract: The role of cross-cultural communication skills in vocational success is increasingly significant in globalized work environments. This study investigates the importance of cross-cultural communication competencies in vocational ed...
49. THE IMPACT OF CUSTOMER SERVICE SKILLS ON ADMINISTRATIVE PERFORMANCE
THE IMPACT OF CUSTOMER SERVICE SKILLS ON ADMINISTRATIVE PERFORMANCE
Abstract: The objective of this study is to investigate the impact of customer service skills on administrative performance, highlighting the importance of effective cu...
50. THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
THE IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MANAGEMENT
Abstract: This study aimed to assess the impact of information systems on customer relationship management (CRM) within organizations. The objectives were to examine how informa...
