1. AN EVALUATION OF CUSTOMER ORIENTATION OF SERVICE EMPLOYEES AND SERVICE QUALITY IN NIGERIA
EXCERPT FROM THE STUDY
Based on the finding of this study, the following conclusions were made:
- Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
- Attracting more customers through p...
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2. CUSTOMER ORIENTATION IN BANKING INDUSTRY
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology....
3. INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA
Background of the Study
The practice of marketing goods and services is nearly as old as commerce itself; however, the marketing of small-scale products in the form in which it is practiced today has had an impact on a sizable port...
4. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
5. CASHLESS POLICY AND ECONOMIC GROWTH EVIDENCE FROM NIGERIA
Abstract
This study was carried out on the impact of cashless policy on the economic growth of Nigeria. The research design that was adopted in this study was the Descriptive design. The population for this study was the entire city of Abuja. The respondents were drawn...
6. FRAMEWORK FOR THE PROCUREMENT OF FACILITIES MANAGEMENT SERVICES OF PUBLIC BUILDINGS IN FCT-ABUJA
ABSTRACT
Deciding what to provide in-house and what to outsource is not always easy, because of the pros and cons of each approach. This study assessed the suitability of outsourcing and in-house routes for procurement of facilities management (FM) services in public buildings so as to...
7. AN ASSESSMENT OF THE IMPACT OF IMPROVING CUSTOMER SATISFACTION IN FOOD SECTOR: A CASE STUDY OF MAHORGANY HEALTH FOOD LTD, GHANA
Background of the study
Customers are a company's financial and intellectual capital, and the attitude and performance of the company toward them determines its survival and success. As a result, many pioneering businesses have adopted a strategy of...
