1. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
2. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
ABSTRACT
The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychologi...
3. MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness o...
4. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
5. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associ...
6. EFFECT OF PROCESSING CONDITIONS ON PHYSICAL, CHEMICAL, COOKING, AND SENSORY PROPERTIES OF OFADA RICE(Oryza sativa L) GRAIN AND FLAKES
ABSTRACT
Rice is a staple food in Nigeria with consumer preference for imported varieties due to good quality. Ofada rice (OS6) is a local variety characterised with unpleasant smell and unappealing appearance. Previous researches to improve Ofada rice quality have not satisfactorily so...
7. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
8. THE IMPACT OF GOVERNMENT REGULATORY BODIES ON HUMAN HEALTH IN NIGERIA, A STUDY OF NAFDAC BANS ON ALCOHOLIC BEVERAGES IN SACHET IN FEBRUARY 2024
Background of the study
Nigeria, as a developing nation, faces a myriad of challenges in maintaining public health standards amidst a growing population and evolving consumer trends. Among these challenges, the regulation of consumable goods, par...
9. THE ROLE OF STRATEGIC PLANNING ON CORPORATE GOVERNANCE IN DANGOTE FLOUR MILL AT IKORODU, LAGOS STATE
Background of the study
Corporate governance plays a crucial role in shaping the strategic direction and operational effectiveness of organizations. It encompasses the mechanisms, processes, and relationships through which corporations are controlled an...
10. THE INFLUENCE OF PRICING STRATEGIES ON SALES PERFORMANCE
THE INFLUENCE OF PRICING STRATEGIES ON SALES PERFORMANCE
This research explores the influence of pricing strategies on sales performance. Objectives are: (1) to analyze the impact of various pricing strategies on sales, (2) to determine...
11. THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
This research aims to evaluate the influence of marketing policies on brand performance. Objectives include identifying effective marketing policies, assessing their imp...
12. THE INFLUENCE OF SOCIAL TRENDS ON BUSINESS OPERATIONS
ABSTRACT: THE INFLUENCE OF SOCIAL TRENDS ON BUSINESS OPERATIONS
The study’s objectives are to: 1) identify key social trends affecting business operations; 2) assess the impact of social media on consumer behavior; and 3) explore...
13. THE INFLUENCE OF CONSUMER BEHAVIOR ON BUSINESS STRATEGIES
ABSTRACT: THE INFLUENCE OF CONSUMER BEHAVIOR ON BUSINESS STRATEGIES
This study aims to: 1) identify key factors influencing consumer behavior; 2) assess the impact of consumer preferences on product development; and 3) analyze strategie...
14. THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
Abstract: THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
This study investigates the role of business analytics in shaping effective marketing strategies and enhancing customer engagement within organizations. The objectives include assess...
15. THE IMPACT OF BUSINESS ANALYTICS ON PRODUCT DEVELOPMENT
Abstract: THE IMPACT OF BUSINESS ANALYTICS ON PRODUCT DEVELOPMENT
This study investigates the impact of business analytics on enhancing product development processes and innovation within organizations. The objectives include assessing how analyti...
