1. A SURVEY OF FUEL HIKE AND ITS IMPLICATIONS ON FOOD PRODUCTION AND SUPPLY IN NIGERIA
BACKGROUND OF THE STUDY
A historical examination of the Nigerian economy and its expansion reveals farming as the primary economic sector and the source of foreign exchange. Agriculture accounted for more than 80% of export profits and salaries in the 1...
2. AN INVESTIGATION OF VALUE-ADDED TAX AND ITS EFFECTS ON THE SUSTAINABILITY AND PROFITABILITY OF SME'S IN NIGERIA
Background of the Study
For a long time, small and medium-sized businesses have been seen as a source of financial development and improvement. As a result of this growing recognition, the World Bank Group has made small and medium-sized firms (SMEs) a...
3. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
4. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY
Background Of The Study
Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such...
5. VALUE RELEVANCE OF ACCOUNTING INFORMATION OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
Background to the Study
Accounting is regarded as the language of business used by corporate firms in communicating their financial positions to their users through the publication of annual financial statements containing the required financial account...
6. ANALYSIS OF CORPORATE ATTRIBUTES AND FINANCIAL PERFORMANCE OF LISTED CONSUMER GOODS FIRMS IN NIGERIA
EXCERPT FROM THE STUDY
Corporate attributes play a pivotal role in determining the performance of the firm. In this regard, firms that are able to align certain firm features with the characteristics of the environment outperform other firms.
The results showed tests on t...
7. ASSESSMENT OF THE SOCIO CULTURAL DIFFERENCES AND THEIR IMPACT ON BRAND PERCEPTION
EXCERPT FROM THE STUDY
Consumer behavior theorists argue that a society's consumption habits (food, clothes, personal hygiene, giving, and so on) are influenced by its culture (Schiffman, Wisenbilt & Kumar, 2016). Enculturation is the process through which individuals of a commu...
8. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt....
9. THE EFFECT OF CLIMATE CHANGE ON THE SALES OF CONSUMER GOODS (A CASE STUDY OF COCA COLA NIGERIA PLC)
Background of the study
Climate is the average of the weather conditions at a particular point on the Earth. Typically, climate is expressed in terms of expected temperature, rainfall and wind conditions based on historical observations ...
10. MONETARY POLICY AND ITS IMPACT ON THE GROWTH OF NIGERIA ECONOMIC
Background to the Study
Nigeria is still a clear example of a third-world economy in which the expanding economy has some functioning machinery, monetary and fiscal policies that attempt to maintain a balance throughout the whole economy so that growth and development,...
11. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...
12. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
Abstract
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering...
13. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR
ABSTRACT
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five...
14. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
15. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
16. UTILIZATION OF CAPITAL BUDGETING AS AN OPTIMAL TOOL FOR INVESTMENT ANALYSIS IN MANUFACTURING COMPANIES IN ENUGU AND ANAMBRA STATES
INTRODUCTION
Background of the Study
A company is a form of business organization, a corporate body or a corporation, generally registered under the company‟s Act or similar legislations. It is a legal entity, created under an enabling law of the government, h...
17. UTILIZATION OF CAPITAL BUDGETING AS AN OPTIMAL TOOL FOR INVESTMENT ANALYSIS IN MANUFACTURING COMPANIES IN ENUGU AND ANAMBRA STATES
INTRODUCTION
Background of the Study
A company is a form of business organization, a corporate body or a corporation, generally registered under the company‟s Act or similar legislations. It is a legal entity, created under an enabling law of the government, h...
18. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc o...
19. THE EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS
ABSTRACT
Consumers can be reactive. This situation is not abnormal in business, this is because, the purchasing power of consumers are not constant even as their needs are progressive. Price therefore is a potent determining factor for consumer decision. This study is u...
20. THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MARKETING FIRMS IN LAGOS
STATEMENT OF RESEARCH PROBLEM
It has always been a problem to ascertain whether or not advertising has any correlation or bearing with corporate performance. Also, most people wonder if the amount spent or budgeted on advertisement annually does directly translat...
21. THE IMPACT OF PRIVATIZATION AND COMMERCIALIZATION ON THE NIGERIAN ECONOMY
BACKGROUND OF THE STUDY
To be able to transform into an industrialized economy an underdeveloped economy has to privately and commercially develop. The importance of establishing public enterprises or corporations began during the 19th century with the British Telecom in 1884 under the...
22. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apap...
23. THE NEW MINIMUM WAGE AND ITS IMPLEMENTATION ON THE PERFORMANCE OF THE EMPLOYEES IN GOVERNMENT PARASTATAL
BACKGROUND OF THE STUDY
One of the key reasons why people work and labor is to generate income in the form of compensation and salary, especially when they work for a company. Every firm, whether private or public, sets the amount of wage given to an em...
24. EFFECTS OF NON FINANCIAL DISCLOSURES ON PROFITABILITY OF FIRMS IN NIGERIA
Background of the study
Information plays an important role in the corporate world as it can benefit companies in many ways (Katmun, 2012). The information provided in annual reports or corporate reporting includes financial and non-financial informatio...
25. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
Background of the Study
Distribution of products usually involves some form of verti...
26. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
27. THE IMPACT OF DIGITALIZATION ON COST ACCOUNTING PROCESSES OF FMCG IN NIGERIA
Abstract: THE IMPACT OF DIGITALIZATION ON COST ACCOUNTING PROCESSES OF FMCG IN NIGERIA
This study examines the impact of digitalization on cost accounting processes within the fast-moving consumer goods (FMCG) sector in Lagos. The objectives are to assess how digital tools have transfor...
28. THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
This study investigates the role of sales promotion techniques in driving sales. Objectives include: (1) evaluating the effectiveness of different promotion techniques, (2) examini...
29. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria. It is the major root of economic development of every nation. Transportation is an integral part of distribution. This ...
30. THE ROLE OF MARKETING STRATEGIES IN IMPROVING BUSINESS PERFORMANCE
This study investigates the role of marketing strategies in improving business performance. Objectives include: (1) evaluating the effectiveness of different marketing strategies, (2) analyzing the relationship between marketing efforts and sales growth, and (3) assessing the long-term effects on...
31. THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENHANCING BUSINESS PERFORMANCE
This research investigates the role of corporate social responsibility (CSR) in enhancing business performance. Objectives are: (1) to assess the impact of CSR on brand reputation, (2) to analyze the relationship between CSR and customer loyalty, and (3) to identify best practices for CSR. A surv...
32. THE ROLE OF SUSTAINABILITY PRACTICES IN ENHANCING BUSINESS PERFORMANCE
This study investigates the role of sustainability practices in enhancing business performance. Objectives include: (1) evaluating the impact of sustainable practices on brand reputation, (2) analyzing the relationship between sustainability and customer loyalty, and (3) assessing the long-term e...
33. THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
THE ROLE OF INFORMATION SYSTEMS IN MARKETING STRATEGIES
Abstract: This study aimed to explore the role of information systems in enhancing marketing strategies within organizations. The objectives were to investigate how information systems improv...
34. THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
Abstract: THE ROLE OF BUSINESS ANALYTICS IN MARKETING STRATEGIES
This study investigates the role of business analytics in shaping effective marketing strategies and enhancing customer engagement within organizations. The objectives include assess...
35. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
36. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
