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1. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS

BACKGROUND OF STUDY

Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...

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2. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS

    1. Background Of The Study

Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...

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