1. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
2. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
ABSTRACT
This study was carried out on he effect of advertising on consumer's acceptability of new product using Hero Lager Beer as case study. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling t...
3. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance i...
