1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
3. COMMUNICATION STRATEGIES USED BY PRIMARY HEALTH CARE OFFICIALS IN THE EFFORT TO ERADICATE POLIO (A CASE STUDY OF BAUCHI METROPOLIS)
Background to the Study
The eradication of polio has been hailed as one of the 20th century's greatest successes in primary health care and is universally regarded as a beneficial and cost-effective public health policy (CDC, 2022). Vaccination agai...
4. COMMUNICATION STRATEGY FOR NON GOVERNMENTAL ORGANIZATIONS ON CHILD ADOPTION; A CASE STUDY OF ORPHANAGE HOMES IN LAGOS STATE
BACKGROUND OF THE STUDY
The emergence of non-governmental organizations (NGOs) in recent times has motivated many researchers to investigate and explain NGOs' growing prominence as bodies charged with organizing and managing all aspects of humanita...
5. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same factors huge wide variations in cost although...
6. INVESTIGATING THE ROLE OF PROTEST POSTERS AND BILLBOARDS IN RAISING AWARENESS ABOUT GOVERNANCE ISSUES (A CASE STUDY OF ENDBADGOVERNANCE PROTEST)
INVESTIGATING THE ROLE OF PROTEST POSTERS AND BILLBOARDS IN RAISING AWARENESS ABOUT GOVERNANCE ISSUES (A CASE STUDY OF ENDBADGOVERNANCE PROTEST).
Chapter One: Introduction
1.1 Background of the Study
Protest posters and billboards are powerful tools for communicating...
