1. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
2. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
3. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
4. ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES
Television industry in Nigeria is still in its infant stage comparatively to its counterparts in other parts of the developed world. However, it has metamorphosed remarkably within this short period of its history. There have been some achievement and new dimensions in its scope of operation for...
5. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
-
- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
6. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit makin...
7. AN EMPIRICAL REVIEW OF COMMUTING BEHAVIOUR OF COMMERCIAL PUBLIC TRANSPORT PASSENGERS IN LAGOS METROPOLIS
Background of the Study
Travel behaviour refers to how individuals travel in public spaces using all modes of transportation and for all purposes. Some of the things that individuals desire to do are separated by space, which necessitates travel. They make travel decisi...
8. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
9. THE INFLUENCE OF EDITORIAL CARTOONS ON THE PRESIDENTIAL ELECTION, USING 2015 AS A STUDY
Background of the study
Media is undeniably a powerful and quick mode of communication. It has a tremendous impact on education, politics, culture, and social cohesion, in addition to appealing to a huge audience. The media serves as active watchdogs, p...
10. PRINT MEDIA AS ELECTIONEERING TOOL IN NIGERIA GOVERNORSHIP ELECTION
Background of the study
Unquestionably, media is a potent and swift mode of communication. It has a significant effect on education, politics, culture, and social cohesion, as well as a large audience. The media function as vigilant watchdogs, highlight...
11. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
BACKGROUND OF THE STUDY
Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming...
12. THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
Abstract
The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent televisi...
13. RELATIONSHIP BETWEEN ANIMATED COMMERCIALS AND THE BUYING HABITS OF AUDIENCE MEMBER
Abstract
This study will examine the relationship between animated commercials and the buying habits of audience members by measuring the effectiveness of such commercials. This study will focus on a particular transport service provider within Benin City; God is Good M...
14. INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
Abstract
Influence of commercial advertising on the product promotion of Indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. Thi...
15. IMPACT OF BREAST CANCER AWARENESS PROGRAMMES ON THE PREVENTION OF BREAST CANCER AMONGST NIGERIAN WOMEN
Abstract
The research focused on evaluating the impact of breast cancer awareness Programmes on the prevention of breast cancer amongst Nigerian women. Five research questions guided the study. A survey method which employed a structured questionnaire...
16. IMPACT OF AWARENESS OF MEDIA CAMPAIGN ON DRUG ABUSE AMONG UNDERGRADUATES
Abstract
The problem of drug abuse has become a universal one, as it has extended beyond adult and urban settlers to now include young female and even those who live in rural area. Also in our institution of higher learning, Alcohol, India Hemp, Marijuana and Tobacco se...
17. THE ROLE OF FINANCIAL INSTITUTION IN THE DEVELOPMENT OF NIGERIA ECONOMY
ABSTRACT
Role of financial institution is not just for more development, but also grow the economy of Nigeria. This is because the commercial bank attitude to the public is quiet
However, this study is aimed at identifying the contribution of financial institu...
18. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
BACKGROUND OF STUDY
Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children&rsquo...
19. HARMONICS MITIGATION ON VARIABLE FREQUENCY DRIVE USING SINGLE PHASE SHUNT ACTIVE POWER FILTER CONTROLLED BY ARTIFICIAL NEURAL NETWORK
ABSTRACT
This research presents effect of harmonic generated by variable frequency drives (VFD).In the past, electrical power system equipment and devices were designed to produce nearly sinusoidal voltage and current waveforms. However, nowadays, with much interest and wide spreads of...
20. AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS
Abstract
This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the aud...
21. impact of bilboard advertising on product promotion
Background of the Study:
Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media&he...
22. INFLUENCE OF N.T.A ENUGU COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES (A STUDY OF CHILDREN IN EMENE COMMUNITY)
Abstract
Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchore...
23. Impact of Television Advertising on Etisalat Market Audience (A Study Of Owerri Metropolis, Imo State) January – June 2013
ABSTRACT
The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis...
24. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
