1. EVALUATION OF CELEBRITIES DRESSING STYLES AND THEIR INFLUENCE ON STUDENTS CHOICE OF CLOTHING AND SOCIALIZATION PROCESS AMONG STUDENTS
EXCERPT FROM THE STUDY
Celebrities seen on television and other relevant social media platforms such as Instagram, Twitter, Facebook are all powerful tools for communicating dressing and clothing styles to students (Kiran, Malik, Riaz, 2010). The act of copying a celebr...
2. THE IMPACT OF ECONOMIC DEVELOPMENT AND GLOBALIZATION IN NIGERIA: A PHILOSOPHICAL ANALYSIS
INTRODUCTION
The process through which the economies of the world are being brought into modern interdependence is referred to as globalization. The twin brother of development is globalization and economic globalization (Omeregbe, 2021). The free flow of ideas, cash fl...
3. TWITTER AND IT’S INFLUENCE FACILITATING GOOD GOVERNANCE IN NIGERIA (A CASE STUDY OF IMO STATE)
Background Of The Study
The role of the media as the society's watchdog has evolved over the course of time, and the information and monitoring functions it performs are now regarded essential to democratic democracy and efficient government. In a p...
4. INFLUENCE OF AKBC RADIO INDOMIE NOODLES COMMERCIAL ON THE BUYING HABITS OF CONSUMERS
ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statisti...
5. THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT
ABSTRACT
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the intr...
6. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
7. THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR
ABSTRACT
This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by N...
8. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
9. SOCIO-ECONOMIC FACTORS DRIVING THE ENDBADGOVERNANCE PROTESTS IN NIGERIA
SOCIO-ECONOMIC FACTORS DRIVING THE ENDBADGOVERNANCE PROTESTS IN NIGERIA
Chapter One: Introduction
1.1 Background of the Study
The EndBadGovernance protests in Nigeria have garnered significant national and international attention due...
10. THE INFLUENCE OF CELEBRITY ACTIVISM ON POLITICAL MOVEMENTS IN NIGERIA (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
THE INFLUENCE OF CELEBRITY ACTIVISM ON POLITICAL MOVEMENTS IN NIGERIA (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
Chapter One: Introduction
1.1 Background of the Study
