1. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
EXCERPT FROM THE STUDY
Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...
2. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit makin...
3. A PRAGMATIC ANALYSIS OF SLANG AND CATCHY PHRASES USED IN SOME SELECTED NIGERIAN HIP-HOP SONGS.
ABSTRACT
Slangy expressions and catchy phrases are deliberately used in hip-hop songs in order to reduce the degree of vulgarity in the content of the song so as not to disrupt society moral norms, and to increase the rate of acceptability of such song amidst listeners,...
4. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short tim...
5. Assessing the Effectiveness of Radio Jingles in Promoting Rural Events in Yola South Local Government Area, Adamawa State
Chapter One: Introduction
1.1 Background of the Study
Radio remains a significant medium for reaching rural communities, especially in areas with limited internet access and low literacy levels. In Yola South Local Government Area, radio jingl...
6. The Effectiveness of Animated Advertisements on Children’s Product Preferences in Offa LGA, Kwara State
Chapter One: Introduction
1.1 Background of the Study
Animated advertisements are a popular medium used to capture the attention of children and influence their preferences, particularly in the marketing of toys, food, and other child-oriented products. In Offa LGA, Kwara Stat...
7. The Role of Radio Jingles in Health Campaigns: A Study of Toro Local Government Area, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Radio jingles, a vital aspect of mass communication, have long been utilized as an effective tool for disseminating health information. These short, catchy audio messages are designed to captivate audiences, simplify comple...
8. The Influence of Radio Jingles on Safe Drinking Water Practices: A Case Study of Kuje Local Government Area, Federal Capital Territory (FCT)
Chapter One: Introduction
1.1 Background of the Study
Access to safe drinking water is a fundamental human right and a key determinant of public health. In many rural areas of Nigeria, including Kuje Local Government Area (LGA) in the Federal Capital Territory (FCT), waterborn...
9. The Effectiveness of Radio Jingles in Reducing Malnutrition Among Children: A Study of Toro Local Government Area, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Malnutrition among children remains a critical public health issue in Nigeria, contributing significantly to child mortality and developmenta...
10. The Impact of Radio Jingles on Voter Turnout: A Study of Birnin Kebbi Local Government Area, Kebbi State
Background of the Study
In many developing countries, including Nigeria, voter turnout remains a critical issue during elections. Despite the importance of electoral participation in strengthening democracy, many citizens do not engage in the electoral process. One of t...
11. The Impact of Political Jingles on Voter Education in Sokoto South LGA, Sokoto State: A Case Study of Local Radio Programs
Background of the Study
Political jingles have become a key tool in political communication, especially in educating voters about electoral processes and encouraging informed participation. In Sokoto South LGA, Sokoto State, local radio programs have been a significant...
12. The effect of media influence on syntactic choices in Nigerian Pidgin used in advertising
Background of the study
Media, particularly advertising, has a profound influence on language use by introducing new communicative strategies that aim to capture consumer attention. In Nigerian Pidgin, advertisers often manipulate syntactic structures to create catchy, mem...
13. An Evaluation of Pragmatic Effectiveness in Nigerian Commercial Jingles: A Study of Radio Advertising
Background of the Study
Commercial jingles in Nigerian radio advertising are designed to capture audience attention and reinforce brand messages through catchy, concise language. This study evaluates the pragmatic effectiveness of these jingles by examining the use of per...
14. The Effect of Phonetic Emphasis on Persuasion in Nigerian Advertising: A Case Study of Jingles
Background of the study
Advertising in Nigeria frequently harnesses the power of phonetic emphasis to persuade consumers and enhance brand recall. This study investigates how phonetic emphasis—through stress, intonation, and vocal modulation—is employed in Nigerian advertisi...
15. An Assessment of Online Linguistic Innovation in Nigerian Social Media: A Comparative Analysis of Instagram and TikTok
Background of the study
Online linguistic innovation is a hallmark of digital culture in Nigeria, prominently displayed through platforms like Instagram and TikTok. Nigerian users creatively blend text, imagery, and audio to generate novel linguistic forms...
16. An Examination of Morphological Adaptation in Nigerian Social Media Discourse: A Comparative Study of Instagram and Facebook
Background of the Study
Morphological adaptation in digital communication has become increasingly significant as users reshape traditional word forms to better suit online discourse. In Nigeria, social media platforms such as Instagram and Facebook provide distinct environ...
17. An Assessment of Digital Neologisms in Nigerian Social Media: A Comparative Analysis of Instagram and TikTok
Background of the study
Digital neologisms are at the forefront of linguistic innovation in contemporary online spaces. In Nigeria, platforms like Instagram and TikTok have become influential in shaping new vocabulary as users create and disseminate novel words to reflect emerging cultu...
