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1. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

ABSTRACT

This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Compa...

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2. EXAMINATION OF HIGHER EDUCATION IN NIGERIA AS CORRELATES OF YOUTH PREPARATION FOR SMALL SCALE BUSINESS

Background to the Study

Higher institutions in Nigeria have been saddled with the main responsibility of training both youths and the nation’s professional personnel such as managers, scientists, engineers and technicians who participate in the de...

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3. IMPACT OF GOVERNMENT EXPENDITURE ON ECONOMIC GROWTH IN NIGERIA (1970-2010)

BACKGROUND TO THE STUDY

The relationship between government expenditure and economic growth has continued series of debate among scholars. Keynes (1936) argues that the solution to economic depression is to induce the firms to invest through some combin...

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4. INVESTIGATING DOMESTIC INVESTMENT AND ITS IMPACT ON NIGERIA ECONOMIC GROWTH

Background to the Study

Economic experts are of the opinion that sufficient investment is necessary for development and economic growth in a country, and they provide the piece of advise that every economy has to amass a high level of cash for investors...

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5. AN INVESTIGATION OF ENVIRONMENTAL POLLUTION IN NIGERIA: ISSUES AND SOLUTIONS

BACKGROUND TO THE STUDY

Nigeria, which can be found in West Africa, spans a total of 983,213 square kilometers throughout its landmass. According to estimates provided by the World Bank, the country now has an estimated population of more than 150 milli...

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6. ENTREPRENEURSHIP SKILLS ACQUISITION AND THE BENEFITS IN UNDERGRADUATE STUDENT IN LAGOS

​​​​​​​BACKGROUND OF THE STUDY

Higher education is defined as the education that is provided following the completion of secondary education at institutions such as universities, colleges of education, polytechnics, and monotechnics, as well as institut...

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7. FINANCIAL INTERMEDIARIES AND THE DEVELOPMENT OF NON FINANCIAL FIRMS IN NIGERIA

​​​​​​​BACKGROUND OF THE STUDY

The availability of sufficient financing is one of the most important factors that determines economic growth. This financing is needed by a variety of organizations, people, and economic actors so that various goals may b...

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8. THE IMPACT OF TRADE LIBERALIZATION ON EMPLOYMENT GROWTH IN NIGERIA

Abstract

This study focused on the impact of trade liberalisation on the Nigerian employment growth.  The major objective was to find out if trade openness has had positive or negative impact on the Nigerian employment rate.   Secondary...

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9. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON THE NIGERIAN MANUFACTURING SECTOR 1986-2014

Background of the study

Following the fluctuation of the naira in 1986, a policy induced by the structural adjustment programme (SAP), the subject of exchange rate fluctuation has become a topical issue in Nigeria. This is because it is the goal of every economy to have...

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10. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON THE NIGERIA MAUFACTURING SECTOR(1986-2010)

ABSTRACT

This study examines the effect of exchange rate fluctuations on the Nigerian manufacturing sector during a twenty five (25) years period (1986 – 2010). The argument is that fluctuation in exchange rate adversely affects output of manufacturing sector. This is because Nige...

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11. AN ASSESSMENT OF TEACHING RESOURCES AND ITS IMPACT ON TEACHING EFFECTIVENESS IN COLLEGE OF EDUCATION IN NIGERIA

Background Of Study

Every country in the world benefits greatly from education. It is significant because it is necessary for the transmission of cultural heritage and the advancement of any country's technological capabilities. Every country, inclu...

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