1. IMPACT OF PRICING AND MARKETING OF BEVERAGE
Abstract:- The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of bevera...
2. RELATIONSHIP BETWEEN ANIMATED COMMERCIALS AND THE BUYING HABITS OF AUDIENCE MEMBER
Abstract
This study will examine the relationship between animated commercials and the buying habits of audience members by measuring the effectiveness of such commercials. This study will focus on a particular transport service provider within Benin City; God is Good M...
3. INFLUENCE OF AKBC RADIO INDOMIE NOODLES COMMERCIAL ON THE BUYING HABITS OF CONSUMERS
ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statisti...
4. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Abstract
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature rev...
5. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
6. The Perceived Impact of Advertising on Consumerism in Azare LGA, Bauchi State
Chapter One: Introduction
1.1 Background of the Study
Advertising plays a significant role in shaping consumer behavior, particularly in rural and semi-urban areas such as Azare LGA, Bauchi State. Consumerism refers to the cultural and economic practices that promote the acqui...
7. An Examination of the Impact of Value-Added Tax (VAT) on Business Operations in Nigeria: A Case Study of Shoprite Nigeria
Background of the Study
Value-Added Tax (VAT) is a significant source of revenue for many governments worldwide, including Nigeria. Introduced in 1993, VAT is a consumption tax levied on goods and services at every stage of production or distribution where value is adde...
