BACKGROUND OF THE STUDY

The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes.  Among these changes are those that occurred in the food and beverage industry.

In this industry, some of the ma...

All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...

BACKGROUND OF THE STUDY

The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...

EXCERPT FROM THE STUDY

The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...

EXCERPT FROM THE STUDY

The study of consumer behaviour helps everybody as all are consumers. It is essential for marketers to understand consumers to survive and succeed in the competitive marketing environment. As competition and other environmental influences increase...

ABSTRACT

This study titled the effect of covid-19 on product sales and marketing aims to find out the impact of covid-19 pandemic on product sales and marketing. The study adopted the survey research design and randomly enrolled participants in the stud...

BACKGROUND OF THE STUDY        

In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...

Background Of The Study

According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...

ABSTRACT

The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find o...

Abstract

This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order to assist Ju...

ABSTRACT

The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The   study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demogr...

ABSTRACT

The broad objective of this study is focused on factors influencing consumer buying behaviour on household products in Nigeria in Lagos. The   study specifically sought to answer research questions related to the influence of social and cultural, psychological/pe...

Abstract

Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values wh...

ABSTRACT

This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo State. In handling the study 3 research questions were put forward and they includes; (1) what is the attitude of consumers in Edo State towards peak mi...

ABSTRACT

This study was carried out on the effect of marketing communication on consumer buying behavior. The case study: Nigeria Bottling Company Plc was adopted for this study this enables the researcher to carry out and in depth study of Nigeria bottling company. In...

Statement of the Problem

 With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all com...

ABSTRACT

Effect of consumer buying behaviour on the purchase of insurance products. In this study, one Logit regression model was estimated to help investigate the determinants. The Logit regression coefficients, the z-values and the p-values were used for the evaluation and statistic...

STATEMENT OF RESEARCH PROBLEM 

It has always been a problem to ascertain whether or not advertising has any correlation or bearing with corporate performance. Also, most people wonder if the amount spent or budgeted on advertisement annually does directly translat...

ABSTRACT

This study was carried out on the  impact of POS on promoting entrepreneurship in Nigeria using businesses in Calabar Municipal, Rivers State as case study. To achieve this 4 research questions were formulated.  The survey design was adopted and the s...

Background of the Study

Distribution of products usually involves some form of verti...

BACKGROUND OF STUDY

Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-29.

The COVID-19 pandemic is...