1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN ASSESSMENT OF ECONOMIC VARIATIONS AND ITS EFFECTS ON REAL PROPERTY MANAGEMENT IN NIGERIA
BACKGROUND OF STUDY
The Nigerian civil war, which lasted from 1967 to 1970, disrupted many areas of the economy. If we omit the civil war experience, cyclical fluctuations in oil receipts exercised a significant impact beginning in 1974, according to Okongwu (19...
3. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
4. AN EVALUATION OF COMPETITIVE STRATEGY AND ITS IMPACT ON AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY
BACKGROUND OF THE STUDY
The name Bank is derived from the Italian word banco, which means "desk/bench" and was used by Florentine bankers during the Renaissance to execute this transaction over a desk covered by a green tablecloth. However, th...
5. AN EVALUATION OF THE COVID-19 LOCKDOWN AND ITS EFFECT ON IMPORTATION IN NIGERIA
BACKGROUND OF THE STUDY
Importing raw materials and machinery is one way to increase profit margins. Importing items has a lot of advantages, including excellent quality, affordable pricing, and advantages associated to international trade. An importer...
6. IMPACT OF PRICING AND MARKETING OF BEVERAGE
BACKGROUND OF THE STUDY
Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organization make arouse as much interest as those concerning prices. The...
7. NIGERIA'S RENTAL VARIATION IN RESIDENTIAL AND COMMERCIAL PROPERTY: A COMPARATIVE ANALYSIS
BACKGROUND OF THE STUDY
Shelter is an essential human requirement. T...
8. THE CAPITAL MARKET AND ITS IMPACT ON THE NIGERIAN ECONOMY, WITH SPECIAL EMPHASIS ON THE NIGERIAN STOCK EXCHANGE
BACKGROUND OF THE STUDY
A formal and active capital market exists in Nigeria. Prior to 1961, practically all formal savings and deposits flowed through t...
9. NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness (Turnbull, Oliver, & Wilkinson, 1992).
Also, no firm will appreciate, if they took time to ignite bus...
10. NEED FOR EFFECTIVE VENDOR SELECTION & RATING IN AN ORGANIZATION
INTRODUCTION
Nestle Food Plc, case study of my project topic is well known for it vendor selection and rating. The study of purchasing and supply management can not be complete without proper selection of vendor and rating of their performance.The progress...
11. RECYCLING AND REFUSE: ALTERNATIVES TO WASTE MANAGEMENT IN NIGERIA
Background to the study
Cities are at the nexus of a further threat to the environment, namely the production of an increasing quantity and complexity of wastes (Chika, 2018). The estimated quantity of Municipal Solid Waste (MSW) generated worldwid...
12. RECYCLING AND REFUSE AS ALTERNATIVE MEASURES TO WASTE MANAGEMENT IN NIGERIA
Background to the study
Cities are at the nexus of a further threat to the environment, namely the production of an increasing quantity and complexity of wastes (Jude, 2019). The estimated quantity of Municipal Solid Waste (MSW) generated worldwide...
13. ROLE OF INSPECTION IN PRODUCT QUALITY MANAGEMENT DRIVE
Background Of The Study
Doug Wallace, a Materials Management subject expert with Life Cycle Engineering [L.C.E] Consultancy Company Charleston, South Carolina; in a paper presentation titled “Maintenance and Reliability Inventory Management”...
14. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
15. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
BACKGROUND OF THE STUDY
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
16. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION
Background of the Study
Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is pai...
17. THE RELATIVE IMPACT OF OIL AND NON-OIL EXPORTS ON ECONOMIC GROWTH IN NIGERIA: 1983-2007
Background to the study
Oil, a very versatile and flexible, non-repr...
18. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
BACKGROUND OF THE STUDY
The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is...
19. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE
EXCERPT FROM THE STUDY
E-commerce is referred to as electronic commerce. It means the electronic media and the internet for dealing with goods and services. E-Commerce entails a company accessing the internet as well as IT, such as the electronic data interchange (EDI). E-commerce conce...
20. THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
EXCERPT FROM THE STUDY
Traditional marketing considers “product” as anything which can be offer in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing cl...
21. A SURVEY ON THE CHALLENGES FACING HANDICRAFT BUSINESSES IN IMPLEMENTING PROMOTION STRATEGIES FOR THEIR PRODUCT
BACKGROUND OF THE STUDY
Marketing and promotion is a strategic tool for the business development and it helps in the proper growth and endurance of micro, small and medium enterprise. It plays a crucial role for the success of any enterprise and the lar...
22. THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION
BACKGROUND OF THE STUDY
Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be...
23. A REVIEW ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
BACKGROUND OF THE STUDY
In the ever changing business environment, understanding customers and the consuming process has a variety of advantages especially for manufacturing companies. According to Ha...
24. ONLINE MARKETING'S EFFECT ON REAL ESTATE BUSINESS
Background of the study
Over the past decade, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on virtually every aspect of daily life in industrialized c...
25. AN EXAMINATION OF THE IMPACT OF LOCATION ON RENTAL VALUES OF RESIDENTIAL PROPERTIES
Background to the Study
Consumption and investment are both valid reasons to own residential real estate (Kee, 2022). It is bought for the purpose of owner occupancy since it is a consumption good. Additionally, the goal of the investment (property) may be to get...
26. ASSESSMENT OF ONLINE MARKETING AND ITS INFLUENCE ON REAL ESTATE BUSINESS
Background of the study
Over the past ten years, there has been a spectacular increase in the usage of the Internet, and more specifically the World Wide Web. This rise has had an influence on practically every aspect of daily life in industrialised cul...
27. CHALLENGES AND OPPORTUNITIES FACING EFFORTS TO REDUCE CHILD LABOR IN NIGERIA
Background of the Study
The practise of employing children in labor-intensive jobs is pervasive throughout Nigeria. This is especially true in metropolitan regions (Smart, 2021). Labor is a form of commerce in which the seller (merchant) transports goods (goods or goods...
28. DESIGN AND IMPLEMENTATION OF A COMPUTER BASED INFORMATION SYSTEM FOR MORTGAGE FINANCING
Background of the study
The provision of the financial resources that are necessary for homebuyers to complete the acquisition of their properties is the primary objective of mortgage financing systems (Akinwale, 2021). The issuance, sale, and trading of mortgage-backed...
29. EVALUATION OF THE ROLE OF E-COMMERCE IN REDUCING OPERATIONAL COST IN AN ORGANIZATION
Background To The Study
E-Commerce is the process of conducting business electronically among various entities in order to satisfy an organizational or individual objective. A key ingredient of E-Commerce, sometimes referred to as electronic trading, is...
30. A DESIGN AND IMPLEMENTATION OF AN ONLINE TRADING COMMUNITY WEBSITE
INTRODUCTION
The Internet has become a widely recognised method of technology for doing daily activities. The Internet's rise since the beginning of the new century has been amazing, and it has generated a new sort of commerce: Buyi...
31. ASSESSMENT OF THE MATERIAL COMPOSITION USED IN CANDLE PROCESSING AND PRODUCTION
INTRODUCTION
Candles are derived from the Latin word "candera," which roughly translates to "to shine." Candles were the only source of artificial light prior to the development of electricity. The original candles were made of tall...
32. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
33. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY
Background Of The Study
Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highl...
34. NEGATIVE IMPACTS OF THE USE OF ANDROID PHONES ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN SIERRA LEONE (A CASE STUDY OF GOVERNMENT TECHNICAL SECONDARY SCHOOLS)
BACKGROUND OF THE STUDY
In our contemporary environment, advances in technology cause individuals all over the world to alter both their patterns of behavior and the ways in which they consume goods. As opined by Mahamud & Fordjour (2015)) the...
35. THE USE OF ANDROID PHONES, AND THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN ECONOMICS IN SIERRA LEONE FROM 2010-2020
BACKGROUND OF THE STUDY
In our contemporary environment, advances in technology cause individuals all over the world to alter both their patterns of behavior and the ways in which they consume goods. As opined by Mahamud & Fordjour (2015)) the use of...
36. TEACHERS VARIABLES AND STUDENT'S ATTITUDE TOWARDS THE STUDY OF ECONOMICS IN PUBLIC SECONDARY SCHOOLS IN ONDO STATE, NIGERIA
Background of the Study
Teaching is a very complicated or multifaceted activity that is affected by some variables such as subject matter, the time available, the teacher’s factor, the disposition of the learners and resources. A...
37. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
38. EVALUATING TENDERS IN PUBLIC SECTOR PROCUREMENT
BACKGROUND OF THE STUDY
A layperson's conception of tenderness encompasses a wide range of concepts, such as doting on a kid or something young. In this context, however, tender is defined as "an offer made in writing by one party to another to...
39. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT
This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the cons...
40. APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR
ABSTRACT
This study examines the application of public relations strategy in banking sector. Specifically, the study examines the extent to which the public relation department of UBABANK has been able to influence the opinion and altitud...
41. THE EFFECT OF CENTRAL SECURITIES CLEARING SYSTEM(CSCS) ON THE NIGERIA CAPITAL MARKET
Abstract
The study is about the impact of Central Securities Clearing System (CSCS) operations on the development of Nigerian capital market. The Nigerian stock exchange was facing a great challenge of ever-growing volume of transactions on one hand and ensuring the transparency in tran...
42. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
ABSTRACT
This study was carried out to examine the impact of effective personal selling strategies on the marketing of industrial products using Asaba aluminium company and Jemork water Asaba as case study . Specifically, the study determine the effectiveness of p...
43. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS
BACKGROUND OF THE STUDY
Promotion and activities, signs, symbols, word of math, rising or even action use to inform, persuade communicate, remind and make aware to the potential consumer and the public about a product and the service.Promotion is...
44. THE IMPACT OF STRATEGIC MARKETING PRACTICES TO THE EFFECTIVENESS AND EFFICIENT PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE
Background Of The Study
The problem of marketing of Small-Scale Enterprises is truly born of our time; it is product of the standard of timing enjoyed by advanced communities and the ways in which those communities organize the res...
45. THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA
ABSTRACT
This study dealt on the economic analysis of ginger (Zirrgiher. qf~cinnle Ii) marketing in Kaduna State, Nigeria. The specific objectives were to determine the situation of the domestic market, and type of intermediaries involved; to ascertain and determine...
46. A CRITICAL EXAMINATION OF SAFETY AND SECURITY CONCERNS IN HOSPITALITY INDUSTRY
BACKGROUND OF THE STUDY
Hospitality means providing service to others, as well as demonstrating consistent excellence and quality. It should also mean profitably providing value at any price level, while demonst...
47. EFFECTIVE PERSONAL SELLING STRATEGIES AND ITS IMPACTS ON THE MARKETING OF INDUSTRIAL PRODUCTS
BACKGROUND TO THE STUDY
Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as t...
48. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short tim...
49. INSURANCE INDUSTRY AND RISK MANAGEMENT IN NIGERIA
GENERAL OVERVIEW OF THE STUDY
The uncertainty which doubt the future is a significant that normally bring in the element of risk in any business arrangement. The existence of risk in any concern simply means that certain loss must arise if the risky event happens. A con...
50. MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the imp...
