1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. AN INVESTIGATION OF SUCCESS CRITERIA FOR ENTREPRENEURSHIP BUSINESS IN NIGERIA
BACKGROUND OF THE STUDY
According to the management school, an entrepreneur is a person who organizes or manages a business venture, taking on risk in the pursuit of profit (Webster, 1966). Entrepreneurship, according to this viewpoint, may be created v...
3. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
4. COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION
EXCERPT FROM THE STUDY
Communication and business success are inseparable. To be able to attain organizational objectives, the manager must be able to transmit information, ideals, attitudes, and feelings through the process of communication (Etuk, 1991).
...5. ROLE OF MOBILE MONEY IN ENHANCING BUSINESS PERFORMANCE
Background to the study
Businesses, which involve individuals, groups of individuals, companies or corporations in public and private sectors play an important role in the economic development of a given country. In this era of globalization, the demand...
6. THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL
THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA
ABSTRACT
The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has giv...
7. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY
ABSTRACT
This work is on the impact of advertising on the services of fast food industry using Mr. Biggs as a point of reference. Service quality and customer loyalty in business to business setting are vital in achieving business success. The main scop...
8. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
Abstract
African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholder...
9. MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the imp...
10. THE ROLE ACCOUNTING RECORDS ON THE PERFORMANCE OF SMALL SCALE INDUSTRIES IN NIGERIA
Abstract
This research work examined the role of accounting record on the performance of small scale industries in Nigeria with special reference to selected Local Government Areas in Lagos State. The current trend and development in small scale industries in Nigeria pr...
11. THE ROLE OF ENTREPRENEURIAL COMPETENCIES ON THE SUCCESS OF SME IN NIGERIA
ABSTRACT
The research aimed at examining the factors that may impact upon business success in the two municipals of Yenagoa SME’s. The study examined the extent to which entrepreneurial competence influenced business success in SME’s. The study was conducted...
12. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
BACKGROUND OF THE STUDY
The society expects that all the manufacturing industries should continuously improve their business performance. To do this, all industries strive to operate and compete in an expanding and dynamic environment, and new product d...
13. THE IMPACT OF INFORMATION TECHNOLOGY IN ACCOUNTING SYSTEM
BACKGROUND OF THE STUDY
Before now, business Success was built on the ability to move goods and services with speed and accuracy. Today, information has become the fuel that powers business Success .In contemporary Cooperate world, information technology is deployed to gain competitive...
14. ASSESSMENT OF ENTREPRENEURIAL SKILLS NEEDED BY BUSINESS EDUCATION GRADUATES IN DELTA STATE, NIGERIA
Background to the Study
Entrepreneurship deals with the process of recognizing a business opportunity, operating and maintaining that business. However, people engage in it without acquiring much skills and competences that will enable them to effectively operate busine...
15. IMPACT OF SOCIAL CAPITAL ON PERFORMANCE OF HOSPITALITY INDUSTRY IN MINNA METROPOLIS, NIGER STATE, NIGERIA
ABSTRACT
Hospitality industry, especially hotel business is declining in Nigeria due to their inability to infuse the culture of social relationship among network members during operation. Hence, this study investigates the impact of social capital on performance of hospitality industry...
16. COOPERATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE OF MONEY DEPOSIT BANK IN NIGERIA
Background to the Study
Competition from nonbank&nb...
17. THE IMPACT OF CROSS-CULTURAL LEADERSHIP ON GLOBAL BUSINESS SUCCESS
THE IMPACT OF CROSS-CULTURAL LEADERSHIP ON GLOBAL BUSINESS SUCCESS
This research investigates the impact of cross-cultural leadership on global business success. Objectives are: (1) to assess the effectiveness of cross-cultural leadersh...
18. THE IMPACT OF PERFORMANCE MANAGEMENT SYSTEMS ON BUSINESS SUCCESS
This study explores the impact of performance management systems (PMS) on business success. Objectives include: (1) evaluating how PMS contributes to organizational goals, (2) analyzing the relationship between PMS and employee productivity, and (3) assessing the long-term effects of PMS on busin...
19. THE ROLE OF INNOVATION IN DRIVING BUSINESS PERFORMANCE
This study investigates the role of innovation in driving business performance. Objectives include: (1) evaluating the impact of innovative practices on competitive advantage, (2) analyzing the relationship between innovation and market growth, and (3) assessing the long-term effects of innovatio...
20. THE IMPACT OF CORPORATE GOVERNANCE ON BUSINESS SUCCESS
This study explores the impact of corporate governance on business success. Objectives include: (1) evaluating the effectiveness of corporate governance practices, (2) analyzing the relationship between governance and corporate performance, and (3) assessing the long-term effects on business sust...
21. THE IMPACT OF QUALITY MANAGEMENT SYSTEMS ON BUSINESS SUCCESS
This study explores the impact of quality management systems (QMS) on business success. Objectives include: (1) evaluating the effectiveness of QMS in enhancing product quality, (2) analyzing the relationship between QMS and customer satisfaction, and (3) assessing the long-term effects on busine...
22. THE INFLUENCE OF STRATEGIC INNOVATION ON BUSINESS SUCCESS
Abstract:
This study aims to (1) examine the role of strategic innovation in driving business success, (2) identify the factors that promote strategic innovation within organizations, and (3) assess the impact of strategic innovation on competitive positio...
23. THE IMPACT OF STRATEGIC MARKETING ON BUSINESS SUCCESS
Abstract:
This study aims to (1) evaluate the impact of strategic marketing on business success, (2) identify the key elements of effective strategic marketing, and (3) assess the role of market segmentation and targeting in achieving business goals. A sur...
24. THE IMPACT OF STRATEGIC SUPPLY CHAIN MANAGEMENT ON BUSINESS SUCCESS
Abstract:
This study aims to (1) evaluate the impact of strategic supply chain management on business success, (2) identify the key components of effective supply chain strategies, and (3) assess the role of supply chain integration in achieving business o...
25. THE IMPACT OF STRATEGIC SUSTAINABILITY PRACTICES ON BUSINESS SUCCESS
Abstract:
This study aims to (1) evaluate the impact of strategic sustainability practices on business success, (2) identify the key components of effective sustainability strategies, and (3) assess the role of sustainability in enhancing corporate reputat...
26. THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY POLICIES ON BUSINESS SUCCESS
Abstract: THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY POLICIES ON BUSINESS SUCCESS
The study examines the influence of corporate social responsibility (CSR) policies on business success. Objectives are to identify effective CSR pol...
27. THE INFLUENCE OF CULTURAL FACTORS ON INTERNATIONAL BUSINESS OPERATIONS
ABSTRACT: THE INFLUENCE OF CULTURAL FACTORS ON INTERNATIONAL BUSINESS OPERATIONS
The study’s objectives are to: 1) identify key cultural factors influencing international business operations; 2) assess the impact of cultural diffe...
28. THE ROLE OF CORPORATE GOVERNANCE IN THE BUSINESS ENVIRONMENT
ABSTRACT: THE ROLE OF CORPORATE GOVERNANCE IN THE BUSINESS ENVIRONMENT
This research aims to: 1) evaluate the impact of corporate governance practices on business performance; 2) analyze the role of board diversity in decision-making; a...
29. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
30. THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and a...
31. THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer expectations, with objectives to evaluate the impact of customer service quality on satisfaction, analyze its influence on customer retention, and assess...
32. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
33. THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
THE IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON BUSINESS SUCCESS
This study aimed to examine the impact of customer experience management (CEM) on business success, focusing on objectives to evaluate how CEM influences customer satisfaction, analyze its effect on customer loyalty, and a...
34. THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
THE ROLE OF CUSTOMER SERVICE IN MEETING CUSTOMER EXPECTATIONS
This research examined the role of customer service in meeting customer expectations, with objectives to evaluate the impact of customer service quality on satisfaction, analyze its influence on customer retention, and assess...
35. THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
This research examined the role of customer-centric strategies in business success, with objectives to evaluate how these strategies enhance customer satisfaction, assess their impact on loyalty, and analyze th...
36. THE ROLE OF DIGITAL TRANSFORMATION IN INNOVATION MANAGEMENT
THE ROLE OF DIGITAL TRANSFORMATION IN INNOVATION MANAGEMENT
The objectives of this research are to: (1) investigate the role of digital transformation in facilitating innovation management, (2) identify key digital tools that enhance innovation processes, and (3) evaluate the impact of...
37. THE ROLE OF DIGITAL TRANSFORMATION IN STRATEGIC PLANNING
THE ROLE OF DIGITAL TRANSFORMATION IN STRATEGIC PLANNING
The study aims to: (1) investigate the role of digital transformation in strategic planning, (2) identify key digital tools that enhance strategic decision-making, and (3) evaluate the benefits of digital strategic planning initia...
38. THE IMPACT OF RECRUITMENT STRATEGIES ON ORGANIZATIONAL PERFORMANCE
THE IMPACT OF RECRUITMENT STRATEGIES ON ORGANIZATIONAL PERFORMANCE
The objective of this study is to examine the impact of recruitment strategies on organizational performance, focusing on identifying the most effective recruitment practices, assessing their influence on employee produc...
