1. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
2. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
3. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
4. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY
ABSTRACT:- This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is undertaken to understand how effective consumers c...
5. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
ABSTRACT
Companies desire earnestly to improve their performance in the market. All marketing decisions and programmes are thus triggered by this reason, because the market performance of a firm is essential to the corporate wellbeing of the business un...
6. IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON COMMUNITY DEVELOPMENT
BACKGROUND OF THE STUDY
Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “deci...
7. ONLINE COMMERCE AND ITS INFLUENCE ON BUSINESS PERFORMANCE IN A BUSINESS TO BUSINESS ENVIRONMENT
BACKGROUND OF THE STUDY
The creation of products and services, as well as their distribution, promotion, sale, or delivery, are all considered to be under the purview of online commerce (Okiy, 2021). "Online commerce" is defined as "the p...
8. AN INVESTIGATION INTO THE EFFECT OF SALES PROMOTION ON THE BUYING DECISION OF CONSUMERS (A CASE STUDY OF GLOBACOM NIGERIA LIMITED)
BACKGROUND OF THE STUDY
Following the beginning of the Industrial Revolution, there was an increase in the production of products and services due to the incorporation of machines into the production system. As a result, there was an abundance of items...
9. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY(A STUDY OF NOKIA MOBILE PHONE)
ABSTRACT
This study was carried out on the effects of product quality on brand loyalty using Nokia Mobile Phone as a case study...
10. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the tab...
11. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
ABSTRACT
This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 120 staff and the sample size were also 100. Data we...
12. THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)
STATEMENT OF THE PROBLEMS
Product quality is the collection of features and characteristics of a product that contributes to its ability to meet given requirement. Early work is contributing product quality was on creating standards for producing acceptable product. Dr....
13. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to...
14. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
Abstract
The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and service...
15. SOURCING DECISION AND ITS EFFECTS ON MATERIAL AVAILABILITY
ABSTRACT
This study was carried out on sourcing decision and its effects on material availability in 7up bottling company plc Kaduna plant. To achieve this 5 research questions were formulated. The survey design was adopted and the simple random sampling techniques were...
16. VALUE ADDED SERVICE AND ORGANIZATIONAL GROWTH USING CORRELATION METHOD. (A CASE STUDY OF COWBELL NIGERIA PLC)
ABSTRACT
This study examines value added service and organizational growth using correlation method. (a case study of Cowbell Nigeria Plc). Specifically, the study investigates whether value added services (value added services) influences organizational growth in the C...
17. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apap...
18. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
19. THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, with specific objectives to examine the relationship between customer satisfaction and repeat purchase behavior, assess the influence of satisfaction on...
20. THE INFLUENCE OF CUSTOMER EXPECTATIONS ON MARKETING COMMUNICATIONS
THE INFLUENCE OF CUSTOMER EXPECTATIONS ON MARKETING COMMUNICATIONS
This study explored the influence of customer expectations on marketing communications, focusing on objectives to assess how expectations shape communication strategies, evaluate their impact on customer...
21. THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS
THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS
This research focused on the role of customer loyalty programs in meeting customer needs, with objectives to evaluate how loyalty programs enhance customer satisfaction, assess their impact on repeat purcha...
