1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
3. A REVIEW ON DRUG ABUSE AND ITS IMPACT ON NIGERIA YOUTH
Background of the study
Drug usage is widespread throughout all age groups, from adolescents to older people. In order to maintain their own health, animals can benefit from the usage of drugs in much the same way that people can. When it is discovered that their pe...
4. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
5. EXAMINATION OF ALCOHOL FORMULATION AND PRODUCTIOIN FROM PALM WINE
INTRODUCTION
The production of alcohol through fermentation has been known since antiquity, with the primary goal of producing alcoholic beverages such as beer and wine. The raw material is palm wine and any feed stuffy rich in carbohydrates, such as wh...
6. PUBLIC PERCEPTION ON EFFECT OF DRUGS ABUSE ON YOUTHS ACADEMIC PERFORMANCE: A STUDY CASE OF LOKOJA, KOGI STATE
Background of the Study
Drug abuse has transformed into a worldwide issue negatively impacting nearly every single nation, however the magnitude, induces, implications, and attributes vary from one nation to another. Etymologically, Kiiru (2...
7. THE ROLE OF MICRO-ORGANISMS IN WASTE RECYCLING
BACKGROUND OF THE STUDY
Microorganisms are found virtually everywhere in the natural world, where they perform a wide variety of important tasks. Microorganisms like Halobacterium, which live in the Dead Sea, and Chlamydomonas nivalis, which is responsi...
8. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
9. MAX WEBER’S ETHICS AND PRINCIPLES OF ECONOMIC DEVELOPMENT- LESSONS FOR NIGERIA, 1999- 2017
Background of the Study
Nigeria is a country blessed with rich human, mineral and natural resources, but sadly, the country continued to experience steady decline in economic development. This is because the rich human, mineral and natural resources the country is bless...
10. COMPARATIVE STUDIES OF HOPS AND SOME POTENTIAL NIGERIAN SUBSTITUTES IN BEER BREWING
BACKGROUND OF STUDY
Plants are important to our everyday life. They provide us with food, produce oxygen that we breath and serve as raw material for many industrial products such as clothings, foot wears, building materials and in the manufacture of biofuels, dyes, perfumes, pesticides...
11. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Background of the Study
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the wo...
12. EFFECT OF DISTRIBUTION STRATEGIES ON CONSUMER BUYING BEHAVIOUR
Background of the Study
Distribution of products usually involves some form of verti...
13. THE IMPACT OF GOVERNMENT REGULATORY BODIES ON HUMAN HEALTH IN NIGERIA, A STUDY OF NAFDAC BANS ON ALCOHOLIC BEVERAGES IN SACHET IN FEBRUARY 2024
Background of the study
Nigeria, as a developing nation, faces a myriad of challenges in maintaining public health standards amidst a growing population and evolving consumer trends. Among these challenges, the regulation of consumable goods, par...
