1. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Background Of The Study
Advertising has been characterized as a powerful communication force as well as a critical marketing instrument that aids in the sale of products and services, as well as images and ideas according to Anyanwu (2000). Advertising...
2. AN ASSESSMENT OF THE IMPACT OF ADVERTISING ON RURAL DWELLERS' BUYING HABIT
Background to the Study
Historically, there has been a vacuum in information sharing between vendors and purchasers. This was due to large-scale manufacture of various product kinds by various companies. Advertising becomes unavoidable in order to...
3. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
4. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
Abstract- Promotion is one of the 4 Ps of the marketing mix. The most fashionable item of promotion mix is advertising. Online advertisement is more attractive to the consumer as it uses various ways to advertise ideas most especially with the growing number of people that uses t...
5. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all...
6. THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
EXCERPT FROM THE STUDY
Advertisers have found their recess with teenagers. They have become very creative when it comes to marketing to this group of people. It is often noticed that advertising geared towards this demographic is often visual, interactive, incorporates...
7. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISEMENT IN NIGERIA
ABSTRACT
This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research...
8. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt....
9. EFFECTS OF MASS MEDIA ON YORUBA CULTURE AND TRADITION
ABSTRACT
This study probes the effects which mass media has on the cultural values and tradition of the Yoruba people. It specifically tackles the effects of mass media on the culture and traditions of Erin Osun community. The research posits that the c...
10. ROLE OF TWITTER IN INFORMATION AND DISINFORMATION ON THE COVID-19 VACCINATION PROCESS
Background to the Study
The Covid-19 pandemic, which had a severe global impact, spurred the need for mitigation strategies to control the pandemic. The Corona virus illness (SARS-CoV-2) is caused by the Severe Acute Respiratory Syndrome Corona Virus 2...
11. ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM; DESIGN AND IMPLEMENTATION
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "While the World Wide Web was formed in 1991, its origins stretch back to 1957, when the Soviet Union launched the Sputnik I satellite," according...
12. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE (A CASE STUDY OF UNILEVER NIGERIA PLC BENIN BRANCH)
ABSTRACT
This study was carried out on the effect of advertising on the sales of toothpaste using Unilever Nigeria Plc Benin branch as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple...
13. THE EFFECT OF PRIVATE MEDIA HOUSES ON NIGERIA ECONOMY
ABSTRACT
This study examines the effect of private media houses in Nigeria economy using African Independent Television Authority as a case study. Prior to the deregulation of the sector in 1992 by the Babangida regime,broadcasting was an exclus...
14. THE INFLUENCE OF TELEVISION EDUCATIONAL AND ENTERTAINMENT PROGRAMMES ON VIEWERS
ABSTRACT
This study was carried out on the influence of television educational and entertainment programmes on viewers using secondary school students in Uyo as case study. To achieve this, six(6) research questions were formulated. The survey design wa...
15. THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN
ABSTRACT
This research project the influence of photographic images in advertising has looked at photograph in relation to their roles in conveying messages through advertising medium, to also improve on the way photographs are been used in a...
16. EFFECT OF TELEVISION ADVERTS ON CHILDREN
Abstract
Television advertisements are considered as one of the most effective source to influence the children’s buying behavior. In this study we examine how TV advertisements are associated with children’s behavior in today’s children from AMAC area...
17. IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
ABSTRACT
Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dyna...
18. IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS
Abstract
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 20...
19. THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT
ABSTRACT
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the intr...
20. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
21. IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
Abstract
Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in m...
22. IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION
Abstract
This project examines the Impact of billboard advertising in promoting the sales of 7UP products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu m...
23. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all com...
24. THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)
BACKGROUND OF STUDY
Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children&rsquo...
25. THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE
STATEMENT OF THE PROBLEM
With the realization of the importance of attention in decision-making process in consumer behavior, advertisers and marketers devote considerable time and effort to designing attention-getting appeals. Many scholars examining consumer behavior...
26. THE IMPACT OF NEWSPAPER ADVERTISEMENT IN AN ORGANIZATION
ABSTRACT
This study probes the role of newspaper advertisement in an organization. It specifically tackles the impact of advertisement. The research posits that the current trends in advertisements as observed of Globacom Nigeria Limited. The assumption...
27. ASSESSMENT OF APPLICATION OF EMPLOYABILITY SKILLS BY OFFICE TECHNOLOGY AND MANAGEMENT GRADUATE EMPLOYEES IN EDO AND DELTA STATES, NIGERIA
Background to the Study
Economic and social developments globally are increasingly driven by the advancement and application of knowledge. The changing world of work has been influenced significantly in recent years by changes in technology,as well as in theories of man...
28. PERSONAL SERVICES LOCATOR
ABSTRACT
In this Thesis, The Personal Services Locator helps users to find personalized workers or “Handymen” as fast as possible. The issue of finding a person or an individual to do a certain job has always been around, even though it has been reduced with the use of adver...
29. AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS
Abstract
This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the aud...
30. THE CONTRIBUTIONS OF INSURANCE INDUSTRY TO GROSS DOMESTIC PRODUCT (GDP) IN NIGERIA (1985 – 2010)
ABSTRACT
This work examined the contributions of the insurance industry to the gross domestic product (GDP) in Nigeria. Data for the study were basically through the secondary process, extracted from journals, newspapers, internet, magazines, textbooks, CBN statistical Bulletin and Stat...
31. IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS IN ENUGU METROPOLIS
Abstract
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Resear...
32. ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify th...
33. EVALUATION OF A BROADCAST MEDIA AS AN INSTRUMENT FOR ELECTIONEERING CAMPAIGN, A STUDY OF RADIO NIGERIA
Background of the study
The role of broadcast media in shaping political discourse and influencing voter behavior is significant worldwide. In Nigeria, a country with a complex political landscape and diverse population, the impact of broadcast m...
