1. A SURVEY OF THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Background Of The Study
Advertising has been characterized as a powerful communication force as well as a critical marketing instrument that aids in the sale of products and services, as well as images and ideas according to Anyanwu (2000). Advertising...
2. AN ASSESSMENT OF CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
BACKGROUND OF STUDY
Advertisements have long been recognized as a powerful tool for tempting and persuading customers to buy a variety of goods and services. There has been an upsurge in brand loyalty among customers of particular items since the introd...
3. AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
The most widely used substance among teenagers is alcohol. It's a common toxin that may affect practically any organ or system in the body if consumed in excess (Anderson, 2007). As a result of intoxication, alcohol intake involves a risk of...
4. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
Background Of The Study
The 21st century has witnessed a great exodus from the traditional business model (Brick) to Electronic business (Click).This paradigm shift can be associated with the corresponding increase in the knowledge of information t...
5. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, a...
6. AN ASSESSMENT OF THE PRINT MEDIA IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
BACKGROUND OF THE STUDY
Drug abuse is a very sensitive and vital issue on our social, education, economic and moral life. It was due to the negative effect it have on the individual or society, that lead to the establishment of Nigeria Drug Law Enforcement Agency (NDLEA...
7. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIMS
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- Background Of The Study
- Background Of The Study
Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has be...
8. IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA
BACKGROUND OF THE STUDY
The broadcast media have been considered an important public domain in the use, promotion and maintenance of language in line with the sociolinguistic nature and dictates of their host communities (Silentman, 1995; Davi...
9. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHAVIOR
All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively than their rivals in the competitive m...
10. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC
EXCERPT FROM THE STUDY
Generally, businesses say that advertising provides a public service because it gives them information about their products and in its broadest sense; it is the vital conduct for information between producers and consumers. Of course, we all...
11. ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
12. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
EXCERPT FROM THE STUDY
Advertising has proved very effective in creating awareness for an unknown product. It is a means of attracting attention consumers to a relatively unknown product or service. It is worthwhile therefore to recommend the use of different advertising strategies like...
13. IMPACT OF ADVERTISEMENTS ON FIRM PERFORMANCE
EXCERPT FROM THE STUDY
Advertisement is primary aim to upsurge the sales of the advertised firms. Fundamentally, it is geared to sell a product, service or an idea similar as well as diverse opinions are found about the concept of advertisement. Largely researchers agre...
14. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
EXCERPT FROM THE STUDY
Advertising gives a beautiful picture of a particular product so as to gain more and more consumers and popularity in the market but as the entire world is moving on the path of development and advancement beauty products advertising cannot remain...
15. AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
Abstract
World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stan...
16. EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA
ABSTRACT
The trend of wholesale commercialization of media outfits has given rise to programming of events that do not necessarily hold much value for the viewing public. Trado-medical practitioners in Nigeria appear to be keying into this development i...
17. PUBLIC PERCEPTION OF THE ROLE OF MASS MEDIA IN REPORTAGE OF RECOVERED LOOTED FUNDS
Background of the Study
It is well known that corruption has a negative influence on countries all around the world. Corruption is likely the most significant impediment preventing the world's developing or least developed countries' (LDCs) soci...
18. HOW ADVERTISING AFFECTS CONSUMER BRAND PREFERENCE
BACKGROUND OF THE STUDY
The French newspaper La Presse was the first to publish paid advertisements within its pages in June of 1836. This innovation enabled the publication to decrease its price, expand its readership, and increase its profitability; subsequent...
19. A REVIEW OF RADIO AND TELEVISION CAMPAIGN AGAINST CULTISM AND IT IMPACT IN NIGERIA
BACKGROUND TO THE STUDY
One cannot deny the significant influence that radio and television campaigns have had on the cultism that exists in Nigeria. Instead, it has garnered sufficient respect in our society and outside as a result of the amount to whi...
20. AN EVALUATION OF THE BROADCAST MEDIA AWARENESS AGAINST SUBSTANCE ABUSE IN NIGERIA
Background of the Study
The potential for reaching individuals and convincing them to adopt new behaviors that are better for their health via the use of broadcast media is quite promising. Those who are concerned with the prevention of drug usage as we...
21. AN INVESTIGATION INTO THE PERCEPTION AUDIENCE ON THE USAGE OF PIDGIN ENGLISH IN BROADCAST MEDIA
Background of the study
A peripheral language used among Nigerians to aid communication requirements in particular interaction circumstances, Pidgin English (also known as Nigeria Pidgin) or Brokin English (another name for Pidgin English) is a phrase that is used to in...
22. AN INVESTIGATION OF STUDENTS AWARENESS IN THE 18+ WARNING SIGN ON ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Background to the Study
It is possible that alcohol is the substance that is used the most often by teenagers. It is a pervasive poison, and an excessive amount of it in the body may cause damage to almost every organ or system in the human body (Ahn, 2022). Consumption...
23. THE TELEVISION AND ITS IMPACT ON THE SENSITIZATION OF THE PUBLIC ON THE PREVENTIVE MEASURES AGAINST THE CORONA VIRUS IN NIGERIA
Background of the Study
In the event that a country experiences an outbreak of disease, it is the responsibility of the government, through the Ministry of Health, to rise to the challenges by allocating a significant amount of money and establishing fa...
24. FACTORS INFLUENCING CONSUMER'S BUYING BEHAVIOR USING UNILEVER, GHANA AS A CASE STUDY
Background Of The Study
According to Shaw and Jones (2005), consumer behavior has long been a subject of analysis by market researchers the world over. It is only by carefully studying patterns in consumer’s buying behavior that investors can make...
25. INFLUENCE OF CARTOON ON NEWS PAPER READERSHIP AMONG STUDENT; A STUDY OF UNIVERSITY OF LAGOS, AKOKA
Background of the study
There is no denying the potency and velocity of the media as a means of communication. In addition to appealing to a large audience, it has a significant influence on other aspects of society, including education, politics, culture, and social co...
26. BIOLOGY TEACHERS' PERCEPTION ON THE TEACHING OF SEX EDUCATION IN SECONDARY SCHOOLS IN OBIO-AKPOR L.G.A
BACKGROUND OF THE STUDY
Biology is the branch of science that studies a wide range of living organisms (plants and animals), including humans. Medical discoveries have highlighted the practical applicability of biological knowledge in our daily l...
27. EFFECT OF DIGITAL NATIVE ADVERTISING ON THE PROMOTION OF GOOD HEALTH HABITS AMONG COSMETICS AND PERSONAL CARE PRODUCTS USERS IN NIGERIA
BACKGROUND OF THE STUDY
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesses. Cosmetic, according to Inyene and Chi (2021), is any material used to clean the skin, hair, nails, or teet...
28. MODERN MODEL OFFICE TECHNOLOGIES AND JOB PRODUCTIVITY OF SECRETARIES IN RIVERS STATE UNIVERSITIES
Background of the Study
The advancement of modern model office technologies has brought closer the “electronic Office” which is the term used in describing the way the modern model office is developing which has made it possible for workers...
29. THE IMPACT OF MARKETING CONCEPT ON SALE GROWTH (CASE STUDY OF RELENTED SMALL SCALE BUSINESS)
BACKGROUND OF THE STUDY
Current globalized marketing has prompted companies to see internationalizing their activities as a means of remaining competitive. A company's marketing strategy has evolved into a crucial instrument for surviving and thrivi...
30. THE INFLUENCE OF ONLINE MARKETING ON RESIDENTIAL REAL ESTATE MARKET
BACKGROUND OF THE STUDY
These days, a significant portion of commercial business all around the world takes place on digital networks, which link individuals as well as businesses (Kotler & Amstrong, 2012). Users are able to communicate with one ano...
31. A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
Background To The Study
The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements. It...
32. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS
ABSTRACT
This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizi...
33. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
BACKGROUND OF THE STUDY
Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be seen as “a group of activities aiming...
34. PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST UNIVERSITY STUDENTS
ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed rapid changes over the years. One of such changes is data driven advertising. Marketer and businesses are shiftin...
35. EFFECT OF TELEVISION ADVERTS ON CHILDREN
Abstract
Television advertisements are considered as one of the most effective source to influence the children’s buying behavior. In this study we examine how TV advertisements are associated with children’s behavior in today’s children from AMAC area...
36. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
Abstract
This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of th...
37. EVALUATING OF THE EFFECTIVENESS OF RADIO ADVERTISEMENT OF FAMILY PLANNING PROGRAMMES
Abstract
This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire...
38. A STUDY OF LANGUAGE OF ADVERTISEMENT
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short tim...
39. INFLUENCE OF ADVERTISING ON CONSUMER PURCHASING BEHAVIOR OF TOOTHPASTE BRANDS
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their messages to an audience through the electronic medium known as television. There is a hugely popular advertising medium in India. The purpose of the prese...
40. THE INFLUENCE OF ADVERTISEMENT ON CONSUMER BEHAVIOUR
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
41. THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING
Abstract
Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values wh...
42. THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
ABSTRACT
This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo State. In handling the study 3 research questions were put forward and they includes; (1) what is the attitude of consumers in Edo State towards peak mi...
43. THE STUDY ON THE INFLUENCE OF POLITICAL ADVERTISING ON VOTING BEHAVIOUR OF RESIDENTS OF RURAL COMMUNITY
ABSTRACT
World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voti...
44. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL, ADVERTISEMENTS
ABSTRACT
Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement an...
45. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance i...
46. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all com...
47. THE IMPACT OF NEWSPAPER ADVERTISEMENT IN AN ORGANIZATION
ABSTRACT
This study probes the role of newspaper advertisement in an organization. It specifically tackles the impact of advertisement. The research posits that the current trends in advertisements as observed of Globacom Nigeria Limited. The assumption...
48. CONSUMERS’ PERCEPTION OF TRUTH IN ADVERTISING
ABSTRACT
This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to...
49. PERCEPTION OF NORTHERN WOMEN IN YOLA METROPOLIS ON THE USE OF SEX APPEAL IN ADVERTISING
ABSTRACT
This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers...
50. EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES (A STUDY OF ENUGU METROPOLIS)
Abstract
This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instru...
