A CRITICAL SURVEYOR OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research study is generally intended to critically survey advertising as a determinant of customer patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
Related Project Materials
EFFECTS OF LEADERSHIP STYLE ON EXECUTIVE SECRETARY RELATIONSHIP AND PRODUCTIVITY
ABSTRACT
This study was carried out on the effects of leadership style on executive secretary relations...
EVALUATION OF THE ROLE OF NIGERIA AGRICULTURAL CO-OPERATIVE AND RURAL DEVELOPMENT BANK ON NIGERIA ECONOMY
BACKGROUND OF THE STUDY
Banking in Nigeria has seen remarkable changes in the last decade, and the busi...
THE IMPACT OF MANAGEMENT SUPPORT ON EMPLOYEE MOTIVATION
Abstract: THE IMPACT OF MANAGEMENT SUPPORT ON EMPLOYEE MOTIVATION
Objective: This stud...
A SURVEY ON THE UTILIZATION OF ACCOUNTING SYSTEMS FOR IMPROVING THE PERFOMANCE OF NON-PROFIT ORGANIZATIONS
EXCERPT FROM THE STUDY
An Accounting system is then the totality of methods and procedures as well as the processes adop...
EVALUATION OF HEAVY METALS, SOME ORGANIC AND MICROBIAL CONTAMINANTS IN THE EFFLUENTS FROM SOME FOOD INDUSTRIES IN ANAMBRA STATE, NIGERIA
ABSTRACT
This study was carried out to evaluate the concentrations of heavy metals and other contaminants in the effluents from some food...
EFFECT OF INQUIRY TEACHING METHOD ON STUDENTS’ ACHIEVEMENT
ABSTRACT
This study was carried out to examine effect of inquiry teaching method on students’ ach...
THE IMPACT OF COST ACCOUNTING FOR NON-PROFIT ORGANIZATIONS
Abstract: THE IMPACT OF COST ACCOUNTING FOR NON-PROFIT ORGANIZATIONS
This study investigates the impact of cost accounting on the financi...
Assessment of Cross-Cultural Perspectives on Early Childhood Education
Abstract: This study explores cross-cultural perspectives on early childhood education (ECE), examining how cultural beliefs, valu...
THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES
THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES
This research focused on understanding the role of customer feedback in shap...
THE THREATS TO SUSTAINABLE PEACE IN NIGERIA: THE ROLE OF THE CHURCH
BACKGROUND OF THE STUDY
The political uncertainty, conflicts and turbulence in Nigeria poses serious concerns for the c...
