ABSTRACT
This research study is generally intended to critically survey advertising as a determinant of customer patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on custo...
ABSTRACT
This study assesses the Impact of electronic Media on teaching and learning of biology in...
AN ASSESSMENT OF TAX PLANNING STRATEGIES FOR PUBLIC ACCOUNTING CLIENTS
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ABSTRACT
The study assessed the effect of Domestic violence on children mental and emo...
Statement of the Problem
World Bank (2003) and Wilson and Wong, (2007) have reported on information technology use...
EXCERPT FROM THE STUDY
The maternal knowledge on the routine immunization was poor (8.3%), however mother‟s and attitude...
Abstract
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Background Information
Mass media messages are often referred to those directed at a large group of per...
ABSTRACT
The tremendous impact of electronic technology (like computer and computer embedded devices, c...
Abstract
This study examines A Comparative Assessment of the Use of "ICT" in Teaching Biology in Some Selected...