MEDIA CONSUMPTION AND THE FUTURE OF BROADCASTING IN A DIGITAL AGE: NIGERIANS ENGAGEMENT WITH BBC HAUSA SERVICE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study primarily examines the dynamics of the long-term relationship between the BBC Hausa Service and its mainly Northern Nigerian audiences. It broadly explores the pattern and consequences of Northern Nigerians’ interactions with international media, focusing particularly on their engagement with the BBC Hausa Service. Employing a multidimensional qualitative research approach, the study examines the historical background of the relationship, the transformations it has undergone, and how the current dynamics of global geopolitics and advances in communications technologies are redefining it. It looks at the complex processes and procedures of both media content production and reception. On the production side, it unveils the BBC’s contradictory functions of providing ‘impartial’ international news service and promoting British public diplomacy, the complexity of its relationship with the Foreign and Commonwealth Office, and the nature of its engagement with distribution technologies. On the reception side, the mainly Northern Nigerians are found to be high consumers of BBC news and current affairs programmes but with considerable level of selectivity. Although they see BBC as the most credible international broadcaster that aids their comprehension of international affairs and generally influences their everyday life, they still regard it as essentially a Western cultural and ideological instrument that portrays the West positively and depicts the Hausa muslim world and Africa negatively. The findings point to patterns and particularities of postcolonial transnational audiences’ consumption of media that suggest new conceptual and theoretical strands in reception research. They indicate audiences’ tendency to exhibit a phenomenon of selective believability in their interactions with transnational media; the mediating role of religion, culture and ideology in such interactions; and the dynamics of credibility and believability. Credibility is found to be a necessary but not sufficient condition for believability in audiences’ consumption of dissonant media messages.
Related Project Materials
STRATEGIES FOR INTEGRATING DIGITAL LITERACY INTO VOCATIONAL CURRICULA
Abstract: Integrating digital literacy into vocational curricula is essential for preparing...
BIOCALCIFICATION OF CONCRETE USING CARBONIC ANYHDRASE PRODUCED BY SOIL BACTERIAL ISOLATES
ABSTRACT
Two (2) bacterial isolates obtained from Garima construction sites were named GARIMA (A) and (B), and code-named GA (A) and GA (...
AIRLINE RESERVATION AND TICKETING IN COMMERCIAL AIRLINE COMPANY
ABSTRACT
Airline Reservation Systems (ARS) used to be standalone systems. Each airline had its own system, disconnected from other airlin...
HUMAN CAPITAL DEVELOPMENT AND ORGANIZATIONAL PERFORMANCE
ABSTRACT
This study examined the relationship between human capital development and organizational...
THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT
ABSTRACT
Rural development of any kind in any place can only be meaningfully achieved through a well planned and execute...
COMPUTER BASE NETWORK SECURITY AND FIREWALLS IN BANKING SYSTEM
INTRODUCTION
The interconnection of computer with other related office equipments are finding increasi...
EFFECT OF TRAFFIC CONGESTION ON THE ECONOMY A CASE STUDY OF ABUJA NYANYA
Background of the study
Transportation and property are critical in the physical and economic developme...
IMPACT OF MOBILE PHONE ON AGRICULTURAL INFORMATION AMONG OTUKPO FARMERS. A STUDY OF AGRICULTURAL INFORMATION
Abstracts
“The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemi...
A KNOWLEDGE OF BREAST SELF EXAMINATION AMONG FRESH FEMALE STUDENTS
ABSTRACT
Breast self examination is a monthly examination a woman can perform by herself to check for brea...
COMPARATIVE ANALYSIS OF FEDERALISM AND NATURAL RESOURCE MANAGEMENT IN NIGERIA AND SOUTH AFRICA (1960-2010)
BACKGROUND OF THE STUDY
A very striking feature of every federal state is the existence of diversities. Wh...
