IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND_TECHNOLOGY ENUGU.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background of the Study
The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve these objectives. Advertising is one of the most effective tools that manufacturing companies can utilize to create more demands for their product on account of it’s capacity to reach a large number of people at a relatively short time and cost. It involves the creation of demand for products and services with use of written, printed, spoken words, picture and diagrams. Not only that, skillfully planned and directed advertising not only at home, but also abroad overcome prejudice combat, foreign competition, establish new habit, build good will creates employment, increase productivity, multiply sales and thus, lay a solid foundation for sustained economic development of any country. One contends that advertising is one of the most powerful socializing forces in culture. Advertising sells more than product. It sets image value, goods and concepts of who we are and who we should be. It shapes our attitudes and our attitudes shape our behavior. Ahunaya (2004, P. 70). According to the Encyclopedia, Americana (204), Advertising began around 3200 BC. When the Egyptian stenciled inscription, the names of kings on the temple being built. Later they wrote run away slave announcement on papyrus. Signboards were placed outside doors in 2 Greece and Egypt around 1500BC. Perhaps the most important event in history of advertising was the printing of the Gutenberg Bible about 1450 to 1455, the first time that Western man used the principle of moveable type. In about 1477, in London, the first printed advertisement in English announced a prayer book sale. The first newspaper advertisement appeared on the back paper of a London newspaper in 1625. Advertising has since then been seen to help in economic development in ways of creating jobs, sponsoring sports and the art helps to provide affordable media which encourages competition, improves product, keep price low and enable people to make informed buying choices. Eluwa (2004, P.44). The impact of advertising does not stop at the economy but also has influenced the social behaviour of youths greatly by way of sensitization, social interaction, modification and other wise. Using ESUT students as an example, advertising makes students too materialistic. Advert affects their value system and social behaviour because it suggests to them that the means to a happier life is the acquisition of more things. Baran (390). Enugu State University of Science and Technology (ESUT) is located at the heart of Enugu State capital. Advertising have influenced students of Enugu State University of Science and Technology (ESUT) by making them think that life is just about the acquisition of more things, instead of spiritual or intellectual enlightenment. Advertising creates opportunity of striving to attain high materialistic status in students. - Advertising creates in students liking and preference for a product. - Advertising stimulates thought about a new product to its consumer’s. 3 - Advertising makes sure that all information about a product is communicated to its consumer, like the features, and location of sales of the product. - Advertising with its persuasive nature, builds brand preference and loyalty in its consumer’s. Ozoh (1998, P. 13).
Related Project Materials
A_COMPARATIVE_STUDY_OF_CHEMICAL_AND_MICROWAVE_SYNTHESIZED_ACTIVATED_CARBORN_FROM_CORN_COB
STATEMENT OF PROBLEM
In recent years, increasing awareness of environmental impact of organic and inorganic compounds has prompted the pu...
THE ROLE OF INTERDISCIPLINARY STUDIES IN ENHANCING VOCATIONAL EDUCATION OUTCOMES
Abstract: The role of interdisciplinary studies in enhancing vocational education outcomes...
THE ROLE OF SELF HELP IN COMMUNITY DEVELOPMENT PROGRAMME: A CASE STUDY OF OBADAN VILLAGE UHUNMWODE LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The aim of this investigation was to identify the roles...
ANALYSIS OF GOVERNANCE MECHANISM AND ITS IMPACT ON TAX AGGRESSIVENESS
EXCERPT FROM THE STUDY
This concept may have multiple conceptualizations, references and even different ways to measure,...
AN EXAMINATION OF THE IMPACT OF HERDSMEN ACTIVITIES ON COMMUNITY SETTLEMENT
BACKGROUND OF THE STUDY
Without a shadow of a doubt, the Fulani are an important cog in the economic ma...
Parental Involvement in Early Childhood Education: Strategies for Effective Engagement
Abstract: This research explores strategies for enhancing parental involvement in early childhood education to support children...
BODY LINEAR PARAMETERS OF CROSS BREED WEST AFRICAN DWARF GOAT
ABSTRACT
Two hundred and forty four (244) West African Dwarf (WAD) Goats comprising one hundred and six...
DESIGN AND IMPLEMENTATION OF A COMPUTER BASED INFORMATION SYSTEM FOR MORTGAGE FINANCING
Background of the study
The provision of the financial resources that are necessary for homebuyers to complete the acqui...
PHENOTYPIC AND GENOTYPIC VARIATIONS IN COWPEA (Vigna unguiculata L. Walp) GENOTYPES IN NIGER STATE, NIGERIA
ABSTRACT
Cowpea production is faced with a number of constraints which results into low grain and fodder yields. The study was carried ou...
THE ROLE OF TRAINING AND DEVELOPMENT POLICIES IN EMPLOYEE PERFORMANCE
Abstract: THE ROLE OF TRAINING AND DEVELOPMENT POLICIES IN EMPLOYEE PERFORMANCE
This...
